All posts relating to lead generation (e.g. web marketing) go into this category (not case studies)

How to write compelling healthcare blog posts that drive leads

Writing website copy that keeps your prospect's attention and interest is a crucial skill. But we know you're busy and have no time to waste on writing healthcare blog posts if they don't generate results. That's why we've packed over 30 specific writing tips in this post to help you write compelling healthcare blog posts that drive leads to your clinic. The quality of your copywriting can mean the difference between a website bounce versus a website conversion. After reading this post, you'll have an easy-to-follow blueprint you can use to write compelling healthcare blog posts that produce qualified leads for your practice. Does this sound like a good way to spend 5 minutes? Great - let's get on with it...

2018-02-27T14:16:18+01:00By |Categories: Step 1: Getting more leads|Comments Off on How to write compelling healthcare blog posts that drive leads

The 5-Step Healthcare Marketing System your Practice Needs to Thrive

It's no secret that running and growing a private practice is not easy. While providing high-quality medical care can be extremely satisfying and your patients are often happy to share positive word of mouth with *some* friends and family, the road to building a thriving practice is not smooth or paved with chocolate and champagne (well for most of us mere mortals!) In this post we'll share the five stumbling blocks you need to steer clear of, and the 5-Step Heathcare Marketing and Sales System you can implement in order to get your practice thriving. We've seen these 5 Steps literally transform private clinics around the world, and we hope that by following their lead, you will be able to scale up your practice and help it thrive through the 2020's and beyond...

2018-01-25T10:41:00+01:00By |Categories: Customer Service and Sales Observations, Marketing Feature, Step 1: Getting more leads|Comments Off on The 5-Step Healthcare Marketing System your Practice Needs to Thrive

Presbyopia – The biggest laser eye surgery market in the world

Should refractive surgeons consider the presbyopic market in the laser eye surgery marketing mix? Or should they leave this market to at worst, reading glasses and at best, intraocular surgery? In this video (and the transcript), I argue the case for complementing your practice marketing efforts by offering presbyopic LASIK.

2018-01-10T18:40:22+01:00By |Categories: ESCRS, Step 1: Getting more leads|Comments Off on Presbyopia – The biggest laser eye surgery market in the world

How to get healthcare marketing projects on time and on budget [a client’s guide]

In this post, we'll share some of our standard timelines and orders of dependencies for healthcare marketing projects. We break down a realistic timeframe for a website project, showing why a good website takes the time it does. To make the exercise a bit more relevant, let's also attach some sample dates starting January 1st, 2018.

2018-01-24T17:02:31+01:00By |Categories: Step 1: Getting more leads|Comments Off on How to get healthcare marketing projects on time and on budget [a client’s guide]

Why we challenge our doctor client’s expert power

Despite having expert power, our doctor clients are prepared to be challenged on their marketing and sales opinions. Of course, we listen to their views with an open mind. In this post we reveal why we challenge our healthcare clients and why it's critical to do so.

2018-01-24T17:02:32+01:00By |Categories: Step 1: Getting more leads|Comments Off on Why we challenge our doctor client’s expert power

Will Millennials save laser eye surgery?

Laser eye surgery, while delivering outstanding outcomes, has been limping along as a product for a decade since the great recession of 2007. Optimistic refractive surgeons await the maturing of the Millennials, the children of the parents who once took up laser eye surgery in droves. Is this wise? This healthcare marketing post argues why the Millennial market may not purchase laser eye surgery as their parents once did, and provides advice on what to do instead of tie your practice success solely to this target market.

About Me video examples for doctors

Nearly every surgeon's website has an About-Us or About-Me web page but most of these pages are missing a very valuable asset. The best converting About Me pages contain video. We've put together a highlight reel of more than a dozen About Me video examples from doctors we've directed. The videos will give you a clear idea of how different doctors and surgeons (introvert and extrovert alike) are able to effectively and uniquely answer the question - "Why should I choose you?" These surgeons are actively leveraging the power of video marketing which research shows can...

2018-01-24T17:02:32+01:00By |Categories: Customer Service and Sales Observations, Step 1: Getting more leads|Tags: , , |Comments Off on About Me video examples for doctors

Don’t brand yourself a one-trick pony

If you're a doctor, there are many reasons why you don't want to pigeonhole yourself alongside only one technology. In this post, we share five drawbacks of attaching yourself too closely to any medical device company or new medical technology, even those you are incredibly happy with and...

2018-06-04T21:57:13+01:00By |Categories: Customer Service and Sales Observations, ERLS, News, Step 1: Getting more leads|Comments Off on Don’t brand yourself a one-trick pony

How to use social media for private healthcare clinics

Social media for private healthcare companies started out quite slowly, but has quickly grown into a key part of a robust healthcare marketing program. The more casual approach to using Facebook pages originally used in the private healthcare space has evolved significantly. Companies need to curate the content on their pages more (and not let just anyone post content on their pages), designate "page administrators" whose job is to answer prospect enquiries or questions, stimulate conversation around topics of interest to their customers, share useful and brand-positive posts from other places, and create content specifically for sharing on Facebook. If you're interested in starting up your social networking community, keep the following tips in mind when launching...

2018-01-24T17:02:34+01:00By |Categories: Step 1: Getting more leads|Comments Off on How to use social media for private healthcare clinics