The 2023 recession will be tough for ophthalmologists without a plan. Don’t focus on mere survival. Discover how you can take home more profit in 2023, despite…
Private practice owners should be 'Progressive' by pursuing a combined strategy of marketing more, expanding their asset base, and increasing efficiency. The last thing they want to do is cut labour costs.
As an advertiser for your practice’s services, understand that your advertising aims to generate leads (patients come later) from your traffic. The most effective way to generate leads is to use a lead magnet. This post will cover a lead magnet and the different types of lead magnets. I’ll also share what to think about before you build a lead magnet and the elements of an effective lead magnet.
So where do you begin with building a thriving vision correction practice? Check out these 5 crucial steps to elevate your success as a refractive surgeon in today’s competitive market.
In this post, I’ll answer the question “What is a marketing funnel?” and give you eight steps to create your eye surgery marketing funnel. As I go, I’ll share some examples of these concepts in a successful eye surgery marketing funnel. The funnel is one of the most fundamental tenets in digital marketing - so it’s on the essentials list for any eye surgeon engaged in marketing to understand. Let’s get started!
Growth doesn't always come from more marketing; sometimes, all it takes is asking the right question and providing the permission and encouragement to execute what makes sense.
Double your conversions without spending anymore money on marketing. How? Simply leverage your phone to the maximum. We’ll discuss how you can turn any patient phone call into a booking and not another empty lead - simply through being more strategic.
Try mystery calling your practice. Do they get back to you in 5 minutes or less? Find out why speed-to-lead is so important to your success and why you’re likely not getting back to your leads fast enough. Then, solve it with the advice we give in this post.