The space between the healthcare marketing moments of truth

2021-10-15T13:57:28+01:00Closing First Appointments|

The white space is the space in between those moments, which arguably carry even more risk. This is the time in which prospects and customers are alone to think, to doubt, to experience anxiety and remorse about their purchase decisions. This is when they start seeking evidence to justify their fear. This is when concerned friends and family are most prone to be overly-protective. This is the white space.

Does your health care business have an entrepreneurial culture?

2024-02-22T21:29:06+00:00Marketing Strategy|

Want to find out if you have an entrepreneurial culture? We challenge you to ask your receptionist to rate their agreement on a scale of 1 to 10 to the statements above. If they rate a high level of agreement to these statements, you can bet they probably feel on top of an inverted pyramid. If they don't agree, then they probably feel like they are at the bottom of the pyramid, which is indeed where they are, just slightly above your customers...

What separates customer service stars from the dogs?

2021-10-15T13:57:28+01:00Wowing Your Patients|

I was re-reading The Nordstrom Way: The Inside Story of America's Number One Customer Service Company. I noticed something that really exemplifies something that I've been trying to teach during our health care sales and customer service training courses about what makes the difference between customer service stars and customer service dogs.

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