How not to waste money on marketing
Learn the best way to avoid wasting money on marketing and see lucrative results in your first year.
What are you really selling?
You might be sending out the wrong signals to your patients. Here’s a clue: it’s all about YOU them, not them. If you can correctly master heroic messaging into your ophthalmology brand, then you'll likely increase number of surgeries you perform. Because it’s that simple. What does this mean exactly? And who’s the hero? Read on here to find out more.
How to manage competition
Cut through the noise in a crowded market. In this post, Rod and Laura give you the tools to perfect your customer avatar and craft your patient's journey from point A to point B.
How to create effective video content for digital marketing
Founder and Fractional CMO Rod Solar, explains how we can help to innovate an effective video content strategy for you and to accelerate your laser eye practice through these simple steps.
Five essential steps to grow a profitable healthcare practice
Here’s a marketing system where referrals drive happy customers back to the top of the sales pipeline. As a bonus, you’ll reduce your overall marketing costs.
Three ways practices can change the game
3 fundamental insights will help you become the most attractive option in your market. In this podcast, Rod Solar and Laura Livesey share three surprising ways to position at your offer, competition, and yourself.
How to run world-class first appointments
In this audio podcast about how to run world-class consultations, Rod Solar plays the part of the clinic team with Laura Livesey playing the part of the patient. They run through a demonstration of what a world-class first appointment should look and sound like to increase the likelihood of converting appointments into patients.
3 steps eye surgeons must take to choose the best marketing partner
What are the three steps you need to take to find a suitable marketing partner? I think the first step is you need to figure out if that partner shares your values by subscribing to their free content. Then you should get some kind of assessment from them. Finally, have a chat to see if you are compatible.
Eye surgeons, clinics and hospitals: Why choose LiveseySolar?
The clients that get the best results with us are those that share our values. In this post, we articulate our five values and demonstrate how embodying these enables both us and our customers to be more successful in their endeavours.
Apply the secrets of successful dating to LASIK marketing
The Customer Value Journey delivers what every practice needs… a predictable flow of patients from scratch. Why? Because it follows the established stages of intimacy that all humans observe. We’ll share it with you by applying the secrets of successful dating to LASIK marketing!
