
Let’s get you on the road towards doubling your practice
We have identified 83 specific growth strategies that can help grow your SMILE or PRESBYOND revenues. So take our FREE “Practice Marketing” quiz so you can figure out the ONE BIG THING you should do first.
You’ll receive a report on your refractive or cataract surgery practice’s growth potential. Compare your score with all the other clinic owners who’ve taken the test.
Your peers use our systems to 2X, 4X and even 6X their vision correction revenue in markets worldwide
In a nutshell, we do four things
1. We act as a Fractional CMO
For many clients, we act as a Fractional CMO. What is a Fractional CMO? He or she is an outsourced senior executive who performs the function of a Chief Marketing Officer so that your practice doesn’t have to commit to hiring and compensating a full-time, in-house CMO.
A CMO can be accountable for planning your strategy and aligning the work of all of your marketing consultants and agencies – saving you time and money.
As your representative, they’ll direct your specialised service providers (SEOs, paid traffic managers, designers, writers, translators, video and photographers) from an informed perspective.


2. We market your practice
Yes, we can coach you on marketing strategy, and we also do all that fun implementation stuff like website design, SEO, paid traffic, social media and video marketing.
As a full-service marketing agency, we can do everything from write copy, design ads, develop websites, increase your traffic, to increase your conversions.
3. We train your team
We can train your first contact staff to convert callers into first appointments. We can teach your clinical and office team to convert more first appointments into patients. We also teach customer service to every team member so they can wow your patients at every touchpoint.
We offer three flagship courses and can deliver these live. We also have digital versions of these courses available in multiple languages (English, Spanish, French, and German).

4. And, we can recruit key players
Your people are your greatest asset – it’s not just a cliché.
Your team needs more than clinical staff. We can help you specify the right patient-facing positions and accountabilities – including job descriptions, compensation plans and progression pathways.
Typical roles include receptionists, patient counsellors, and first contact agents.
We can also help you find the right people to fill these positions so your team can deliver on your customer service and marketing strategies.
We wrote the book on “How To Grow Your Practice”
Written by Rod Solar and Laura Livesey, and published by ZEISS, this book helps surgeons get more calls, consultations, patients, revenue and referrals to create the practice they desire.
We wrote the book on “How To Grow Your Practice”
Written by Rod Solar and Laura Livesey, and published by ZEISS, this book helps surgeons get more calls, consultations, patients, revenue and referrals to create the practice they desire.
In a nutshell, we do four things
1. We direct your marketing strategy
For many clients, we act as a Fractional CMO. What is a Fractional CMO? He or she is an outsourced senior executive who performs the function of a Chief Marketing Officer so that your practice doesn’t have to commit to hiring and compensating a full-time, in-house CMO.
A CMO can be accountable for planning your strategy and aligning the work of all of your marketing consultants and agencies – saving you time and money.
As your representative, they’ll direct your specialised service providers (SEOs, paid traffic managers, designers, writers, translators, video and photographers) from an informed perspective.
2. We market your practice
Yes, we can coach you on marketing strategy, and we also do all that fun implementation stuff like website design, SEO, paid traffic, social media and video marketing.
As a full-service marketing agency, we can do everything from write copy, design ads, develop websites, increase your traffic, to increase your conversions.
3. We train your team
We can train your first contact staff to convert callers into first appointments. We can teach your clinical and office team to convert more first appointments into patients. We also teach customer service to every team member so they can wow your patients at every touchpoint.
We offer three flagship courses and can deliver these live. We also have digital versions of these courses available in multiple languages (English, Spanish, French, and German).
4. And, we recruit key players
Your people are your greatest asset – it’s not just a cliché.
Your team needs more than clinical staff. We can help you specify the right patient-facing positions and accountabilities – including job descriptions, compensation plans and progression pathways.
Typical roles include receptionists, patient counsellors, and first contact agents.
We can also help you find the right people to fill these positions so your team can deliver on your customer service and marketing strategies.
LiveseySolar has helped ZEISS users grow their practices for over 20 years
Australia, Belgium, Canada, China, Denmark, France, Portugal, Spain, The Netherlands, the UK, and the US.
We grow practices using ZEISS technology around the globe
Why this matters
You might be wondering – how can this small agency in London help me where I am? Well, we’ve proven we can help clients double their practice revenues around the world. In today’s global marketspace, what matters most is why, what and how you do what you do, not where you do it from.

Join this winner’s circle of ZEISS customers successfully marketing SMILE and PRESBYOND
Find out what’s possible for your practice with an informal compatibility chat
The best way to answer that nagging question about practice growth/marketing/patient volume in the back of your mind is to book a free 15-minute compatibility call. Get some options and go away with a clear idea of what’s possible.
Meet our Co-Founders

Rod Solar
Founder & Scalable Business Advisor
For over 20 years, I’ve helped ophthalmology entrepreneurs scale their private practices. I specialise in doubling revenue within three years by offering a proven framework, hands-on experience, and a team of experts who implement what works. We take the guesswork out of growth and scale, so you can focus on delivering exceptional patient care while maximising the value of your business.
LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.
— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO

Laura Livesey
Founder & CEO
I’m the co-founder & CEO of LiveseySolar. I’ve developed powerful eye surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.
Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.
— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK