About Rod Solar

Rod co-founded LiveseySolar and acts as a Fractional CMO for our clients. He’s on a mission to double the size of 150 cataract and refractive surgery practices. He figures the best way to achieve that is by applying proven frameworks to discover & leverage the hidden growth opportunities in the very best practices. Rod is passionate about digital marketing.

Creating a lead magnet to get eye surgery leads

2022-11-03T00:32:47+00:00Getting Leads|

As an advertiser for your practice’s services, understand that your advertising aims to generate leads (patients come later) from your traffic. The most effective way to generate leads is to use a lead magnet. This post will cover a lead magnet and the different types of lead magnets. I’ll also share what to think about before you build a lead magnet and the elements of an effective lead magnet.

Building your eye surgery marketing funnel

2022-10-28T11:29:43+01:00Marketing Strategy|

In this post, I’ll answer the question “What is a marketing funnel?” and give you eight steps to create your eye surgery marketing funnel. As I go, I’ll share some examples of these concepts in a successful eye surgery marketing funnel. The funnel is one of the most fundamental tenets in digital marketing - so it’s on the essentials list for any eye surgeon engaged in marketing to understand. Let’s get started!

Converting More Callers – Mini-Class

2022-10-05T15:03:19+01:00Video blog post|

Double your conversions without spending anymore money on marketing. How? Simply leverage your phone to the maximum. We’ll discuss how you can turn any patient phone call into a booking and not another empty lead - simply through being more strategic.

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