“My practice was ticking along,” admitted Robert, “then when Covid hit, circumstances changed.” Reflecting on the opportunity to offer sight-saving surgery to patients facing enormous waits for cataract surgery, he asked, “Should I really go for it?” He had tried various marketing strategies and even redesigned his website, but the impact was limited. “If you need specialist expertise and advice, you must see specialists. I needed the assistance of specialists, people that took the time to understand me, my patients, but also the speciality.” he reflected. “I believe that the LiveseySolar team has been and is the right team for me to enable me to reach out to my patients and provide them with the information, the confidence, and the reassurance that they’re coming to see me and having their treatment with me is the right one for them.”

“Robert A has been a pleasure to work with over the past 3 years. I’ve enjoyed watching him take his practice from strength to strength. He has a real knack for connecting with his patients and is always willing to go the extra mile. LiveseySolar has been the perfect partner to help him spread his message of care and compassion. This case study serves as a testament to the power of specialised marketing in helping ophthalmic professionals like Robert A achieve their business goals. I am proud to have been a part of his journey, and we look forward to supporting his ongoing success.”

— Rod Solar, Founder & Fractional CMO, LiveseySolar

Before collaborating with our agency, Robert had made several attempts to market his practice with minimal success. His website was functional but needed the allure to draw potential patients. He had dabbled in social media marketing, but without a clear strategy, his efforts yielded little results.

After understanding Robert’s challenges, we implemented a comprehensive marketing strategy to enhance his online presence and attract more patients to his practice. The strategy included the following:

• A complete redesign of his website, focusing on user experience and conversion optimisation.
• Creation of an interactive self-test for potential patients to understand their suitability for eye surgery.
• SEO efforts to improve his website’s visibility on search engines.
• Development of engaging content, including FAQ videos for his YouTube channel, to educate potential patients about the different types of eye surgeries.
• Management of his social media channels (Facebook, Twitter, LinkedIn) to improve engagement and reach a wider audience.
• Hattie All-in-One Marketing and Sales System with an AI Booking Bot.

“They have been instrumental in scaling up my practice,” Robert shared. “Their expertise in marketing, particularly in ophthalmology, has been invaluable.” He appreciated that our team understood the intricacies of eye surgery and could articulate the unique value proposition he offered to potential patients. “They didn’t just give me a marketing plan; they gave me a roadmap to success.”

With the marketing plan we put in place, Robert invested both his trust and financial resources into our shared vision. The results were remarkable: his practice revenue increased 7X in just three years, a testament to the efficacy of our strategic partnership.

Where is He Now?

By 2023, Robert had firmly established his practice as a leading provider of refractive and cataract surgeries in the North of England. Though he continues to refine his marketing efforts based on changing market trends, the foundation we built together continues to support his practice’s growth.