Rod Solar

Director of Practice Development

Rod Solar’s clients have included Optegra, EuroEyes, ZEISS, Moorfields, London Vision Clinic, Thiele, and many other high-quality, private ophthalmology clinics in the Americas, Europe, the Middle East and Asia.

Key Opinion Leader

Rod Solar wrote and delivered the Business Development, Clinical Governance and Medicolegal Issues module for the University of Ulster’s Postgraduate Diploma in Cataract and Refractive Surgery (Theory) – PgDip. He also provided advice on the UK Royal College of Ophthalmologist’s Refractive Surgery Advertising and Marketing Standards.


Rod Solar has created hugely successful and highly engaging training systems for over 25 years. His advice routinely generates 6-figure incremental increases in income for his clients by teaching them how to systematically improve customer service while increasing sales at the same time. His training offers an elegant (and fun) step-by-step conversational approach which benefits surgeons, practice managers, hospital staff, and non-medical staff working in private healthcare settings.


Rod Solar is a regular presenter at the Annual Congress of the ESCRS (European Society of Cataract and Refractive Surgeons) Practice Development Programme and has conducted three Marketing MasterClasses. He also delivers courses and presents talks for industry (medical device companies) leaders like Carl Zeiss Meditec and Straumann.

Rod Solar’s Digital Marketer Certifications

Rod Solar aims to help you build the practice and life you want

Columnist and Blogger

Rod Solar has regularly published articles about refractive surgery marketing in The Ophthalmologist, Optician, Millennial Eye, European Ophthalmology News, Cataract & Refractive Surgery Today, Eurotimes and Independent Practitioner Today. Rod writes weekly blog posts for LiveseySolar Best Practice Blog.


Rod Solar co-authored the book How to Grow your Practice with Presbyopic Patients published in 2018.

Education and Experience

Rod Solar has a degree in Psychology and Human Performance from the University of British Columbia. He also holds an NLP Business Diploma, is certified in Marketing Automation and holds several Digital Marketer Certifications (see above badges). Rod has been a professional salesperson (B2B and B2C), management consultant, college lecturer, and executive coach.

Personal and Social

Rod Solar lives in London, UK. You can follow him on Twitter: @rodsolar

You might have seen our practice development articles published in…

Clients From Across The UK

Clients Worldwide

LiveseySolar’s help has been invaluable to our Laser Clinic. They have been there to support us in every way and yet have taught us something beyond price; independence.
Dianna Simms, The Angel Laser Clinic
My patient’s husband said to me “Who taught you to sell?” I think I looked a bit guilty because he quickly followed up with “It’s not a criticism! You gained our confidence, showed that you were listening, you appeared to be frank and closed really nicely.”
James Ball, FRCS (Ed), FRCOphth, Optegra
Liveseysolar Practice Builders helped me out with my website and I would recommend them to anyone who wants to listen. They did a great job and the nice thing is… they think like surgeons: structured, practical and results-oriented.
Hugo Van Cleynenbreugel, Leading Eye Surgery
Ms Livesey and Mr Solar have to be two of the best marketing practitioners I have ever had the pleasure to work with.
Hugo Sutton, IRIS Ophthalmology
Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.
Prof. Dan Reinstein, MD MA FRSC DABO, London Vision Clinic
LiveseySolar is the ‘maestro’ of selling surgery to patients.
David Allamby, FRCS (Ed), FRCOphth, Focus Laser Vision Clinics
I would recommend LiveseySolar to anyone trying to develop a private medical practice – and I have done. Their help has been invaluable in developing our service – everything from naming and branding the clinic, writing the copy for the website and brochures, creating a marketing strategy, putting structures in place to begin our internal marketing and helping to generate word of mouth referrals.
James Ball, FRCS (Ed), FRCOphth, Custom Vision Clinics and St. James’s Laser Vision
I value the expertise that comes from LiveseySolar specialising in a specific market. I always felt their advice was good and grounded in reality. They provide good value for money compared with other consultancies I have worked with. I never felt they were feeding me marketing bull***t but that they were giving me straight advice, from a hard-headed business perspective.
Alan Walker, Leeds Teaching Hospitals NHS Trust
I would recommend anyone in a customer-oriented business to speak to Rod and Laura. They are so approachable; nothing is too much trouble and they are very professional in every way. They are always flexible, know how to market our company and have innovative ideas.
Laura Weber, Docklands Chiropractic Clinic
Detailed, laser focused, and committed to the project and the organisation.
Libby Brown, BC Cancer Agency
The work that LiveseySolar have carried out for us has not only met our expectations but has also far exceeded them. It felt that LiveseySolar completely understood our objectives for the site; meaning that I was never worried about having to “manage the process” and was free to devote most of my attention to other pressing areas of the business.
Richard Reid, Pinnacle Therapy
Livesey Solar have gone above and beyond what I expected and I have absolutely no hesitation in recommending them. Friendly, personal and professional and leaders in the field of medical practice marketing. Thank you Rod and Laura and the rest of the Livesey Solar team.
Jaheed Khan, Jaheed Khan