“It’s a particular set of talent skills. So they’ve been absolutely brilliant in helping me move my practice to the next level. When I had looked into marketing companies to work with, I was aware of LiveseySolar’s reputation. And that’s probably the first thing; they really do have a reputation amongst colleagues of mine where they’ve helped them grow their businesses.
“They’ve educated me about marketing in this space, and that’s been hugely beneficial.
“I did consider looking at general marketing companies, but what you soon find is that they have absolutely no grasp of the differences between different types of laser eye surgery.
“How can I market the fact that I can provide a specific set of exceptional skills when I know that the person designing the marketing doesn’t have the knowledge or skills to get that point?
“When Rod and Laura presented me with the marketing plan, that’s when I realised that I’d definitely made the right decision and that this was going to be absolutely the right thing to do.
“It all came together when I saw the marketing plan, and from then on, I mean I completely invested with both my confidence and financially. I fully believe in the approach and the plan that Rod and Laura put in place for me.
In late 2019, Alex joined Optegra’s executive board and thus put his personal marketing efforts on a maintenance plan. He’s now delighted doing as much surgery as his time allows while blending clinical work with leadership responsibilities for both Optegra’s London and Guildford hospitals.