Provide context if you want sales training to actually stick

It's a common concern: you invest in training, spend time and energy working with the trainer to set it up, devote valuable time to send employees to the training event... and nothing changes. When they return, it's business as usual, and the training seems to have no impact whatsoever. What went wrong?In this post, Laura Livesey helps us understand how to make training stick, so that you can get the return on investment you are seeking.