Anton was bullish from the outset: “So, the aim is to have a focused, well organized and directed marketing campaign. And to have our brand recognized as a leader in laser surgery, here in Melbourne. And we want to have a successful business. So the main aim is to have brand recognition and respect in the market and ultimately to be the leader of laser surgery in Melbourne. There’s a massive gap in the market and there’s no reason why we shouldn’t be able to take that gap.”

The team at Eye Laser Specialists is experienced and keen to put a tremendous amount of effort into launching this brand. They’re open to doing things differently and take advice well. I find them a collaborative partner to work with and look forward to establishing the clinic as a dominant force in Australia’s second-biggest city.

— Rod Solar, Founder & Fractional CMO, LiveseySolar

It’s tough to start a new business – especially in a market with existing incumbents. When I first met Anton I knew he would make a good client because he realised the difference between having a lot of random marketing tactics vs. having a coordinated marketing strategy. He was tired of all the “wishy washy marketing crap” that he’d been experiencing, and I knew that our team was more than up for the challenge of structuring and aligning his marketing, so that he could start to enjoy some traction from his efforts. 

— Laura Livesey, Founder & CEO, LiveseySolar

Anton was looking for a specialist: “So we had explored multiple marketing agencies in helping us develop our brand for our laser specialists. The problem we had was that very few marketing agencies understood marketing AND understood laser surgery. So it’s great to find a company that does both. Somebody who understands the market, which is a really specific market and obviously, are experts at marketing itself. So that was our motivation for choosing LiveseySolar.”

Our marketing execution plan laid out an ambitious plan to dominate the market, including:

• website redesign
• video production
• a self-test
• search engine optimisation
• paid traffic campaign management
• internal marketing, including training
• Hattie CRM

So our experience of LiveseySolar so far has been a really good one. So they’ve come up with great marketing plans and the communication’s been fantastic. The feedback’s been really good and really innovative, which has been fantastic for the project so far. LiveseySolar really understood our problem and really understood where we are in the market. And it’s wonderful to get an agency that engages on our level and understands our predicament and our market, which is ever-changing and evolving, especially during the COVID crisis, which has once again, affected us here in Melbourne.”

In April of 2021, Anton said:

“We’re about to have our best month yet. Most surgeries ever – which is amazing. By July our goal now is to have 5 surgery sessions a month. We are ramping up! I am absolutely thrilled – I never thought I would be here by now. You’ve exceeded my expectations, absolutely.”

LiveseySolar has acted as Eye Laser Specialist’s fractional CMO and digital marketing agency since March 2020. We’ve set big goals to round out 2021 and look forward to reaching even greater heights in 2022.