ATTENTION ZEISS CUSTOMERS

Working with ZEISS users to grow SMILE® and PRESBYOND®

Mentored by Prof. Dan Reinstein in London, we were the first in the world to market these advanced vision correction technologies to patients. Today we help grow practices worldwide.
GET THE CONVERSATION STARTED

ATTENTION ZEISS CUSTOMERS

Working with ZEISS users to grow SMILE® and PRESBYOND®

Mentored by Prof. Dan Reinstein in London, we were the first in the world to market these advanced vision correction technologies to patients. Today we help grow practices worldwide.
GET THE CONVERSATION STARTED

Let’s get you on the road towards doubling your practice

We have identified 83 specific growth strategies that can help grow your SMILE or PRESBYOND revenues. So take our FREE “Practice Marketing” quiz so you can figure out the ONE BIG THING you should do first.

You’ll receive a report on your refractive or cataract surgery practice’s growth potential. Compare your score with all the other clinic owners who’ve taken the test.

GET YOUR SCORE

Your peers use our systems to 2X, 4X and even 6X their vision correction revenue in markets worldwide

Discover a more predictable and cost-effective way to double your practice’s vision correction revenue

London independent eye surgeon DOUBLES his practice from one year to the next

With our help, Alex Shortt increased his billings by 103% Year over Year from 2018 to 2019. Read the case study to find out more…

Melbourne vision correction clinic skyrockets sales by 479%

“We’re about to have our best month yet. Most surgeries ever – which is amazing. By July our goal now is to have 5 surgery sessions a month. We are ramping up! I am absolutely thrilled – I never thought I would be here by now. You’ve exceeded my expectations, absolutely” Read the case study to find out more…

UK’s highest volume SMILE provider doubles business by increasing conversion rate by 113%

Optegra UK engages us to increase their telephone and first appointment conversion rates. Our results that have helped them become the leading provider of SMILE in the UK.

Score your practice

Take our FREE “Practice Marketing” quiz. Get your score and benchmark yourself against practices around the world.

Get your score

In a nutshell, we do four things

1. We act as a Fractional CMO

For many clients, we act as a Fractional CMO. What is a Fractional CMO? He or she is an outsourced senior executive who performs the function of a Chief Marketing Officer so that your practice doesn’t have to commit to hiring and compensating a full-time, in-house CMO.

A CMO can be accountable for planning your strategy and aligning the work of all of your marketing consultants and agencies – saving you time and money.

As your representative, they’ll direct your specialised service providers (SEOs, paid traffic managers, designers, writers, translators, video and photographers) from an informed perspective.

2. We market your practice

Yes, we can coach you on marketing strategy, and we also do all that fun implementation stuff like website design, SEO, paid traffic, social media and video marketing.

As a full-service marketing agency, we can do everything from write copy, design ads, develop websites, increase your traffic, to increase your conversions.

3. We train your team

We can train your first contact staff to convert callers into first appointments. We can teach your clinical and office team to convert more first appointments into patients. We also teach customer service to every team member so they can wow your patients at every touchpoint.

We offer three flagship courses and can deliver these live. We also have digital versions of these courses available in multiple languages (English, Spanish, French, and German).

4. And, we can recruit key players

Your people are your greatest asset – it’s not just a cliché.

Your team needs more than clinical staff. We can help you specify the right patient-facing positions and accountabilities – including job descriptions, compensation plans and progression pathways.

Typical roles include receptionists, patient counsellors, and first contact agents.

We can also help you find the right people to fill these positions so your team can deliver on your customer service and marketing strategies.

We wrote the book on “How To Grow Your Practice”

Written by Rod Solar and Laura Livesey, and published by ZEISS, this book helps surgeons get more calls, consultations, patients, revenue and referrals to create the practice they desire.

We wrote the book on “How To Grow Your Practice”

Written by Rod Solar and Laura Livesey, and published by ZEISS, this book helps surgeons get more calls, consultations, patients, revenue and referrals to create the practice they desire.

In a nutshell, we do four things

1. We direct your marketing strategy

For many clients, we act as a Fractional CMO. What is a Fractional CMO? He or she is an outsourced senior executive who performs the function of a Chief Marketing Officer so that your practice doesn’t have to commit to hiring and compensating a full-time, in-house CMO.

A CMO can be accountable for planning your strategy and aligning the work of all of your marketing consultants and agencies – saving you time and money.

As your representative, they’ll direct your specialised service providers (SEOs, paid traffic managers, designers, writers, translators, video and photographers) from an informed perspective.

2. We market your practice

Yes, we can coach you on marketing strategy, and we also do all that fun implementation stuff like website design, SEO, paid traffic, social media and video marketing.

As a full-service marketing agency, we can do everything from write copy, design ads, develop websites, increase your traffic, to increase your conversions.

3. We train your team

We can train your first contact staff to convert callers into first appointments. We can teach your clinical and office team to convert more first appointments into patients. We also teach customer service to every team member so they can wow your patients at every touchpoint.

We offer three flagship courses and can deliver these live. We also have digital versions of these courses available in multiple languages (English, Spanish, French, and German).

4. And, we recruit key players

Your people are your greatest asset – it’s not just a cliché.

Your team needs more than clinical staff. We can help you specify the right patient-facing positions and accountabilities – including job descriptions, compensation plans and progression pathways.

Typical roles include receptionists, patient counsellors, and first contact agents.

We can also help you find the right people to fill these positions so your team can deliver on your customer service and marketing strategies.

LiveseySolar has helped ZEISS users grow their practices for over 20 years

We’ve advised ZEISS customers and presented at ESCRS & ZEISS User Meetings in
Australia, Belgium, Canada, China, Denmark, France, Portugal, Spain, The Netherlands, the UK, and the US.

We grow practices using ZEISS technology around the globe

Why this matters

You might be wondering – how can this small agency in London help me where I am? Well, we’ve proven we can help clients double their practice revenues around the world. In today’s global marketspace, what matters most is why, what and how you do what you do, not where you do it from. 

Join this winner’s circle of ZEISS customers successfully marketing SMILE and PRESBYOND

These brands are not only leaders in vision correction technology, but also leaders in their markets

Customers offering ZEISS SMILE & Presbyond

Customers offering ZEISS SMILE & Presbyond

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What do our customers say about working with us?

“Very, very professional”, “Experts”, “Thorough”, “Absolutely brilliant”, “Very impressed”, “Fantastic”, “An amazing result”, “Absolutely fabulous”. These are just a few of the phrases our clients use to describe us…

Find out what’s possible for your practice with an informal compatibility chat

The best way to answer that nagging question about practice growth/marketing/patient volume in the back of your mind is to book a free 15-minute compatibility call. Get some options and go away with a clear idea of what’s possible.

Book compatibility call

Meet our Founders

We’re passionate about helping leaders of high-quality, growth-minded practice owners double their practice revenue

Rod Solar

Founder & Fractional CMO

Rod co-founded LiveseySolar and acts as a Fractional CMO for our customers. He’s on a mission to help transform the lives of 10,000 people with vision correction surgery by 2024. To achieve that, he inspires his customers to make confident decisions that will help 50,000 people take the first step towards vision correction.

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LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.

— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO

Laura Livesey

Founder & CEO

Laura Livesey is the co-founder & CEO of LiveseySolar. She has developed powerful refractive surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.

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Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.

— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK