You respond to your leads when they enquire with you and leave it at that. You might find follow-up a pain, time-consuming and haphazard. You don’t have time to check every single email that your staff send out on your behalf.
People are busy. They might enquire with you and then move on to other things. Their lack of focus doesn’t mean they’ve lost interest, it just means that life goes on and their attention gets distracted by everyone and everything else.
When your enquiries choose to follow up on their initial interest, who do you think they’ll call? The healthcare business that forgot them after their initial enquiry, or the healthcare business that followed up continuously in the place they check every day: their email inbox? Of course, healthcare email marketing increases the chance of your initial enquiries following through with you when they’re ready to act.