About LiveseySolar

We’re a crack-team of eye surgery marketing experts and specialists who can act as your outsourced marketing department.


About LiveseySolar

We’re a crack-team of eye surgery marketing experts and specialists who can act as your outsourced marketing department.

What do eye surgeons say about working with us?

“Very, very professional”, “Experts”, “Thorough”, “Absolutely brilliant”, “Very impressed”, “Fantastic”, “An amazing result”, “Absolutely fabulous”. These are just a few of the phrases our clients use to describe us…

Laura Livesey

Founder & CEO

Laura Livesey is the co-founder & CEO of LiveseySolar. She has developed powerful refractive surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.

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Laura’s work establishes a strategic and humanising “key message” for each clinic and surgeon, that allows them to compete meaningfully and authentically in their market. She then applies these key messages to digital marketing projects such as websites, online videos, social media platforms, email marketing, newsletters, lead magnets, and other lead generation tools.

Laura helps focus her clients on the areas of their business closest to revenue. Laura has been an entrepreneur, business consultant, professional salesperson, educator on marketing and internet technologies, copywriter, creative director, communications director and was the Marketing Director for TIO Networks (now owned by PayPal), as well as the head lecturer for a government of Canada sponsored entrepreneurial incubator program.

Laura believes that healthcare, compared to other industries, is less mature in terms of customer experience and marketing. She advocates looking outside of healthcare to bring in best-practice from other industries. She has worked with companies of all sizes around the globe including GlaxoSmithKline, ExxonMobil, T-Mobile, ZEISS, Spire Healthcare, Nuffield Health, Moorfields Private, the NHS, and many other healthcare clinics, hospital groups, pharmaceutical companies and medical device firms.

Laura Livesey co-authored the book How to Grow your Practice with Presbyopic Patients published in 2018.

Rod Solar

Founder & Scalable Business Advisor

Rod Solar is a co-founder of LiveseySolar and a Scalable Business Advisor / fCMO for our customers. Rod mentors and coaches CEOs/Founders and their leadership teams to triple their sales, double their profit, and achieve their “ideal exit”.

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Rod has degrees in Psychology and Human Performance from the University of British Columbia. He also holds an NLP Business Diploma, is certified in Marketing Automation and holds several Digital Marketer Certifications, including:

  • Content Marketing Mastery
  • Paid Traffic Mastery
  • Conversion Funnel Mastery
  • Copywriting Mastery
  • E-mail Marketing Mastery
  • Search Marketing Mastery
  • Social Media Mastery
  • Community Management Mastery
  • Optimization & Testing Mastery (in progress)
Rod wrote and delivered the Business Development, Clinical Governance and Medicolegal Issues module for the University of Ulster’s Postgraduate Diploma in Cataract and Refractive Surgery (Theory) – PgDip. He also provided advice on the UK Royal College of Ophthalmologists Refractive Surgery Advertising and Marketing Standards.

Rod has created hugely successful and highly engaging training systems for over 25 years. His advice routinely generates 6-figure incremental increases in income for his clients by teaching them how to systematically improve customer service while increasing sales at the same time. His training offers an elegant (and fun) step-by-step conversational approach which benefits surgeons, practice managers, hospital staff, and non-medical staff working in private healthcare settings.

Rod is an annual presenter at Ophthalpreneurs, the Annual Congress of the ESCRS (European Society of Cataract and Refractive Surgeons) Practice Development Programme and has conducted three Marketing MasterClasses. He also delivers courses and presents talks for industry leaders like ZEISS, STAAR Surgical, Alcon and Straumann.

Rod Solar has regularly published articles about refractive surgery marketing in The Ophthalmologist, Optician, Millennial Eye, European Ophthalmology News, Cataract & Refractive Surgery Today, CRSTEurope, Eurotimes and Independent Practitioner Today. Rod writes weekly blog posts for LiveseySolar Best Practice Blog.

Rod Solar co-authored the book How to Grow your Practice with Presbyopic Patients published in 2018.

“It’s been a great experience working with LiveseySolar. I think we’ve been just amazed at how precise they’ve been, how planned every step is, and how they walk us through every step.”

“They don’t just want us to go from point A to point Z. They take us from point A to point B with steps. They’re extremely well organized, more organized than I think I’ve seen any other firm we’ve worked with, and in some ways I wish we were as organized. And they make it really easy to follow a schedule. They keep us on the schedule and I know that we’re going to get amazing results with them. And Rod and Laura are incredible to work with, as the rest of their team. Everybody’s so friendly. Everybody’s easy to get in touch with, and everybody’s using modern technology and really helping an established practice like ours jump to the forefront of modern technology as well.”

Dr Erik Chotiner
M.D., F.A.C.S.,
Memorial Eye Institute, Harrisburg, United States

What’s the LiveseySolar difference?

In a nutshell, we exclusively focus on growing vision correction revenues for our customers.

As a result, we’ve learned a LOT about how to do what you do. After 20 years of listening and learning, we’re genuinely qualified as experts. Like surgeons, we favour a structured approach that predictably and reliably creates results. Furthermore, we’ve applied this structured approach to get results for our customers around the world. Most importantly, we believe in mutual fit. We know which practices will succeed with us and which ones will not. We know that if you have the courage and readiness to succeed, we can act as a trusted guide, coach and partner to lead the way.

The LiveseySolar Team

Meet our growing family of young digital marketing professionals

Caterina Abbrescia

Hattie Product Manager

I’m Caterina and I am the Hattie Product Manager.

I’ve been working in this industry for over 8 years and gained an extensive understanding of what patients and practices need to attract and serve them. I help translate these needs into product features that align with our customer’s business objectives. I’m working closely with cross-functional teams, including development, design, marketing, and sales, and help deliver innovative products features that exceed customer expectations and help them grow and scale their practices with AI and automations.

  • Bachelor’s Degree in International Business Management, Business Analytics, Fachhochschule Dortmund, Germany (Equivalent to University of Applied Sciences)
  • DigitalMarketer Paid Traffic Mastery
  • DigitalMarketer Digital Marketing Strategy
  • DigitalMarketer Content Marketing Mastery
  • DigitalMarketer Conversion Funnel Mastery
  • DigitalMarketer Optimization & Testing Mastery
  • DigitalMarketer Data & Analytics Mastery
  • DigitalMarketer Digital Marketing Strategy
  • Full Stack Marketer Self-Assessment
  • Infusionsoft Advanced Training
  • InfusionSoft Intermediate Training
  • InfusionSoft Foundations Training
  • Web Performance in Action
  • Writing Without Bullshit
  • DigitalMarketer Time Blocking Time Management
  • Introduction to Data Studio
  • German (Native)
  • Italian (Good)
  • Spanish (Good)
  • Dutch (Good)

Robyn Chambers – Johnson

Front-end Development Executive

Hi, I’m Robyn, the Front-end Development Executive.

My role is to build, maintain and manage the hosting of the websites we build for our customers. I ensure every website we build is usable, visible, super-fast, mobile-friendly, and, most importantly, generates high conversion rates. I also create self-tests and online booking funnels that provide your visitors with the least possible friction when visiting your funnels and converting to leads and appointments. I am also responsible for ensuring our website hosting, and maintenance service provides a fast, secure and dependable hosting environment for all of the websites we host.

  • BA (Hons) Photography & Video
  • Google Digital Garage – Fundamentals of Digital Marketing
  • Advanced Google Analytics
  • DigitalMarketer Time Blocking Time Management
  • DigitalMarketer Email Marketing Specialist
  • DigitalMarketer Customer Acquisition Specialist
  • DigitalMarketer Social Media Specialist
  • DigitalMarketer Content Marketing Specialist
  • Codeacademy Javascript Certificate
  • Codeacademy HTML Certificate
  • Codeacademy CSS Certificate
  • Codeacademy Game Development Certificate

Elisa Friedl

Customer Success & Growth Manager

Hi, I’m Elisa. As a Success & Growth Manager at LiveseySolar, I work as a junction between our customers and our team.

Since joining LiveseySolar in 2019, I’ve learned how to develop meaningful relationships with your patients by designing strategies to generate awareness, engage your audience, utilise lead magnets, entry point offers and profit maximisers to amplify core offers and increase sales.

I also lead LiveseySolar’s SEO Campaigns aiming to get you in Google’s top results to increase target market awareness.

Seeing my customers grow their businesses and surpass their goals makes me proud.

  • Bachelor’s Degree in Communication Science and English Studies, Ludwigs-Maximilians-Universität, Munich (Germany).
  • Google Ads Search Certification
  • DigitalMarketer Digital Marketing Strategy
  • DigitalMarketer Paid Traffic Mastery
  • DigitalMarketer Conversion Funnel Mastery
  • DigitalMarketer Full Stack Marketer Self-Assessment
  • DigitalMarketer Time Blocking Time Management
  • SEO & Backlink Management
  • LinkedIn Google Ads & SEO Skillsbadge
  • Public Speaking
  • German (native)
  • English (Bilingual proficiency)
  • Latin (limited working proficiency)

Nina Czerniak-Copping

Account Consultant

Hello, I’m Nina! I’m a passionate Customer Success Manager with a rich 5-year background in marketing management. Currently, at LiveseySolar, I spearhead our content creation and social media management initiatives. My journey in this field has been driven by a deep commitment to understanding and fulfilling the unique needs of our clients.

My mission is to deeply understand our customers’ needs and guide them towards their goals through effective project management and coordination with our dynamic team.

My commitment goes beyond just meeting targets; it’s about helping our customers surpass them. I am driven by the belief that with diligent project management and cohesive teamwork, we can turn any vision into reality. Let’s embark on this journey together, achieving success one project at a time.

  • BSc in Sociology from University of Portsmouth
  • WordPress 4 Essential Training
  • DM Social Media Mastery
  • English (Native)

Jessica Paul

Customer Success Manager

Hi, I am Jessica. I am a Customer Success Manager at LiveseySolar.

I have 6 years experience advising the NHS and private practises where I have gained a broad knowledge of the patient experience within various medical specialities.

My role is to understand the needs of our customers and work in conjunction with our sales, marketing and product teams to design strategies for growth through engaging their audience, maximising revenue & profits and ensuring a seamless experience.

I am proud to contribute to our customers’ growth of their businesses and see their goals come into fruition.

  • English
  • Digital Marketing Strategist course

Caroline Powell

Graphic Design Specialist

Hello There! I’m Caroline and I am the graphic designer at LiveseySolar. As a designer, I embrace human-centred ideas backed up by research and reinforced by reasoning. I believe in design as a way of problem-solving with approaching every challenge with a thoughtful and empathetic lens. At LiveseySolar, I am in charge of crafting and communicating your vision with stand-out visuals and designs to help you connect with your audience through every touchpoint.

  • Masters in Branding and Identity at the University of the Arts London
  • Bachelor of Design at Raffles College of Design and Commerce
  • Creative Writing at the University of Oxford, further education
  • Hindi (Proficient)
  • French (Basic)
  • Spanish (Basic)
  • Latin (Basic)

Ladfah Suwichacherdchu

Marketing and Multimedia Consultant

Hi, I’m Ladfah, the marketing and multimedia consultant at LiveseySolar. My role involves managing projects, creating compelling multimedia content, and coordinating marketing initiatives. I ensure the successful execution of LiveseySolar projects.

With a 5-year background in video editing, I also contributing to the development of engaging video projects for our clients. I oversee video editing, review and edit footage to make our clients look and sound great, and work with our graphics team to create conversion-oriented thumbnails and other media to support the marketing of our client’s videos. I take charge of projects from concept to completion, ensuring that every clip, edit, and transition serves the story we aim to tell.

  • Bachelor of Arts, Graphic Communications Design, University of Arts London
  • Foundation Diploma of Art and Design (Hons), University of Arts London
  • Google Ads Video Certification
  • Adobe Premiere Pro 2020 Essentials Certificate
  • Adobe Premiere Pro Guru: Fixing video color and exposure problems Certificate
  • Adobe Premiere Pro Guru: Audio workflow and the essential sound panel Certificate
  • Adobe Premiere Pro Guru: Multi-Camera Video Editing
  • DigitalMarketer Conversion Funnel Mastery
  • DigitalMarketer Full Stack Marketer Self-Assessment
  • DigitalMarketer Billy Gene / Dennis Yu Video Marketing
  • DigitalMarketer Time Blocking Time Management
  • Semrush Link Building
  • Thai (Native)

What you think is impossible to do… becomes possible

Before we came to LiveseySolar, we were a 43-year-old practice. Over the years, we’ve been very innovative and ahead of the game, but with the internet’s evolution, we began to lag behind. Candidly, the biggest difference between LiveseySolar and other marketing teams we’ve worked with is that working with LiveseySolar is really hard work, and that’s a good thing. Before LiveseySolar were willing to work with us, they wanted to know about us. They’re a quality team, and so they want to work with other quality teams. LiveseySolar is extremely responsive and available. What you think is impossible to do – because of time differences etc. – becomes possible. I certainly would recommend them.

Bennett Chotiner
Founder & Medical Director of Memorial Eye Institute,
Harrisburg, USA

Give a damn, show courage, be a light, learn quickly and know the goal

Here’s a little peek behind the scenes of our team living our core values

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