Pricing vision correction: Are you fighting a war on two fronts?
Unveil the two pricing strategies laser eye surgery competitors should choose and why they matter for your vision correction practice
Unveil the two pricing strategies laser eye surgery competitors should choose and why they matter for your vision correction practice
Pricing professional services: How differentiating between cost, price and value can enable you to charge what you're worth, instead of what it costs you to work...
Discover the untold secret that skyrockets profits! Increase telephone conversions and watch your business thrive!
We’re continuing our new series of video Questions and Answers recorded during the recent ESCRS trade show that took place at the Excel Centre in London. Today Rod Solar answers a question that many experienced non-sales professionals might be wondering - why do I need to bother selling now when I never needed to before? Question: Why do professionals need to sell now when before they didn't need to?
One of hot topics here at LiveseySolar surrounds non-salespeople and the fact that they are being asked to sell more and more in the professional services world. We’re continuing our new series of video Questions and Answers recorded during the recent ESCRS trade show that took place at the Excel Centre in London. Today’s video asks whether an essential ingredient in selling - confidence - can be taught or not. What do you think?
As a professional how does your approach to having to sell stuff (sigh) impact your career? Non-salespeople are being asked ...
Rod Solar reveals practice building secrets at ESCRS 2013 Practice Development Weekend We decided to get practical at the ESCRS Practice ...
Healthcare Consultation Skills: Establishing your credibility and authority During the practitioner's component of the consultation, the clinician will conduct an ...
The first 5 minutes of the ideal healthcare consultation represent our only chance to make a first impression. Reduce the prospect’s tension so they will open up to us. When meeting with new patients for the first time, here are 4 do's and 4 don't's to put your patients at ease...
Very few customers, in a health care marketing environments, want to get right down to business. Usually, a customer wants to "buy" the person first, the company second, and the product third. Hence, there's very little advantage to launching straight into a discussion of either the company or the product/service you offer before the prospective patient is ready to buy you, personally. If they don't buy you, then whatever you say about the company or the product/service will likely fall on deaf ears.