Director of Practice Development
Rod Solar’s clients have included Optegra, EuroEyes, ZEISS, Moorfields, London Vision Clinic, Thiele, and many other high-quality, private ophthalmology clinics in the Americas, Europe, the Middle East and Asia.
Key Opinion Leader
Rod Solar wrote and delivered the Business Development, Clinical Governance and Medicolegal Issues module for the University of Ulster’s Postgraduate Diploma in Cataract and Refractive Surgery (Theory) – PgDip. He also provided advice on the UK Royal College of Ophthalmologist’s Refractive Surgery Advertising and Marketing Standards.
Rod Solar has created hugely successful and highly engaging training systems for over 25 years. His advice routinely generates 6-figure incremental increases in income for his clients by teaching them how to systematically improve customer service while increasing sales at the same time. His training offers an elegant (and fun) step-by-step conversational approach which benefits surgeons, practice managers, hospital staff, and non-medical staff working in private healthcare settings.
Rod Solar is a regular presenter at the Annual Congress of the ESCRS (European Society of Cataract and Refractive Surgeons) Practice Development Programme and has conducted three Marketing MasterClasses. He also delivers courses and presents talks for industry (medical device companies) leaders like Carl Zeiss Meditec and Straumann.