All posts relating to lead generation (e.g. web marketing) go into this category (not case studies)

How to write healthcare website copy that converts

Need to write or edit your healthcare website? Pretty websites don't sell things. Words sell things. Therefore, your ability to write (or judge whether copywriting is good) is crucial for your ability to convert visitors into leads. In this post, we share the writing principles we use when copywriting our client's content for conversions...

2018-11-01T18:02:44+00:00By |Categories: Step 1: Getting more leads|Comments Off on How to write healthcare website copy that converts

Did your website traffic just plummet? The Google Medic Update may be the reason

In this post, we give you some quick facts about what you need to know about the Google Medic Update, what you can do about it if the Google Medic Update affected you, what we’re doing to help our customers deal with the Google Medic Update and what you can do for yourself.

2018-09-18T14:52:21+00:00By |Categories: Step 1: Getting more leads|2 Comments

Answered: 5 questions about social media marketing you’ve been dying to ask

Should ophthalmologists use social media today? Watch this short video where Rod Solar speaks to Kristine Morrill for EuroTimes about how an ophthalmologist should handle social media in their practice. Should they do it, or should another designated person? Is social media a *must* in marketing today? What should ophthalmologists concern themselves with when using social media? What's on the horizon for social media? What trends should ophthalmologists be preparing for?

2018-09-13T11:34:28+00:00By |Categories: Customer Service and Sales Observations, Step 1: Getting more leads|Comments Off on Answered: 5 questions about social media marketing you’ve been dying to ask

5 ways to adapt your healthcare marketing to Millennials

There is no doubt that, of all the criteria that explain a consumer’s behaviour, the most crucial is his or her age and generation. This unavoidable fact affects everything, from what you say, where you say it, how you say it, and what you charge for your offerings. What appeals to a millennial may irritate a baby boomer. What delights a baby boomer may make a millennial cringe. You must seek to understand your audience if you hope for them to understand you. Generational marketing provides guidelines to help you do just that...

2018-08-17T16:35:23+00:00By |Categories: Marketing Feature, Step 0: Firm foundations, Step 1: Getting more leads|Tags: , |Comments Off on 5 ways to adapt your healthcare marketing to Millennials

Here’s a Quick Way to Increase Your Search Ranking on Google

Inbound links significantly influence your website's search visibility. But you don't just want a lot of links; the links you want should be high quality too. In this post, we share some quick tips to ensure you add and get links to and from external websites that point to specific pages on your website to improve the rankings of your pages. Note: If you don't want to bother with doing this yourself, you can forward this post to your SEO consultant…

2018-08-09T09:24:06+00:00By |Categories: Step 1: Getting more leads|Tags: , |Comments Off on Here’s a Quick Way to Increase Your Search Ranking on Google

Website speed matters: Study finds 1 second delay means a 7% reduction in conversions

A recent study by Akamai claims that if your website takes longer than 3 seconds to load, you could be losing nearly half of your visitors! Use this simple tool to find out how your website rates. Learn more about how we're taking action to maximise patient conversions through website speed improvements...

2018-07-25T15:43:53+00:00By |Categories: Customer Service and Sales Observations, Step 1: Getting more leads|Comments Off on Website speed matters: Study finds 1 second delay means a 7% reduction in conversions

How to pack your next patient event with qualified prospects

A patient event can be an excellent way to attract prospective patients to your clinic but most clinic’s are missing out on a lot of potential patients because they aren’t interesting people enough in their information evening. You need to address specific concerns, questions and problems for event attendees because they are what we call MOFU (middle of the funnel) and this requires a unique marketing approach. Follow the advice in this post and you'll be packing your patient events with qualified patients in no time!

2018-06-28T17:03:28+00:00By |Categories: Step 1: Getting more leads|Comments Off on How to pack your next patient event with qualified prospects

How to quadruple the size of the laser eye surgery market

Learn how laser refractive surgeons who capitalise on the presbyopic market opportunity could access a market that is four times the current market for traditional laser eye surgery…we recently presented this at a conference to 150 eye surgeons and you can get our video on the presbyopic market opportunity...

2018-06-20T19:32:16+00:00By |Categories: ERLS, News, Step 0: Firm foundations, Step 1: Getting more leads|Comments Off on How to quadruple the size of the laser eye surgery market

GDPR for doctors: What you need to know if you collect any personal data online

What do doctors who do online marketing need to do about GDPR - our post will break it down and give you actionable steps to take before the deadline of May 25th.

2018-05-04T22:36:43+00:00By |Categories: Step 1: Getting more leads|Tags: , |Comments Off on GDPR for doctors: What you need to know if you collect any personal data online

How to spot partnership opportunities that will bring you what you most want

Forming partnerships in medicine can be a tricky business. If you are considering getting into a partnership, learn what to look for in a potential business partner, what partnerships can provide for you, how to understand who controls the power in a partnership, and when you may wish to cooperate in different ways...

2018-03-09T14:35:52+00:00By |Categories: Step 0: Firm foundations, Step 1: Getting more leads|Comments Off on How to spot partnership opportunities that will bring you what you most want