A SMALL TEAM WITH BIG RESULTS

About LiveseySolar

We’re a crack-team of eye surgery marketing experts and specialists who can act as your outsourced marketing department.
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What do clients say about working with the LiveseySolar team?

“Very, very professional”, “Experts”, “Thorough”, “Absolutely brilliant”, “Very impressed”, “Fantastic”, “An amazing result”, “Absolutely fabulous”. These are just a few of the phrases our clients use to describe us…

Laura Livesey

Founder & CEO

Laura Livesey is the co-founder & CEO of LiveseySolar. She has developed powerful refractive surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.

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Laura’s work establishes a strategic and humanising “key message” for each clinic and surgeon, that allows them to compete meaningfully and authentically in their market. She then applies these key messages to digital marketing projects such as websites, online videos, social media platforms, email marketing, newsletters, lead magnets, and other lead generation tools.

Laura helps focus her clients on the areas of their business closest to revenue. Laura has been an entrepreneur, business consultant, professional salesperson, educator on marketing and internet technologies, copywriter, creative director, communications director and was the Marketing Director for TIO Networks (now owned by PayPal), as well as the head lecturer for a government of Canada sponsored entrepreneurial incubator program.

Laura believes that healthcare, compared to other industries, is less mature in terms of customer experience and marketing. She advocates looking outside of healthcare to bring in best-practice from other industries. She has worked with companies of all sizes around the globe including GlaxoSmithKline, ExxonMobil, T-Mobile, ZEISS, Spire Healthcare, Nuffield Health, Moorfields Private, the NHS, and many other healthcare clinics, hospital groups, pharmaceutical companies and medical device firms.

Laura Livesey co-authored the book How to Grow your Practice with Presbyopic Patients published in 2018.

Rod Solar

Founder & Fractional CMO

Rod Solar co-founded LiveseySolar and acts as a Fractional CMO for our clients. He’s on a mission to double the size of 150 cataract and refractive surgery practices. He figures the best way to achieve that is by applying proven frameworks to discover & leverage the hidden growth opportunities in the very best practices. Rod is passionate about digital marketing.

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Rod has degrees in Psychology and Human Performance from the University of British Columbia. He also holds an NLP Business Diploma, is certified in Marketing Automation and holds several Digital Marketer Certifications.

Rod wrote and delivered the Business Development, Clinical Governance and Medicolegal Issues module for the University of Ulster’s Postgraduate Diploma in Cataract and Refractive Surgery (Theory) – PgDip. He also provided advice on the UK Royal College of Ophthalmologists Refractive Surgery Advertising and Marketing Standards.

Rod has created hugely successful and highly engaging training systems for over 25 years. His advice routinely generates 6-figure incremental increases in income for his clients by teaching them how to systematically improve customer service while increasing sales at the same time. His training offers an elegant (and fun) step-by-step conversational approach which benefits surgeons, practice managers, hospital staff, and non-medical staff working in private healthcare settings.

Rod is an annual presenter at the Annual Congress of the ESCRS (European Society of Cataract and Refractive Surgeons) Practice Development Programme and has conducted three Marketing MasterClasses. He also delivers courses and presents talks for industry leaders like Carl Zeiss Meditec, STAAR Surgical, Informa and Straumann.

Rod Solar has regularly published articles about refractive surgery marketing in The Ophthalmologist, Optician, Millennial Eye, European Ophthalmology News, Cataract & Refractive Surgery Today, CRSTEurope, Eurotimes and Independent Practitioner Today. Rod writes weekly blog posts for LiveseySolar Best Practice Blog.

Rod Solar co-authored the book How to Grow your Practice with Presbyopic Patients published in 2018.

“It’s been a great experience working with LiveseySolar. I think we’ve been just amazed at how precise they’ve been, how planned every step is, and how they walk us through every step.”

“They don’t just want us to go from point A to point Z. They take us from point A to point B with steps. They’re extremely well organized, more organized than I think I’ve seen any other firm we’ve worked with, and in some ways I wish we were as organized. And they make it really easy to follow a schedule. They keep us on the schedule and I know that we’re going to get amazing results with them. And Rod and Laura are incredible to work with, as the rest of their team. Everybody’s so friendly. Everybody’s easy to get in touch with, and everybody’s using modern technology and really helping an established practice like ours jump to the forefront of modern technology as well.”

Dr Erik Chotiner
M.D., F.A.C.S.,
Ophthalmologist,
Memorial Eye Institute, Harrisburg, United States

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What’s the LiveseySolar difference?

In a nutshell, we listen. We diagnose before we prescribe.

As a result, we’ve learned a LOT about how to do what you do. After 20 years of listening and learning, we’re genuinely qualified as experts. Like surgeons, we favour a structured approach that predictably and reliably creates results. Furthermore, we’ve applied this structured approach to get results for our clients around the world. Most importantly, we believe in mutual fit. We know which practices will succeed with us and which ones will not. We know that if you have the courage and readiness to succeed, we can act as a trusted guide, coach and partner to lead the way.

What you think is impossible to do… becomes possible

Before we came to LiveseySolar, we were a 43-year-old practice. Over the years, we’ve been very innovative and ahead of the game, but with the internet’s evolution, we began to lag behind. Candidly, the biggest difference between LiveseySolar and other marketing teams we’ve worked with is that working with LiveseySolar is really hard work, and that’s a good thing. Before LiveseySolar were willing to work with us, they wanted to know about us. They’re a quality team, and so they want to work with other quality teams. LiveseySolar is extremely responsive and available. What you think is impossible to do – because of time differences etc. – becomes possible. I certainly would recommend them.

Bennett Chotiner
M.D. F.A.C.S; FRANZCO,
Founder & Medical Director of Memorial Eye Institute,
Harrisburg, USA

The LiveseySolar Team

Meet our growing family of young digital marketing professionals

Caterina Abbrescia

Web Developer

I’m Caterina Abbrescia and I’m the web developer at LiveseySolar. I’ve been working at LiveseySolar for more than 5 years now.

I work closely with the entire team – I take everything that your team creates – whether it’s written copy, images or videos and I put it all together on the web. How I do that is by creating web assets – whether that’s a website, lead magnets, or emails – and I make them come to life online to help you get more traffic and conversions.

  • Bachelor’s Degree in International Business Management, Business Analytics, Fachhochschule Dortmund, Germany (Equivalent to University of Applied Sciences)
  • DigitalMarketer Paid Traffic Mastery
  • DigitalMarketer Digital Marketing Strategy
  • DigitalMarketer Content Marketing Mastery
  • DigitalMarketer Conversion Funnel Mastery
  • DigitalMarketer Optimization & Testing Mastery
  • DigitalMarketer Data & Analytics Mastery
  • DigitalMarketer Digital Marketing Strategy
  • Full Stack Marketer Self-Assessment
  • Infusionsoft Advanced Training
  • InfusionSoft Intermediate Training
  • InfusionSoft Foundations Training
  • Web Performance in Action
  • Writing Without Bullshit
  • DigitalMarketer Time Blocking Time Management
  • Introduction to Data Studio
  • German (Native)
  • Italian (Good)
  • Spanish (Good)
  • Dutch (Good)

Nicola Azzopardi

Account Consultant

My name is Nicola Azzopardi and I am an Account Consultant at LiveseySolar. In other words, I am the person who ensures that the client projects are on track by ensuring that the team is fully briefed on what they need to do for projects to remain on schedule, as well as communicating that to the client whilst also sharing progress on a weekly basis.

I am also the in-house director for our video blogging campaigns which gives me the opportunity to work closely with the surgeons (usually over Zoom due to our international clients) to ensure that they achieve the best results on camera.

  • Master of Arts in Marketing Communications, University of Westminster, London
  • DigitalMarketer Social Media Mastery
  • DigitalMarketer Digital Marketing Strategy
  • DigitalMarketer Full Stack Marketer Self-Assessment
  • DigitalMarketer Elite Video Sales Letter
  • DigitalMarketer Time Blocking Time Management
  • Semrush Link Building
  • Account Management
  • Award in Digital Marketing, Institute of Data & Marketing
  • Award in GDPR, Institute of Data & Marketing
  • IPA Foundation Certificate
  • Hootsuite Platform Certification
  • Maltese (Native)
  • Italian (basic)

Robyn Chambers – Johnson

Marketing Assistant

Hi, I’m Robyn a Digital Marketing Assistant at LiveseySolar. My job role involves working in a number of different areas within the business, from web development, email marketing and video blog posts.  I am very creative, and have picked up a number of creative skills during my time working as a freelance photographer and videographer.

  • BA (Hons) Photography & Video
  • Google Digital Garage – Fundamentals of Digital Marketing
  • Codeacademy Javascript Certificate
  • Codeacademy HTML Certificate
  • Codeacademy CSS Certificate
  • Codeacademy Game Development Certificate
  • DigitalMarketer Time Blocking Time Management

Elisa Friedl

Account Consultant

I’m one of LiveseySolar’s Account Consultants. As a Customer Value Optimisation specialist, I’ve learned how to develop meaningful relationships with your customers and automate the customer acquisition process by designing strategies to utilise lead magnets, entry point offers and profit maximisers to amplify core offers and increase sales. I work as a junction between our clients’ desire for exponential growth and our teams’ eagerness to work toward this goal.

As an Account Consultant, I aim to raise target market awareness by optimising organic and paid traffic to on-brand online appearances. My involvement in website production, lead magnet implementation and follow-up strategies engages your target markets and turns leads into conversions.

  • Bachelor English Studies / Communication Science, Ludwigs-Maximilians-Universität, München
  • DigitalMarketerPaid Traffic Mastery
  • DigitalMarketerConversion Funnel Mastery
  • DigitalMarketer Digital Marketing Strategy
  • DigitalMarketer Full Stack Marketer Self-Assessment
  • DigitalMarketer Time Blocking Time Management
  • Account Management
  • Semrush Overview
  • Semrush Link Building
  • German (Native)
  • Latin (Proficient)

Georgina Hussey

Account Administrator

Hi! I’m Georgina Hussey and I’m the Account Administrator at LiveseySolar. I’ve been with the company for 2 years and I am Google Workspace Certified along with having other certifications in Google Sheets, Google Forms and Personal Assistant courses.

I’m the “organiser” for the team and make sure that all administrative projects are running smoothly. I will be your liaison for anything administrative on your project.

  • DigitalMarketer Full Stack Marketer Self-Assessment
  • DigitalMarketer Time Blocking Time Management
  • The Unrivalled Assistant
  • Assistant Essentials
  • Personal Assistant Mindset
  • Productivity & Time Mgmt for Assistants
  • Coursera GSuite Certification
  • Udemy Google Sheets and Forms
  • Udemy Google sheets: Functions and Formulas
  • Writing Without Bullshit

Jemima Owen-Jones

Content Specialist

Hey, I’m Jemima. I’m a Digital Marketer direct-response copywriting specialist at LiveseySolar. It’s my job to understand and emphasise with your target market to establish what drives them and then inspire them to take action and engage with your service. I aim to do this in every way possible: through the website, blog posts, emails and videos, to ensure that I communicate your message effectively and increase your conversions.

  • Bachelor’s Degree, Media, Journalism and Cultural Studies, First Class BA (Hons)
  • DigitalMarketer Copywriting Mastery
  • DigitalMarketer Content Marketing Mastery
  • DigitalMarketer Email Marketing Mastery
  • DigitalMarketer Conversion Funnel Mastery
  • DigitalMarketer Full Stack Marketer Self-Assessment
  • Writing Without Bullshit
  • StoryBrand
  • DigitalMarketer Time Blocking Time Management

Ladfah Suwichacherdchu

Video & Multimedia Specialist

Hi, I’m Ladfah, a Video and Multimedia Specialist at LiveseySolar. As a video marketing specialist, I’ve learned to use moving images and sound to promote & illustrate our clients’ products and services.

No matter what device our clients use to record their video, I review and edit footage by selecting the best aspects of performance to make you look and sound great. I develop and manage projects from concept to completion, ensuring that every clip, every edit, and every transition serves the story that we want to tell.

The goal of my role is to reach out to your audiences in a more engaging way across various video platforms.

  • Bachelor of Arts, Graphic Communications Design, University of Arts London
  • Foundation Diploma of Art and Design (Hons), University of Arts London
  • Adobe Premiere Pro 2020 Essentials Certificate
  • Adobe Premiere Pro Guru: Fixing video color and exposure problems Certificate
  • Adobe Premiere Pro Guru: Audio workflow and the essential sound panel Certificate
  • Adobe Premiere Pro Guru: Multi-Camera Video Editing
  • DigitalMarketer Conversion Funnel Mastery
  • DigitalMarketer Full Stack Marketer Self-Assessment
  • DigitalMarketer Billy Gene / Dennis Yu Video Marketing
  • DigitalMarketer Time Blocking Time Management
  • Semrush Link Building
  • Thai (Native)

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