STEP-BY-STEP BLUEPRINT
Learn how to go from Locum Ophthalmologist to Surgical Centre Owner
Ditch itinerant work and design every step of the patient journey. This blueprint walks you through funding, build-out, staffing, and launch so you control outcomes, revenue, and freedom.
How does the LiveseySolar system work?
Map Your Growth Flywheel
Evaluate your documented strategy to pinpoint gaps in your marketing, sales, and fulfilment that block growth.
Book a free 15-minute chat
We explore if our proprietary approach aligns with your goals and ambitions.
Scale your practice
We diagnose your constraint, recommend a strategy, help you execute and keep you accountable, ensuring predictable growth that doubles your sales.
Who we work with
We’re looking for growth-minded, quality-oriented eye surgeons who have good potential for practice revenue doubling.
You operate a private practice out of someone else’s facilities
That’s not a problem. If you’re meeting and assessing patients before you take them elsewhere for treatment, we can help you get the leads you need so you can spend your time providing exceptional patient service so you can convert more patients.
You manage a clinic, hospital or chain and are responsible for growing it
We mainly aim our private practice development services at practice owners, but that doesn’t mean you can’t use our help to reach your marketing and sales objectives in a larger firm. If you’re a marketing director or sales director who wants to smash your goals and transform your team’s ability to attract and convert more patients, then we should talk.
You own your own treatment facility
Congratulations on getting this far! Operating a private treatment facility is a significant investment, and you’ll want to be sure you can recoup it. It’s also probably the most significant investment of time you can make. That makes it even more critical to systemise your marketing and patient education so that you can focus more of your time and energy on making your clinic the best it can be.
What our clients say
“We had the daunting task of setting up a new refractive practice. So, we went through a process of both investigating and doing this ourselves. We had non-industry people involved in trying to set up a website, our social media marketing and setting up the whole patient journey.
After extensive research, we found LiveseySolar – who was absolutely fantastic. They completely transformed the way we were approaching this. We benefited from their seasoned professionalism. They are a very skilled team that has the right industry-specific expertise.
And now, we’ve gone from having a dream of having a practice to actually having a practice up and running, with patients making inquiries, looking for procedures, and leaving our practice after having had a very good experience with outcomes and also their interaction with the clinic and our brand.
So how does that feel? Well, it’s extremely pleasing and we feel quite fortunate and even lucky that we connected with LiveseySolar. We don’t feel like we’re standing in the dark about the moves we’re making at the moment. We’re making really considered moves. They’re positively impacting how the practice is running and how it’s performing.”
Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO“We first saw LiveseySolar at one of the ESCRS conferences, probably about three or four years ago and were very impressed with the presentation they made. In fact, it was the best presentation we’d seen from anybody in the marketing field and refractive laser surgery. And then COVID came along, and we had an opportunity to start working with them and we’ve really enjoyed it.
It’s been a real process. I’ve got to say that the whole group has been very, very professional. I’ve also got to point out that Rod and Laura have been incredibly patient because we might not be the best clients. You know, the reality is that we’ve really pushed them for things. We’ve tried to customize our product and they’ve been very patient with us.”
Dr Nick M Mantell, Ophthalmologist Surgeon, MBChB, FRANZCO, Founder of Eye Institute, Auckland, NZ“Being very new to the whole marketing environment, I realised that, actually, I had to accelerate my private practice’s growth. And traditional methods were generally composed of, sort of, waiting, seeing whether you were getting known, maybe talking to GPs through talks and networking slowly. But looking at the way we practice and find new patients today, I realised that accelerating that with a marketing company like yourselves was certainly interesting and certainly proven. So I looked at your guides and looked at your record with past promotions of other eye clinics, such as the refractive industry, and realised, actually, some of those principles could be applied to my work in general ophthalmology and cataracts and retinal conditions.”
Jaheed Khan, Consultant Eye Surgeon, Moorfields Eye Hospital Cataract Surgeon and Retina Specialist“ZEISS put us in contact with LiveseySolar. It was over ten years ago now. The expertise that LiveseySolar brought in to help us communicate our messages was invaluable. It just made complete sense again. They’ve worked with a lot of different clinics. They’ve worked with big chains, they’ve worked with small independent providers, they’ve worked with individual eye surgeons. So they have a wealth of knowledge of ophthalmology.
They also have a wealth of knowledge of medicine in commercial practice, and they have a structured approach so that when you’ve met with them and when you‘ve talked about your goals and ambitions, they actually help you refine those goals and ambitions. And then they give you a framework to work in to develop those goals, with specific targets to be delivered, specific jobs of work to create content, to create effective communication so that you know that you’re beginning with a plan.
And one of the things that has excited me about the Custom Vision Clinic is the fact that, because it’s mine, I can make the decision about, well, how do I do that communication. I’m the decision maker, so I can say “Great, I’m working with LiveseySolar again. We’re making that commitment and we’re going to work together to make the Custom Vision Clinic a success.”
James Ball, FRCS (Ed), FRCOphth, founder of Custom Vision Clinics, Leeds Area, UKMeet our Co-Founders
Rod Solar
Founder & Scalable Business Advisor
For over 20 years, I’ve helped ophthalmology entrepreneurs scale their private practices. I specialise in doubling revenue within three years by offering a proven framework, hands-on experience, and a team of experts who implement what works. We take the guesswork out of growth and scale, so you can focus on delivering exceptional patient care while maximising the value of your business.
LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.
— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO
Laura Livesey
Founder & CEO
I’m the co-founder & CEO of LiveseySolar. I’ve developed powerful eye surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.
Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.
— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK
Find out what’s possible for your practice with an informal compatibility chat
The fastest way to discover your growth constraint is to book a free Practice Profit Map compatibility call. In 20 minutes, you’ll see where profit is leaking, what “double” could realistically look like, and the 1–3 moves most likely to get you there – before you decide if you want our help.
