Over the last 20 years, we have held hundreds of personal interviews with leaders of top private healthcare businesses across the Americas, Europe, the Middle East and Asia. During our conversations, surgeons and business owners revealed the most significant challenges they face.
We have consulted and trained hundreds of elective surgery and private medical professionals around the world on how to grow their businesses. We regularly participate in internationally attended practice development symposia and panels where we present topics and field questions about private healthcare marketing and sales, and the marketing aspects of practice management.
Through our experience, testing and practice, we have identified and developed a 5-Step Private Healthcare Marketing System that helps private practice leaders identify and solve their specific business problems.
The 5-Step Private Healthcare Marketing System addresses the specific needs of business leaders in private practice who struggle to adapt traditional marketing and sales approaches to the private healthcare space. Healthcare customers (patients) are a unique breed of customers trying to make buying decisions while in an emotionally fearful state about their medical outcomes.
Patient fear presents many opportunities for clinics to provide high levels of customer service and hand holding. Unfortunately, many private practitioners react differently to patient anxiety.
As a medical or dental professional, you might worry that your patients will misinterpret you. You are anxious about coming across as too pushy. You do not want to be reprimanded or shunned by your peers for being “too commercial”. These are understandable reactions because the consequences of making mistakes in private healthcare can be catastrophic to patients, professionals and the industry as a whole.
Everything you say and do when selling and marketing private healthcare is technically a part of ‘informed consent’, and therefore can be considered a part of the patient’s medical record. This vulnerability – legally and professionally – causes most private healthcare business leaders to pursue ‘safe’, but ineffective, marketing and sales approaches that fail to impact their revenues positively.
In a sea of red tape, confusion, and marketing and sales advice that is often at odds with the private healthcare context, private healthcare leaders need a proven path that guides them to grow their businesses while respecting the constraints of their industry. We have road-tested our 5-Step Healthcare Marketing System in the most prominent hospitals; public National Health Services and upmarket private healthcare clinics around the world. The system works time and time again.
Let us be your indispensable guide to help you navigate around the inherent fear-based landmines in marketing and sales. We provide the tools and confidence to tackle a patient’s fear head-on, in a way that has been proven to reduce legal complaints, help patients feel better served, increase patient loyalty and improve revenues.