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How to make your first million in your refractive surgery practice
Making £1,000,000 in revenue from a refractive surgery practice is a remarkable financial achievement. As a refractive surgery practice owner, you can transform your practice into a million-dollar venture. By grasping the fundamental principles of pricing, metrics and patient acquisition, you can strategically plan your journey. Remember that offering high-value services, understanding your target audience, and aiming for a relatively high price point will propel your practice towards extraordinary success. Embrace the math, set precise goals, and let determination and expertise guide you on this rewarding path.
Can your website qualify inquiries within 5 minutes?
Discover the power of the 5-Minute Rule in qualifying inquiries on your website. Learn why responding to leads within five minutes can increase your conversion rate by 80%. Stay ahead of the competition, build trust, and boost sales. Implement the 5-Minute Rule with Hattie's automation system for prompt responses 24/7.
Unlock the power of patient testimonials – Four simple steps to get outstanding reviews from patients
Unlock the power of patient testimonials with these four simple steps to get the most out of this valuable marketing tool. Source your testimonials, dive deeper into patients' experiences, repurpose your testimonials, and share them on various marketing channels. Discover how to establish a self-perpetuating cycle of patient testimonials in your practice and put your best foot forward online and offline in this post.
Unlock Skyrocketing Profits in Refractive Surgery with this Formula
Maximize refractive surgery profits by enhancing patient experiences, increasing perceived value, and overcoming pricing fears. Achieve exponential growth.
Using a Fractional CMO for Your Medical Practice: Why It’s a Game Changer
Growing and expanding a medical practice can prove to be a daunting task. With the ascent of digital marketing and social media, it has become increasingly crucial to have a robust online presence to allure fresh patients and foster growth in your practice. However, numerous medical professionals encounter challenges in devising efficacious marketing tactics independently. A fractional CMO (Chief Marketing Officer) may be the breakthrough solution for your practice. This post will share how to make the most of that game-changing relationship.
The Roadmap to Scaling Your Practice: A Step-by-Step Guide to Success
Ready to take your business to the next level? Learn how to scale from £1m to £3m with our step-by-step guide!
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Meet our Founders

Rod Solar
Founder & Fractional CMO
Rod co-founded LiveseySolar and acts as a Fractional CMO for our customers. He’s on a mission to help transform the lives of 10,000 people with vision correction surgery by 2024. To achieve that, he inspires his customers to make confident decisions that will help 50,000 people take the first step towards vision correction.
LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.
— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO

Laura Livesey
Founder & CEO
Laura Livesey is the co-founder & CEO of LiveseySolar. She has developed powerful refractive surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.
Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.
— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK