You focus on your patients while we focus on your marketing

About us 2018-06-28T17:46:00+00:00

We specialise in helping you build the practice and life you want

What you’ll get from working with us:

  • Assurance of our subject matter expertise -We specialise in refractive surgery and ophthalmology marketing to best understand your specific challenges and tailor solutions you and your markets.
  • Certainty from our long experience – We’ve been marketing refractive surgery and general ophthalmology for over 20 years, and you’ll benefit from everything we’ve learned. We know your customers inside-out.
  • Courage from our systemic framework -We utilise a 5 step healthcare marketing system that works. You’ll know precisely why we’re doing what we’re doing and how it fits a grand plan.
  • Steadiness from our international insight – We’ve worked with clients in the Americas, Europe, the Middle East and Asia. We approach every situation with appreciation and sensitivity to cultural differences.
  • Trust based on past results – We have developed millions of pounds of incremental revenue for our healthcare clients. We not only produce excellent work for our clients but we track our results, so you know what kind of ROI you are enjoying working with us.
  • Insight from our transparency – We are numbers-based marketing and sales professionals. We base what we do on experience, case studies, the latest research and hard numbers
  • Confidence from our position in the industry – Chances are you already know and trust someone with whom we’ve helped. Ophthalmology is a small world. We’ve met and consulted with many of the key opinion leaders. We speak at all the relevant conferences and meetings. We have strong relationships with industry. We’ve even written a book focused entirely on helping refractive surgeons grow their practices. Our client’s past successes are the bedrock of our reputation in the industry.

Our 5-Step Private Healthcare System helps you compete efficiently without needing to spend your ‘free time’ building your practice

Over the last 20 years, we have held hundreds of personal interviews with leaders of top private healthcare businesses across the Americas, Europe, the Middle East and Asia. During our conversations, surgeons and business owners revealed the most significant challenges they face.

We have consulted and trained hundreds of elective surgery and private medical professionals around the world on how to grow their businesses. We regularly participate in internationally attended practice development symposia and panels where we present topics and field questions about private healthcare marketing and sales, and the marketing aspects of practice management.

Through our experience, testing and practice, we have identified and developed a 5-Step Private Healthcare Marketing System that helps private practice leaders identify and solve their specific business problems.

The 5-Step Private Healthcare Marketing System addresses the specific needs of business leaders in private practice who struggle to adapt traditional marketing and sales approaches to the private healthcare space. Healthcare customers (patients) are a unique breed of customers trying to make buying decisions while in an emotionally fearful state about their medical outcomes.

Patient fear presents many opportunities for clinics to provide high levels of customer service and hand holding. Unfortunately, many private practitioners react differently to patient anxiety.

As a medical or dental professional, you might worry that your patients will misinterpret you. You are anxious about coming across as too pushy. You do not want to be reprimanded or shunned by your peers for being “too commercial”. These are understandable reactions because the consequences of making mistakes in private healthcare can be catastrophic to patients, professionals and the industry as a whole.

Everything you say and do when selling and marketing private healthcare is technically a part of ‘informed consent’, and therefore can be considered a part of the patient’s medical record. This vulnerability – legally and professionally – causes most private healthcare business leaders to pursue ‘safe’, but ineffective, marketing and sales approaches that fail to impact their revenues positively.

In a sea of red tape, confusion, and marketing and sales advice that is often at odds with the private healthcare context, private healthcare leaders need a proven path that guides them to grow their businesses while respecting the constraints of their industry. We have road-tested our 5-Step Healthcare Marketing System in the most prominent hospitals; public National Health Services and upmarket private healthcare clinics around the world. The system works time and time again.

Let us be your indispensable guide to help you navigate around the inherent fear-based landmines in marketing and sales. We provide the tools and confidence to tackle a patient’s fear head-on, in a way that has been proven to reduce legal complaints, help patients feel better served, increase patient loyalty and improve revenues.

The 5 things you must do to succeed:

  • Increase your leads with effective marketing
  • Convert callers into appointments
  • Convert appointments into private patients
  • Manage your price and quantity sold
  • Increase patient to patient referrals

Clients from across the UK

Clients worldwide

LiveseySolar’s help has been invaluable to our Laser Clinic. They have been there to support us in every way and yet have taught us something beyond price; independence.
Dianna Simms, The Angel Laser Clinic
My patient’s husband said to me “Who taught you to sell?” I think I looked a bit guilty because he quickly followed up with “It’s not a criticism! You gained our confidence, showed that you were listening, you appeared to be frank and closed really nicely.”
James Ball, FRCS (Ed), FRCOphth, Optegra
Liveseysolar Practice Builders helped me out with my website and I would recommend them to anyone who wants to listen. They did a great job and the nice thing is… they think like surgeons: structured, practical and results-oriented.
Hugo Van Cleynenbreugel, Leading Eye Surgery
Ms Livesey and Mr Solar have to be two of the best marketing practitioners I have ever had the pleasure to work with.
Hugo Sutton, IRIS Ophthalmology
Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.
Prof. Dan Reinstein, MD MA FRSC DABO, London Vision Clinic
LiveseySolar is the ‘maestro’ of selling surgery to patients.
David Allamby, FRCS (Ed), FRCOphth, Focus Laser Vision Clinics
I would recommend LiveseySolar to anyone trying to develop a private medical practice – and I have done. Their help has been invaluable in developing our service – everything from naming and branding the clinic, writing the copy for the website and brochures, creating a marketing strategy, putting structures in place to begin our internal marketing and helping to generate word of mouth referrals.
James Ball, FRCS (Ed), FRCOphth, Custom Vision Clinics and St. James’s Laser Vision
I value the expertise that comes from LiveseySolar specialising in a specific market. I always felt their advice was good and grounded in reality. They provide good value for money compared with other consultancies I have worked with. I never felt they were feeding me marketing bull***t but that they were giving me straight advice, from a hard-headed business perspective.
Alan Walker, Leeds Teaching Hospitals NHS Trust
I would recommend anyone in a customer-oriented business to speak to Rod and Laura. They are so approachable; nothing is too much trouble and they are very professional in every way. They are always flexible, know how to market our company and have innovative ideas.
Laura Weber, Docklands Chiropractic Clinic
Detailed, laser focused, and committed to the project and the organisation.
Libby Brown, BC Cancer Agency
The work that LiveseySolar have carried out for us has not only met our expectations but has also far exceeded them. It felt that LiveseySolar completely understood our objectives for the site; meaning that I was never worried about having to “manage the process” and was free to devote most of my attention to other pressing areas of the business.
Richard Reid, Pinnacle Therapy
Livesey Solar have gone above and beyond what I expected and I have absolutely no hesitation in recommending them. Friendly, personal and professional and leaders in the field of medical practice marketing. Thank you Rod and Laura and the rest of the Livesey Solar team.
Jaheed Khan, Jaheed Khan

Private Healthcare specialists that we can help

  • Chiropractors, Osteopaths, Physiotherapists
  • Alternative Treatments and Therapy Centres
  • Pilates and Yoga Centres
  • Spas
  • Beauty salons
  • Massage Therapy Clinics
  • Dermatologists
  • Sleep clinics
  • Dentistry (private general and cosmetic)
  • Health Clubs and Personal Training
  • Travel Clinics
  • Private GP’s
  • Health Tourism
  • Eldercare and Nursing Homes
  • Health insurers
  • Private Hospitals
  • Hearing Centres
  • Pathology Services
  • Screening clinics
  • Scanning clinics
  • Medical Specialties
  • Cosmetic / Plastic Surgeons
  • ENT surgeons
  • Fertility IVF Clinics
  • Foot and ankle surgeons
  • Gastroenterologists
  • Gynaecologists and obstetricians
  • Hip surgeons
  • Knee surgeons
  • Neurosurgeon
  • Oncologists
  • Ophthalmic surgeons
  • Orthopaedic surgeons
  • Shoulder and elbow surgeons
  • Sports injury surgeons
  • Urologists
  • Vascular surgeons

Recent Case Studies

1403, 2017

Case Study: Grange Eye Consultants website redesign wins nine crucial 1st Page Google placements

We redesigned the website for Grange Eye Consultants last year and neglected to tell you how proud we are about it! Well, it was worth the wait. Not only are Rob Morris and Paul Rosen delighted with their new website look and feel, they're getting more enquiries than ever and are now on the 1st page of Google for nine crucial search terms. View our video commentary and case study here...

About the Directors

LAURA LIVESEY

MANAGING DIRECTOR

Laura Livesey is the Managing Director of LiveseySolar, a practice development consulting firm with a specialisation in growing eye clinics. She has been developing powerful marketing systems that increase sales since 1997.

Her work establishes a strategic and humanising “key message” for each clinic and surgeon, that allows them to compete meaningfully and authentically in their market. She then applies these key messages to digital marketing projects such as websites, online videos, social media platforms, email marketing, newsletters, lead magnets, and other lead generation tools.

Laura has been an entrepreneur, business consultant, professional salesperson, educator on marketing and internet technologies, copywriter, creative director, communications director and was the Marketing Director for TIO Networks (now owned by PayPal), as well as the head lecturer for a government of Canada sponsored entrepreneurial incubator program. Laura co-authored the book “How to Grow your Practice with Presbyopic Patients“.

She has worked with companies of all sizes around the globe including GlaxoSmithKline, ExxonMobil, T-Mobile, ZEISS, Spire Healthcare, Nuffield Health, Moorfields Private, the NHS, and many other healthcare clinics, hospital groups, pharmaceutical companies and medical device firms.

She lives in London, UK and you can follow her on Twitter: @lauralivesey. She also offers free training on how to grow a successful healthcare clinic at www.liveseysolar.com.

ROD SOLAR

DIRECTOR, CLIENT SERVICES

Rod Solar is the Client Services Director of LiveseySolar, a healthcare marketing and sales training company. Rod has created hugely successful and highly engaging training systems for over 25 years. His advice routinely generates 6-figure incremental increases in income for his clients by teaching them how to systematically improve customer service while increasing sales at the same time.

His training offers an elegant (and fun) step-by-step conversational approach which benefits surgeons, practice managers, hospital staff, and non-medical staff working in private healthcare settings. Rod wrote and delivered the Business Development, Clinical Governance and Medicolegal Issues module for the University of Ulster’s Postgraduate Diploma in Cataract and Refractive Surgery (Theory) – PgDip. He also provided advice on the UK Royal College of Ophthalmologist’s Refractive Surgery Advertising and Marketing Standards.

He is a regular presenter at the European Society of Cataract and Refractive Surgeon’s Congress Practice Development Programme and has regularly published articles about refractive surgery marketing in The Ophthalmologist, Optician, European Ophthalmology News, Cataract & Refractive Surgery Today, Eurotimes and Independent Practitioner Today. Rod co-authored the book “How to Grow your Practice with Presbyopic Patients”.

Rod has been a professional salesperson (B2B and B2C), management consultant, college lecturer, an industry leader, and executive coach. His clients include Optegra, EuroEyes, ZEISS, Moorfields Private, London Vision Clinic, Thiele, and many other high-quality, private Ophthalmology clinics from the Americas, Europe, the Middle East and Asia. Rod has a degree in Psychology and Human Performance from UBC. He also holds an NLP Business Diploma.

Rod is a Certified Digital Marketer with the following certifications:

  • Certified Search Marketing Specialist
  • Certified Direct-Response Copywriting Specialist
  • Certified Social and Community Manager
  • Certified Content Marketing Specialist
  • Certified Customer Value Optimization Specialist
  • Certified Marketing Automation Consultant

He lives in London, UK and you can follow him on Twitter: @rodsolar. He also offers free training on how to grow a successful healthcare clinic at www.liveseysolar.com.