Laura Livesey is the Managing Director of LiveseySolar, a practice development consulting firm with a specialisation in growing healthcare clinics. She has been developing powerful marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.
Strategy and USP Specialist
Her work establishes a strategic and humanising “key message” for each clinic and surgeon, that allows them to compete meaningfully and authentically in their market. She then applies these key messages to digital marketing projects such as websites, online videos, social media platforms, email marketing, newsletters, lead magnets, and other lead generation tools.
Business Growth Expert
Laura helps focus her clients on the areas of their business closest to revenue. Laura has been an entrepreneur, business consultant, professional salesperson, educator on marketing and internet technologies, copywriter, creative director, communications director and was the Marketing Director for TIO Networks (now owned by PayPal), as well as the head lecturer for a government of Canada sponsored entrepreneurial incubator program.
Laura co-authored the book “How to Grow your Practice with Presbyopic Patients“.
Bringing the best of other industries into healthcare
Ms Livesey believes that healthcare, compared to other industries, is less mature in terms of customer experience and marketing. She advocates looking outside of healthcare to bring in best-practice from other industries. She has worked with companies of all sizes around the globe including GlaxoSmithKline, ExxonMobil, T-Mobile, ZEISS, Spire Healthcare, Nuffield Health, Moorfields Private, the NHS, and many other healthcare clinics, hospital groups, pharmaceutical companies and medical device firms.
Personal and Social
She lives in London, UK and you can follow her on Twitter: @lauralivesey. She also offers free training on how to grow a successful healthcare clinic here on our blog at www.liveseysolar.com.