Healthcare consultation skills: Triggering your prospects latent desires

2021-08-11T10:48:32+01:00Closing First Appointments|

Advertisers do this all the time, for example: have you ever found yourself driving down the road, perfectly content, until the moment you see the picture of a double-cheeseburger and chips on a billboard you just passed. All of a sudden, you realise that you haven't had anything to eat for hours, and start feeling the hunger in your stomach. Like Pavlov's dog, you may even notice that you begin to salivate a little, because you've been conditioned to respond to visual stimuli that foreshadows a savoury meal. Here's how to do the same thing during your healthcare consultations...

Consultation skills training: Dealing with tough customers in healthcare consultations

2021-08-11T10:48:32+01:00Closing First Appointments|

Sometimes you can do everything right, but still find yourself in front of a customer that either blocks you, or resists your attempts at understanding their needs. When this happens, you can either think on your feet, or have a plan of options that you can use when you're dealing with a tough customer. In this post, we share our four methods to deal with the tough customer in the sales presentation.

Healthcare consultation skills: Uncovering your prospects objections before it is too late

2021-10-15T14:02:42+01:00Closing First Appointments|

The time to uncover objections is not after we make a proposal and ask for the sale. At this point, the prospect must justify their objection with evidence (which are often holes in your proposal), and you spend the remainder of your selling time justifying your price. Instead, I suggest you uncover objections early in the consultation, before it's too late.

Healthcare consultation skills: The 4 whys required to make a sale

2021-10-15T14:02:42+01:00Closing First Appointments|

What are the four conditions that always must be satisfied to make a sale? Some people call these conditions the 4 whys. Low investment or straight re-buy products and services (like a bottle of water on a hot day or going for an annual dental exam) require only a perfunctory approach to answering these conditions. High-investment products and services (such as elective health care) may require a considerably more thorough approach to answering the four whys. This an illuminating part of our consultation skills and teamwork training course so pay close attention to what is revealed here, because it can really help you understand what your patients are thinking during a medical consultation.

Healthcare consultation: asking questions in healthcare consultations

2021-10-15T14:02:42+01:00Closing First Appointments|

We're just getting started into our discussion of the discovery - the part of the consultation where you ask your prospect the right questions to elicit their motives, concerns, criteria and timing. So far, we've covered why listening is so important, the 4 goals of the discovery, and what must be present so that sale can happen. If you missed these posts, I'd recommend reading the earlier posts to understand why we need to employ the subject of today's post: Asking deeper and deeper questions.

Go to Top