“We had the daunting task of setting up a new refractive practice. So, we went through a process of both investigating advisors and doing this ourselves. We had non-industry people involved in trying to set up a website, our social media marketing and setting up the whole patient journey.”
– Dr Matt Russell, VSON

Matt didn’t feel that his marketing assets represented the calibre of service he wanted to deliver, so he reached out to LiveseySolar to see if we could help.

After completing our marketing execution plan, we have initiated:

• a new website
• over 100 videos
• a self-test
• a pricing guide
• a Vision Correction guide
• search engine optimisation
• paid traffic campaign management
• social media marketing
• ongoing strategic marketing consulting
• influencer marketing
• internal marketing, including training and collateral
• Hattie CRM

I’ve rarely met a surgeon as ambitious and savvy as Matt Russell. They run a quality operation and have a tremendous amount of experience between them. He and his right-hand woman Narelle Murphy are genuine pros and their brand has enormous potential in a crowded market. Matt and Narelle both contribute to our marketing plans, and make them better by executing on their part of the process. I’m looking to a long-term relationship that I’m confident will see massive upsides in the future.”

— Rod Solar, Founder & Fractional CMO, LiveseySolar

From the first meeting with Matt, I was impressed by his dedication to providing an emotionally satisfying experience for his patients. He understood that he could address a lag in the market, by bringing in a world-class level of customer service, quality and attention to detail.  Both Matt and Narelle are fun to work with and consistently bring energy to our weekly meetings where we move their practice forwards together, week by week. 

— Laura Livesey, Founder & CEO, LiveseySolar

“After extensive research we found LiveseySolar – who was absolutely fantastic. They completely transformed the way we were approaching this. We benefited from their seasoned professionalism. They are a very skilled team that has the right industry-specific expertise.”
– Dr Matt Russell, VSON

First, as we do with all of our clients, we conducted a Marketing Execution Plan. A plan like this involves:

• understanding the features, advantages, motives and benefits of the specific treatments VSON offers
• designing patient avatars canvases (personas) that we would target, including their before states, after states and demographics
• analysed the competition to determine their strengths and weaknesses, and advising VSON on competitive pricing
• crafting a patient avatar journey to define what we’d aim to get avatars to do from the awareness to the referral (promotion) stages
• identified a list of priority marketing tactics that would help us generate awareness and engagement

Matt wanted to open by September 2019. In August, Matt decided to leave his current ask us to build his website we built VSON’s website based on designs created by branding and website design companies.

“Well it’s extremely pleasing and we feel quite fortunate and even lucky that we connected with LiveseySolar! And now, we’ve gone from having a dream of having a practice to actually having a practice up and running…”
– Dr Matt Russell, VSON

“With patients making inquiries, looking for procedures, and leaving our practice after having had a very good experience with outcomes and also their interaction with the clinic and our brand. So how does that feel? Well, it’s extremely pleasing and we feel quite fortunate and even lucky that we connected with LiveseySolar. We don’t feel like we’re standing in the dark about the moves we’re making at the moment. We’re making really considered moves. They’re positively impacting how the practice is running and how it’s performing.”

LiveseySolar has acted as VSON’s fractional CMO and digital marketing agency since July 2019. We couldn’t be happier with the relationship, and now we’re marketing Matt Russell’s sister cataract surgery clinic, OKKO.