Healthcare consultation skills: Linking our prospects’ life priorities with our products’ benefits

While we’re on the subject of information confirmation that follows the discovery in the healthcare consultation, here’s another variation of a powerful confirmation statement that links the prospect’s life priorities to the product that you’re offering. This example is from the field of eye surgery, but you could simply exchange the specifics with the needs and benefits behind your speciality:

Me: “John, how important is good vision without glasses to you?”

John: “Very important.”

Me: “Ok, very important means a few things to different people. Do you mind if I ask you where good vision without glasses is on a scale of 1 to 10?”

John: “Oh, I’d say about an 8.”

Me: “Great. Now obviously John, good vision without glasses is important in your life, but there are other things of greater value to you. Do you mind me asking what they might be? What’s the greatest priority in your life?”

John: “That would be my family. Career, health, and golf”

Me: “So John, let me see if I have this right. You live in Southampton, where you are an accountant. You really enjoy golf, and you go to the gym at least three times a week. Good vision without glasses is important to you because it gives you the ability to do your job with less inconvenience and frustration, and family is the most important thing to you. But you’re also very committed to your career, health, and definitely enjoy the game of golf.

One of the challenges you’ve been having, however, is that your glasses are always getting in the way and making you feel irritated and exhausted during your day at work, so when you get home, you’re really not in the mood for spending much quality time with the kids.

So if I could show you how to enjoy the kind of lifestyle that would give you the opportunity to be free of glasses for most of your day, so that you’re not as tired in the evenings, enable you to get more enjoyment from your golf game, bettering your career, and supplying you with more energy to enjoy family time, since that’s so important to you, would that be something you’d take a serious look at?”

Again, we’re simply showing our prospects that our product can help them to fulfill their deepest desires that make up human life.

In our medical consultation workshops we help you learn that art of the information confirmation so you too can deliver powerful confirmation statements that nearly close the sale before you’ve even begun closing.

Get your Practice Marketing Score

Take our FREE “Practice Marketing” quiz. Get your score and benchmark yourself to practices around the world.

GET YOUR SCORE

Find articles on:

What our clients say…

“In a matter of weeks, we already saw results with LiveseySolar. Far before we were even finished with our project.”

Erik Chotiner, MD, FACS, Ophthalmologist

“The whole group has been very, very professional. We’re quite early in the stages, but we can see the benefits.”

Dr Nick Mantell , MBChB FRANZCO

“They’re very professional. They know what they’re doing, but they also put us at ease. This helped us to cut through what’s needed to get what we want.”

Mr Praveen Patel, MA (Cantab), MB BChir (Cantab), FRCOphth, MD (Res)

“It’s wonderful to work with an agency that engages on our level and understands our market.”

Dr Anton Van Heerden, MBChB; FRANZCO, Ophthalmologist

Get your Practice Marketing Score

Take our FREE “Practice Marketing” quiz. Get your score and benchmark yourself to practices around the world.

Get your score

Related Posts

Meet our Founders

We’re passionate about helping leaders of high-quality, growth-minded practice owners double their revenue

Rod Solar

Founder & Fractional CMO

Rod co-founded LiveseySolar and acts as a Fractional CMO for our customers. He’s on a mission to help transform the lives of 10,000 people with vision correction surgery by 2024. To achieve that, he inspires his customers to make confident decisions that will help 50,000 people take the first step towards vision correction.

Read more

LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.

— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO

Laura Livesey

Founder & CEO

Laura Livesey is the co-founder & CEO of LiveseySolar. She has developed powerful refractive surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.

Read more

Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.

— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK