Is your practice able to offer Ritz-Carlton patient service?
Want better ratings, reviews and more referrals? You may not have a 5-star facility, but you can offer 5-star patient service.
Does your vision correction practice need a Fractional CMO?
A fractional CMO is an answer if you're ready to take your vision correction practice to the next level. But having a role like this in your practice isn’t for everyone. If you genuinely want to scale and are prepared to hand over the marketing reigns to a seasoned marketing leader, then it might be for you.
Why every practice owner should own their domain name and website
Most practice owners are not experts in domain registration, website development or contract law. As a result, they often don't realise that they're signing away their domain name and website ownership when they make their final payment to the website developer.
What does every LASIK patient cost you? (Patient CAC)
If you want to measure how well your LASIK marketing campaigns are doing, start tracking how much it costs to acquire a new patient.
Are eye surgeons at risk of being sued over website accessibility?
US doctors and surgeons have seen a significant uptick of lawsuits against them for not making their websites accessible to people with disabilities. How to improve your website accessibility to reduce your risk of lawsuits.
Your private practice runs like an aeroplane
Your practice is a machine that makes money. It has six parts. It's easy to crash. It's also easy to get right if you build it the right way. A visual metaphor helps you to understand its parts. When you have a picture of a healthy business, you can compare that standard to your own. That metaphor will help you build yours the right way. In this post, discover how your private practice runs like an aeroplane.
Practice owners can’t do it alone
Practice owners should either partner with a full-time Managing Director or get physician CEO education to prepare them to lead. But even physician CEOs need help. Every leader needs to surround themselves with a team of leaders who can help them work ON the business, not just IN the business.
Don’t make your website visitors think!
What is the ONE thing I recommend to web designers creating websites for vision correction practices that’s more important than anything else? Your aim with your website is not to be “creative”. Your purpose is to achieve your goal. For vision correction, your goal should be to convert visitors into leads. Here’s how…
The Top 10 myths of eye surgery marketing
We all know about the many myths and misconceptions surrounding laser eye surgery. But, we shouldn’t be surprised that so many persist. After all, your patients aren’t laser eye surgeons. Similarly, you are likely not a professional marketer. So, it’s only natural that you would have many myths and misconceptions about an unfamiliar subject. So, we thought we’d reflect on the many myths and misconceptions we’ve observed in laser eye surgery marketing. Many of these may be stopping you from winning.
How eye surgery marketers should name cataract surgery options
As cataract surgery evolves, surgeons are calling different options by all sorts of names. Here's my advice on how to best name cataract surgery options in your practice.
