DO IT RIGHT THE FIRST TIME

Why us?

With over 20 years of international experience, we deliver more than just expertise—we offer predictable growth and clear communication at every step. The top refractive and laser eye surgeons trust us to help them scale their practices and increase revenue. Now, let’s talk about how we can help you do the same.

DO IT RIGHT THE FIRST TIME

Why us?

Expertise. Predictability. Communication. 20 years of international experience. These are the most common reasons the best refractive and laser eye surgeons choose us to grow their practices. Now let’s learn more about you.

Join us in our mission

Our mission is to help refractive and cataract surgery entrepreneurs scale their practices, double their profits, and achieve long-term success through proven strategies, expert guidance, and hands-on implementation. We’re committed to empowering practices worldwide to reach their full potential.

What’s the LiveseySolar difference?

We combine 20 years of expertise with a structured, proven approach to help practices ready for growth succeed worldwide.

Over the past 20 years, we’ve gained deep expertise by listening, learning, and understanding exactly what it takes to succeed in your field. Like surgeons, we follow a structured, proven approach that consistently delivers results. We’ve applied this approach worldwide, helping our clients grow and scale predictably. But what truly sets us apart is our focus on mutual fit. We know the practices that will thrive with us and those that won’t. If you’re ready to take bold steps toward success, we’re here to guide, coach, and partner with you every step of the way.

The 4 reasons your peers chose LiveseySolar

Deep expertise – Over 20 years in refractive surgery means we know how to grow your practice.

“Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.”

— Prof. Dan Reinstein, MD MA(Cantab) FRCSC DABO FRCOphth FEBO, Founder & Medical Director of London Vision Clinic, UK

Proven Results – Our strategies consistently double profits for practices worldwide.

“When I had looked into marketing companies to work with, I was aware of LiveseySolar’s reputation. And that’s probably the first thing; they really do have a reputation amongst colleagues of mine where they’ve helped them grow their businesses.”

— Mr Alex J. Shortt, MB BCh MSc PhD FRCOphth PGDipCatRef, Consultant Ophthalmic Surgeon, London, UK

Clear communication – We keep you informed every step of the way.

“You guys are fabulous at communicating. Even though you’re far from me, I still have daily contact. I know you know your stuff; there’s no question there, so I’m excited about what the future provides. Thus far, it’s been really quite exciting, and it’s quite promising.”

— Raedene Morrisette, Clinic Manager, Clearview Institute, Toronto, Canada

Global Reach We’ve helped practices in over 3 dozen countries achieve success.

“So we had explored multiple marketing agencies in helping us develop our brand for our laser specialists. The problem we had was that, very few marketing agencies understood marketing and understood laser surgery. So it’s great to find a company that does both. So somebody who understands the market, which is a really specific market and obviously, are experts at marketing itself. So that was our motivation for choosing LiveseySolar.”

— Dr Anton Van Heerden, MBChB; FRANZCO, Ophthalmologist & Founder of Eye Laser Specialists, Melbourne, Australia

“If you’re doing vision correction surgery, you need someone who fully understands the market.

They need to know how someone like me – who is unique – and where I can position myself and how I can attract business…I did consider looking at general marketing companies, but what you soon find is that they have absolutely no grasp of the differences between different types of laser eye surgery. How can I market the fact that I can provide a specific set of exceptional skills when I know that the person designing the marketing doesn’t have the knowledge or skills to get that point?”

Mr Alex J. Shortt,
MB BCh MSc PhD FRCOphth PGDipCatRef,
Consultant Ophthalmic Surgeon
London, United Kingdom

Proud partnerships and certified expertise
in digital marketing

We want to double the size of 150 practices by 2030

It’s a simple but powerful mission. If we achieve this goal, we will add thousands of jobs, and millions of dollars to the global economy. Best of all, our customers will transform the lives of hundreds of thousands of patients as a result. It’s an important mission, and it’s one we’re committed to because it can change the world.


But we need to choose wisely.

We have limited time, so we need to partner with the best of you. If you’ve got the talent, ambition and grit to be in the winner’s circle, then let’s see if we’re compatible.

Our practice development articles are featured in…

We grow practices around the globe

Why this matters

You might be wondering – how can this small agency in London help me where I am? Well, we’ve proven we can help our customers double their practice revenues around the world. In today’s global marketplace, what matters most is why, what and how you do what you do, not where you do it from.

In summary, our customers get

  • Assurance of our subject matter expertise

    We specialise in cataract and laser eye surgery marketing. Because of that, our customers have access to experts who understand their specific challenges. Because of that, they get customised advice and insight.

  • Certainty from our long tenure of experience

    We’ve been marketing refractive surgery since 1999. Because of that, our customers enjoy the fruits of everything we’ve learned. That means you’re not paying for our trial and error.

  • Courage from our systemic framework

    We use a predictable marketing system that works the world over. We won’t bill you to create new tools, because we already have all the tools we need to help you. That means you’ll know why we’re doing what we’re doing and how it fits into your grand plan.

  • Exposure to our international insight

    We’ve worked with customers on every continent. Because of that, we can take the best performing ideas from non-competitive markets and apply them to help you get an unfair advantage in your local market.

  • Trust based on past results

    We’ve already doubled sales for many practice owners who do what you do. We produce plans and work for our customers, and we track your results. Because of that, you’ll have real time insight of our progress towards your desired outcomes.

  • Insight from our transparency

    We are metrics-based marketing and sales professionals. We base what we do on experience and up-to-date behavioural economics research. That means you’ll leverage smarter tactics that actually work in the real world.

  • Confidence from our position in the industry

    Chances are you already know and trust someone with whom we’ve helped. Ophthalmology is a small world. We’ve met and consulted with many of the key opinion leaders. We speak at the relevant conferences and meetings. We’ve written a book focused on helping refractive surgeons grow their practice revenues. Curious about us? Ask around, our customer’s past successes are the bedrock of our reputation in the industry.

Why do surgeons, clinics and hospitals choose LiveseySolar?

You might be surprised to find out that we actually work with a wide variety of people in the healthcare industry

We work with surgeons, clinics, practices, hospitals, with multinational medical device companies around the world. So, we have quite a broad repertoire of people that we help. But actually, they all share the same values.

Our Net Promoter Score (NPS)

The NPS represents feedback from monthly surveys we take with our active customers.

Meet our Co-Founders

We’re passionate about helping leaders of high-quality, growth-minded practice owners double their practice revenue

Rod Solar

Founder & Scalable Business Advisor

For over 20 years, I’ve helped ophthalmology entrepreneurs scale their private practices. I specialise in doubling revenue within three years by offering a proven framework, hands-on experience, and a team of experts who implement what works. We take the guesswork out of growth and scale, so you can focus on delivering exceptional patient care while maximising the value of your business.

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LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.

— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO

Laura Livesey

Founder & CEO

I’m the co-founder & CEO of LiveseySolar. I’ve developed powerful eye surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.

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Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.

— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK

Find out what’s possible for your practice with an informal compatibility chat

The best way to answer that nagging question about practice growth/marketing/patient volume in the back of your mind is to book a free 15-minute compatibility call. Get some options and go away with a clear idea of what’s possible.