All posts related to The European Society of Cataract and Refractive Surgeons (ESCRS)

ESCRS 2018 marketing masterclass: Learn how to market to patients at every stage of their journey

We can't wait to see you in Vienna, Austria on Sunday September 23rd when we give a Marketing Masterclass at ESCRS 2018. Learn how to market to patients at every stage of their journey, from information seeking through to surgical booking. You can stay for the whole day, or catch one of our 12 modules on everything from creating awareness, targetting the right people, pricing effectively, choosing your marketing tactics, engaging people correctly at their consultations, to stimulating more referrals. Even if you can't stay the whole day, come by and catch a module - read the full overview of our ESCRS marketing workshops here....

By |2018-08-30T10:46:23+01:00August 24th, 2018|Categories: ESCRS, News|Tags: , |Comments Off on ESCRS 2018 marketing masterclass: Learn how to market to patients at every stage of their journey

Presbyopia – The biggest laser eye surgery market in the world

Should refractive surgeons consider the presbyopic market in the laser eye surgery marketing mix? Or should they leave this market to at worst, reading glasses and at best, intraocular surgery? In this video (and the transcript), I argue the case for complementing your practice marketing efforts by offering presbyopic LASIK.

By |2018-01-10T18:40:22+00:00January 10th, 2018|Categories: ESCRS, Step 1: Getting more leads|Comments Off on Presbyopia – The biggest laser eye surgery market in the world

Panel Discussion: Growing your practice with presbyopic refractive marketing at #ESCRS17

There are significant opportunities to embrace, and barriers to overcome, in increasing the adoption of refractive presbyopic solutions. Recently at ESCRS17, Rod Solar summarised some of the experiences that LiveseySolar has gained between 2005 to the present day, through working with clinics and patients choosing PRESBYOND.  He specifically focused on insights in a key area of our expertise: marketing presbyopia solutions, like PRESBYOND, to presbyopic patients.

By |2017-11-14T16:57:42+00:00November 14th, 2017|Categories: Customer Service and Sales Observations, ESCRS, News|Comments Off on Panel Discussion: Growing your practice with presbyopic refractive marketing at #ESCRS17

Coming Soon: Online Learning Academy to Help Clinics & Hospitals Grow

Coming Soon: Online Learning Academy to Help Clinics & Hospitals Grow Laura Livesey talks from the floor of ESCRS 2016 in Copenhagen about how we got inspired to create learn.liveseysolar.com - a new Online Learning Academy to help clinics & hospitals grow.

By |2016-11-22T10:33:03+00:00September 21st, 2016|Categories: ESCRS, News, Step 2: Converting more calls, Step 5: Getting more referrals|Comments Off on Coming Soon: Online Learning Academy to Help Clinics & Hospitals Grow

Marketing to patients using video

Marketing to patients using video This post is packed with useful information about marketing to patients using video - you'll definitely want to bookmark it. First, we'll share a presentation that we first shared in Copenhagen for the ESCRS 2016 Congress. Second, we'll share [...]

By |2018-01-24T17:04:23+00:00September 12th, 2016|Categories: ESCRS, Step 1: Getting more leads|Comments Off on Marketing to patients using video