About Rod Solar

Rod co-founded LiveseySolar and acts as a Fractional CMO for our clients. He’s on a mission to double the size of 150 cataract and refractive surgery practices. He figures the best way to achieve that is by applying proven frameworks to discover & leverage the hidden growth opportunities in the very best practices. Rod is passionate about digital marketing.

Four steps to get more from your patient reviews and testimonials

2022-08-05T10:15:58+01:00Getting Referrals|

If you want to get more out of your patient testimonials, follow these four simple steps. By sourcing your testimonials and reviews, diving deeper into turning them into stories, building content to share those stories, and splintering that content for even greater reach, you'll be able to put your best foot forward online and offline. So what are you waiting for? Start putting these tips into action today!

A quick guide to offering financing for eye surgery patients

2022-07-15T09:10:01+01:00Marketing Strategy|

In my experience, about a third of patients will finance their eye surgery procedure. For some, it’s the only way they can say “yes”. Many surgeons, however, are surprisingly shortsighted when it comes to offering patient financing. They errantly focus on the costs of offering the facility, instead of the gains they can make by profitably expanding their volume. Imagine if you could grow your practice by 50% if you offered patient financing?

The Quickest & Easiest Way To Communicate with Leads and Patients Online

2022-06-30T19:12:51+01:00Converting Leads|

What if I told you that you and your staff could easily merge and respond to messages from phone calls, text messages, GMB chat, email, FB Messenger, Instagram DMs and WhatsAPP into a unified communications stream? And, what if those messages would be secure and accessible from the same desktops and apps your staff use to do the rest of their work? Sounds life-changing, doesn’t it? In this post, I’ll show you how.

Engage more website visitors with webchat to SMS

2022-06-27T08:56:38+01:00Engaging Website Visitors|

How many visitors does your vision correction website get? 100? 1000? 10,000/month? How many become leads? Often 1-5%. What if I could show you an easy way to capture more website visitors into leads without spending anything on ads or building out new funnels or offers on your website? And then, what if I told you could start conversations in their mobile phones?

How to respond to every lead in 5 minutes or less

2022-06-16T13:23:31+01:00Converting Leads|

What happens when a visitor enquires your website? Someone interested in your services might send an email or submit their contact details on a form. What happens then? Whenever I ask this question, surgeons either don't know or tell me that someone gets back to the lead. When I ask about the average speed-to-lead (how fast they respond), they often don't know.

8 jobs your website’s not doing

2022-06-15T12:20:55+01:00Engaging Website Visitors, Video blog post|

I've had surgeons tell me, "I don't care about all this leads and traffic stuff. Just tell me how many patients I'm getting from you." You know what? It makes sense. Nobody wants a power drill. They want the hole the drill makes. And that's why you don't need a new website; you need a virtual patient coordinator that captures, engages, and converts leads into patients.

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