Best Practice Blog: What's working in Cataract & Refractive Surgery Marketing

Blog2019-04-28T14:45:10+01:00

Learn the most effective vision correction marketing strategies from the best and brightest in the industry.

You’ve found the largest collection of free articles focused on laser eye surgery marketing, LASIK marketing, refractive surgery marketing and vision correction marketing. We publish free ophthalmology marketing articles about once a week, so make sure you subscribe and get our articles in your email inbox as soon as we release them.

LiveseySolar presents exclusive practice development workshop at the STAAR Surgical EYES Event in Munich

By |June 11th, 2019|Categories: News|

The STAAR Surgical 2019 EYES Event is upon us and this year we’re popping over to Munich. As the exclusive practice development consultants invited by STAAR, we’ll be giving a practice development workshop ‘The Patient Value Journey‘ on how to help their customers (refractive surgery clinics) can fit ICLs into their solutions mix. Why? It’s all part of our mission to help surgeons build the life and practice they love.

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What it takes to be a 1%-er, and what to ask yourself if you aren’t

By |April 23rd, 2019|Categories: Customer Service and Sales Observations, Marketing Feature|

If you’re not a 1%-er, the question today is: 1) will you get with the program (do what they do), 2) will you get gobbled up (or join them willingly), or 3) will you eventually get out of the business?

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How to best use third-party patient stories to help patients overcome the fear of surgery

By |March 25th, 2019|Categories: Customer Service and Sales Observations, Marketing Feature, Marketing how to, News|

As the race to the bottom has proven, price-cutting is not the route to jump-starting eye surgery volumes. For the majority who could benefit from laser eye surgery, even the lowest-price inducements of £399/eye are insufficient. No, the price objection is a superficial smokescreen that often masks a deeper objection - fear. Overcoming the fear objection, therefore, is one of the most important jobs for anyone offering laser refractive surgery. In this post, I write how using the hero's journey in patient stories can help people overcome their fear of surgery.

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My laser eye surgery journey – Or, how I overcame my fear of laser eye surgery

By |December 30th, 2018|Categories: Customer Service and Sales Observations, Marketing Feature, News|

In November of 2018, I had laser eye surgery. In doing so, my relationship with the medical procedure I’ve marketed for almost 20 years changed forever. I became my customers’ patient, and it transformed my understanding of their patient’s psychological journey and what they most fear and desire.

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To people who want to write a book but can’t get started

By |December 10th, 2018|Categories: Marketing how to|Tags: , , |

In this post, we share our top "lessons learned" after writing our first book - How to Grow Your Practice with Presbyopic Patients. If you've ever contemplated writing a book of your own, read our tips to help you get started, and most importantly, finish that book inside of you.In 2017, ZEISS commissioned us to write a book aimed at summarising everything we know about what we do best - growing medical businesses - and apply it to their most recent innovation - PRESBYOND Blended Laser Vision - or LASIK for people who wear reading glasses.We've wanted to write a book for a long time. We even had about 70,000 words written as a draft that we'd been slowly working on for years. However, it took a customer (ZEISS) to prompt us to finish it, and for that, we're genuinely grateful.If you want a copy of our book, you can get it in this post but first, let's get started by answering the question - why should you write a book at all?

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7 tried and proven approaches to boost creativity

By |November 23rd, 2018|Categories: Customer Service and Sales Observations|

Creativity is a crucial business skill - especially in healthcare marketing. Most of the medical marketing we see out there is boring, bland and has a bad case of me-too-itis. Patients hate it. The good news is creativity isn't solely a talent possessed by artists, designers or musicians. You can learn how to be creative about your clinic or healthcare business by tweaking the way you think and behave. Here are 7 approaches to upgrade your mindset and produce the results you need from your patient communications...

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