Best Practice Blog: What's working in Private Healthcare Marketing

Blog2018-06-16T19:36:30+00:00

5 ways to adapt your healthcare marketing to Millennials

By |August 17th, 2018|Categories: Marketing Feature, Step 0: Firm foundations, Step 1: Getting more leads|Tags: , |

There is no doubt that, of all the criteria that explain a consumer’s behaviour, the most crucial is his or her age and generation. This unavoidable fact affects everything, from what you say, where you say it, how you say it, and what you charge for your offerings. What appeals to a millennial may irritate a baby boomer. What delights a baby boomer may make a millennial cringe. You must seek to understand your audience if you hope for them to understand you. Generational marketing provides guidelines to help you do just that...

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Here’s a Quick Way to Increase Your Search Ranking on Google

By |August 8th, 2018|Categories: Step 1: Getting more leads|Tags: , |

Inbound links significantly influence your website's search visibility. But you don't just want a lot of links; the links you want should be high quality too. In this post, we share some quick tips to ensure you add and get links to and from external websites that point to specific pages on your website to improve the rankings of your pages. Note: If you don't want to bother with doing this yourself, you can forward this post to your SEO consultant…

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Website speed matters: Study finds 1 second delay means a 7% reduction in conversions

By |July 25th, 2018|Categories: Customer Service and Sales Observations, Step 1: Getting more leads|

A recent study by Akamai claims that if your website takes longer than 3 seconds to load, you could be losing nearly half of your visitors! Use this simple tool to find out how your website rates. Learn more about how we're taking action to maximise patient conversions through website speed improvements...

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How to cure blindness for £20

By |July 10th, 2018|Categories: Fundraising, News|

Join us in helping cure at least 100 people of needless blindness this August. We are attempting the Three Peak Challenge on August 4th to 5th. We need your help. We'll be climbing 3 peaks, for an ascent of 10,000 ft over a distance of 37km in 24 hours to raise funds for the Himalayan Cataract Project.We ask you to click the button at the bottom of this post to contribute whatever you can. For every £20 you donate, you will cure one person of blindness. 18 million people in the developing world have needless blindness and become a burden on their families. Your £20 allows them not only to see again but to become a contributing member of their community once more. The financial impact you create is 10X more than what you donate.Thank you for helping people to regain their sight. We appreciate your support in helping 100 people to start living again.

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How to pack your next patient event with qualified prospects

By |June 28th, 2018|Categories: Step 1: Getting more leads|

A patient event can be an excellent way to attract prospective patients to your clinic but most clinic’s are missing out on a lot of potential patients because they aren’t interesting people enough in their information evening. You need to address specific concerns, questions and problems for event attendees because they are what we call MOFU (middle of the funnel) and this requires a unique marketing approach. Follow the advice in this post and you'll be packing your patient events with qualified patients in no time!

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How to quadruple the size of the laser eye surgery market

By |June 20th, 2018|Categories: ERLS, News, Step 0: Firm foundations, Step 1: Getting more leads|

Learn how laser refractive surgeons who capitalise on the presbyopic market opportunity could access a market that is four times the current market for traditional laser eye surgery…we recently presented this at a conference to 150 eye surgeons and you can get our video on the presbyopic market opportunity...

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