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How to destroy your expert credibility with pricing
Here's how pricing poorly can ruin your reputation as a top-tier surgeon.
How strong is your brand? Can you measure it? (Hint: Yes!)
A strong brand lets you charge more, gain loyal customers, and nearly guarantee sales. Learn how to create a brand patients trust and choose.
Client Spotlight: Aanchal Gupta of IVISION LASER
Aanchal Gupta shares her journey of building a premium laser vision brand
What’s the “Promote” Stage of the Customer Value Journey?
Learn how to leverage the "Promote" stage of a practice by turning thrilled customers into passionate advocates who share their transformative experiences with others.
The 3 key unlocks to more surgical bookings
Measure these 3 key conversion rates in your practice to boost your surgical bookings
How Top Refractive Surgery Practices Use Smart Referral Strategies to Boost Patient Bookings
Use patient family history to seed referrals, fostering exponential growth and boosting bookings for your refractive surgery practice.
Discover the latest insights and innovations from LiveseySolar
Read our published articles now
Explore Insights from Rod Solar: Industry Leader in Refractive Surgery Business Growth
Rod Solar has been mentioned in over 20 articles on EuroTimes website. Here are some
Meet our Co-Founders

Rod Solar
Founder & Scalable Business Advisor
For over 20 years, I’ve helped ophthalmology entrepreneurs scale their private practices. I specialise in doubling revenue within three years by offering a proven framework, hands-on experience, and a team of experts who implement what works. We take the guesswork out of growth and scale, so you can focus on delivering exceptional patient care while maximising the value of your business.
LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.
— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO

Laura Livesey
Founder & CEO
I’m the co-founder & CEO of LiveseySolar. I’ve developed powerful eye surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.
Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.
— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK