How eye surgery marketers should name cataract surgery options
As cataract surgery evolves, surgeons are calling different options by all sorts of names. Here's my advice on how to best name cataract surgery options in your practice.
Flip a switch in your brain to feel even more happiness and success in 2022
Why is it that so many successful people who have accomplished outstanding achievements and all of their accrued benefits can still feel like failures? This one-minute mindset shift will change your perspective on everything.
How to attract and convert more website users into leads in 2022
One key to unlocking massive growth might be right under your nose. It’s your website user conversion rate. In this post, we’ll explain what it is and how you can improve it. You could focus all of your efforts this year on this one metric alone and see your volume curve skyrocketing.
How to avoid making misleading marketing claims in eye surgery
You must back up your marketing claims with evidence. This post will help you avoid making misleading marketing claims about eye surgery...
Google’s NEW infinite scrolling means everybody can “get on the first page”
Don’t make “be on the first page of Google” your generic SEO strategy. See which laser eye surgery keywords to focus on instead
3 reasons you’re unhappy with your marketing agency
How long have you been working with your marketing agency? One year? Three years? Five years or more? If your relationship has lasted longer than 3.2 years, then it’s lasted longer than average. 3.2 years is less time than both agencies, and clients would like their relationships to last. Most clients I speak to say they want a long-term relationship. And I also know that most agencies value client retention. Read all about it in this post.
Is your eye surgery website good enough?
How do you know your eye surgery website is performing? Here are five metrics we recommend you monitor for website success:
What is the most important thing on a medical website?
What is the most important thing on a medical website? It's probably not what you think.
What is paid traffic? How do you use paid search and paid social for medical practices?
Discover what paid traffic and paid social is and how refractive and cataract practices can use it to scale their business.
Why a Marketing Execution Plan is your first step to success
Are you eager to transform your refractive practice marketing? Discover why a Marketing Execution Plan is your first step to success.
