Will Millennials save laser eye surgery?

Laser eye surgery, while delivering outstanding outcomes, has been limping along as a product for a decade since the great recession of 2007. Optimistic refractive surgeons await the maturing of the Millennials, the children of the parents who once took up laser eye surgery in droves. Is this wise? This healthcare marketing post argues why the Millennial market may not purchase laser eye surgery as their parents once did, and provides advice on what to do instead of tie your practice success solely to this target market.

By |2018-01-24T17:02:32+00:00June 30th, 2017|Categories: Customer Service and Sales Observations, Step 1: Getting more leads|Tags: , , , , , , |Comments Off on Will Millennials save laser eye surgery?

ZEISS invites Rod Solar to speak about marketing PRESBYOND at ERLS 2017

Carl Zeiss Meditec AG, the ZEISS medical technology company, invited Rod Solar to speak at the European Refractive Laser Symposium in Paris on May 21st. Rod will be delivering a lecture entitled "5 ways to grow your laser eye surgery business" in which he'll be sharing how to build up the PRESBYOND side of a refractive surgery clinic. Practice marketing examples will be related to harnessing the large opportunity that the presbyopic market represents.

By |2018-06-04T21:57:12+01:00May 2nd, 2017|Categories: ERLS, News|Tags: , , |Comments Off on ZEISS invites Rod Solar to speak about marketing PRESBYOND at ERLS 2017