Five steps to grow laser eye surgery businesses
In this post, we explain the 5 steps to grow your laser eye surgery businesses. You’ll definitely want to bookmark it. First, we’ll share an extended version of the presentation we first gave at Carl Zeiss Meditec User Group Meeting at London Vision Clinic in 2016 in London and again at ERLS in Paris in May 2017. Second, we’ll share some questions and answers that will get you thinking about this material and actually apply it to your practice (so that you can benefit!)
The Presentation: The five steps to grow laser eye surgery businesses
Here is a recording of the full version of the talk.
Questions and answers: The five steps to grow laser eye surgery businesses
We asked the participants these questions at the event. Below we share our answers (open the toggles to reveal the answers under the questions).
Here’s an update from Facebook Live
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Meet our Founders

Rod Solar
Founder & Fractional CMO
Rod co-founded LiveseySolar and acts as a Fractional CMO for our customers. He’s on a mission to help transform the lives of 10,000 people with vision correction surgery by 2024. To achieve that, he inspires his customers to make confident decisions that will help 50,000 people take the first step towards vision correction.
LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.
— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO

Laura Livesey
Founder & CEO
Laura Livesey is the co-founder & CEO of LiveseySolar. She has developed powerful refractive surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.
Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.
— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK