How we repeatedly and predictably grow vision correction practices
1. We provide strategic advice
For many customers, we act as a Scalable Business Advisor and Fractional Chief Marketing Officer.
A CMO is accountable for planning your strategy and aligning the work of your marketing team, external consultants and agencies – saving you time and money. A Scalable Business Advisor guides CEOs/Founders on how to achieve their “Ideal exit”.
As your representative, they direct your internal leadership team, growth team and external specialised service providers (SEOs, paid traffic managers, designers, writers, translators, video and photographers) from a strategic perspective to achieve your short and long-term goals.
2. We grow and scale your practice
We coach our customers on business and marketing strategy. And, we also do all that fun implementation stuff like website design, SEO, paid traffic, social media and video marketing.
As a full-service digital marketing agency, we excel at writing copy, designing ads, developing websites, to increasing your traffic and conversions. And, we know vision correction inside-out, saving you time and money trying to explain what you do to generalists.
3. We train your team
We can train your first contact staff to convert callers into first appointments. We can teach your clinical and office team to convert more first appointments into patients. We also teach customer service to every team member so they can WOW your patients at every touchpoint. We can also elevate your management and leadership team by helping founders install an operating system in their businesses so it can scale.
We offer five flagship courses and can deliver these live or on-demand. Courses are digital and available in multiple languages (English, Spanish, French, and German).
4. And, we automate your lead generation and sales
Your people are your greatest asset – it’s not just a cliché. So why make them do all the stuff they don’t want to do or aren’t trained to do?
We offer our customers a vision correction CRM system, specifically designed to meet the needs of most refractive surgery practices.
With Hattie CRM, we can automate processes like lead response, online booking, lead nurturing, invoicing and review generation.
In a nutshell, we do four things
1. We act as a Fractional CMO
For many clients, we act as a Fractional CMO. What is a Fractional CMO? He or she is an outsourced senior executive who performs the function of a Chief Marketing Officer so that your practice doesn’t have to commit to hiring and compensating a full-time, in-house CMO.
A CMO can be accountable for planning your strategy and aligning the work of all of your marketing consultants and agencies – saving you time and money.
As your representative, they’ll direct your specialised service providers (SEOs, paid traffic managers, designers, writers, translators, video and photographers) from an informed perspective.
2. We market your practice
Yes, we can coach you on marketing strategy, and we also do all that fun implementation stuff like website design, SEO, paid traffic, social media and video marketing.
As a full-service marketing agency, we can do everything from write copy, design ads, develop websites, increase your traffic, to increase your conversions.
3. We train your team
We can train your first contact staff to convert callers into first appointments. We can teach your clinical and office team to convert more first appointments into patients. We also teach customer service to every team member so they can wow your patients at every touchpoint.
We offer three flagship courses and can deliver these live. We also have digital versions of these courses available in multiple languages (English, Spanish, French, and German).
4. And, we automate your lead generation and sales
Your people are your greatest asset – it’s not just a cliché. So why make them do all the stuff they don’t want to do or aren’t trained to do?
We offer our customers a vision correction CRM system, specifically designed to meet the needs of most refractive surgery practices.
With Hattie CRM, we can automate processes like lead response, online booking, lead nurturing, invoicing and review generation.
What we’ve listed above is important, but it may not be the most important growth strategy for your practice right now
We have identified 83 additional growth strategies that can help grow your vision correction revenues. So take our FREE “Practice Marketing” quiz so you can figure out the ONE BIG THING you should do first.
You’ll receive a report on your refractive or cataract surgery practice’s growth potential. Compare your score with all the other clinic owners who’ve taken the test.
“They’re clearly very professional, they know what they’re doing, but they also put us at ease really so that we can actually cut through what’s needed to actually get what we want
And that’s ultimately what it’s about, when no one has enough time to do everything. So it’s making us feel relaxed enough and working in an effective and friendly way.”
Mr Praveen Patel,
MA (Cantab), MB BChir (Cantab), FRCOphth, MD (Res)
Consultant Ophthalmologist and co-founder of EyeSight
Hertfordshire, United Kingdom
Proud partnerships and certified expertise
in digital marketing
Find out what’s possible for your practice with an informal compatibility chat
The best way to answer that nagging question about practice growth/marketing/patient volume in the back of your mind is to book a free 15-minute compatibility call. Get some options and go away with a clear idea of what’s possible.
Meet our Founders
Rod Solar
Founder & Scalable Business Advisor
Rod Solar is a co-founder of LiveseySolar and a Scalable Business Advisor / fCMO for our customers. Rod mentors and coaches CEOs/Founders and their leadership teams to double their sales, triple their profits, and achieve their “ideal exit”.
LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.
— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO
Laura Livesey
Founder & CEO
Laura Livesey is the co-founder & CEO of LiveseySolar. She has developed powerful refractive surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.
Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.
— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK
