All posts relating to announcements from LiveseySolar (includes articles written for other publications, new client and partnership agreements)

How to best use third-party patient stories to help patients overcome the fear of surgery

As the race to the bottom has proven, price-cutting is not the route to jump-starting eye surgery volumes. For the majority who could benefit from laser eye surgery, even the lowest-price inducements of £399/eye are insufficient. No, the price objection is a superficial smokescreen that often masks a deeper objection - fear. Overcoming the fear objection, therefore, is one of the most important jobs for anyone offering laser refractive surgery. In this post, I write how using the hero's journey in patient stories can help people overcome their fear of surgery.

My laser eye surgery journey – Or, how I overcame my fear of laser eye surgery

In November of 2018, I had laser eye surgery. In doing so, my relationship with the medical procedure I’ve marketed for almost 20 years changed forever. I became my customers’ patient, and it transformed my understanding of their patient’s psychological journey and what they most fear and desire.

2019-03-29T19:35:26+00:00By |Categories: Customer Service and Sales Observations, Marketing Feature, News|Comments Off on My laser eye surgery journey – Or, how I overcame my fear of laser eye surgery

ESCRS 2018 marketing masterclass: Learn how to market to patients at every stage of their journey

We can't wait to see you in Vienna, Austria on Sunday September 23rd when we give a Marketing Masterclass at ESCRS 2018. Learn how to market to patients at every stage of their journey, from information seeking through to surgical booking. You can stay for the whole day, or catch one of our 12 modules on everything from creating awareness, targetting the right people, pricing effectively, choosing your marketing tactics, engaging people correctly at their consultations, to stimulating more referrals. Even if you can't stay the whole day, come by and catch a module - read the full overview of our ESCRS marketing workshops here....

2018-08-30T10:46:23+00:00By |Categories: ESCRS, News|Tags: , |Comments Off on ESCRS 2018 marketing masterclass: Learn how to market to patients at every stage of their journey

How to cure blindness for £20

Join us in helping cure at least 100 people of needless blindness this August. We are attempting the Three Peak Challenge on August 4th to 5th. We need your help. We'll be climbing 3 peaks, for an ascent of 10,000 ft over a distance of 37km in 24 hours to raise funds for the Himalayan Cataract Project.We ask you to click the button at the bottom of this post to contribute whatever you can. For every £20 you donate, you will cure one person of blindness. 18 million people in the developing world have needless blindness and become a burden on their families. Your £20 allows them not only to see again but to become a contributing member of their community once more. The financial impact you create is 10X more than what you donate.Thank you for helping people to regain their sight. We appreciate your support in helping 100 people to start living again.

2018-07-10T12:18:42+00:00By |Categories: Fundraising, News|Comments Off on How to cure blindness for £20

How to quadruple the size of the laser eye surgery market

Learn how laser refractive surgeons who capitalise on the presbyopic market opportunity could access a market that is four times the current market for traditional laser eye surgery…we recently presented this at a conference to 150 eye surgeons and you can get our video on the presbyopic market opportunity...

2018-06-20T19:32:16+00:00By |Categories: ERLS, News, Step 0: Firm foundations, Step 1: Getting more leads|Comments Off on How to quadruple the size of the laser eye surgery market

Bringing a passion for practice development to ERLS 2018 in Amsterdam

It is a rare treat to be given the opportunity to share what one loves to do with allied professionals who serve the same customers. We experienced this opportunity with the European launch of our book entitled "How to Grow Your Practice with Presbyopic Patients" in Amsterdam last month for the ZEISS ERLS 2018. We were able to bring our passion for practice development to ZEISS staff and customers and enjoyed launching our practice development recipe book - this time in the European market after the successful launch in Asia earlier this year...

2018-06-06T12:09:43+00:00By |Categories: ERLS, News|Tags: , |Comments Off on Bringing a passion for practice development to ERLS 2018 in Amsterdam

LiveseySolar gives exclusive Practice Development workshop at the ZEISS ERLS in Amsterdam

The 2018 European Refractive Laser Surgery Symposium is upon us and this year we're visiting sunny Amsterdam! As the exclusive practice development consultants invited by ZEISS for the second year running, we'll be training ZEISS staff on how to help their customers (refractive surgery clinics) grow their clinics. Like last year, we will also speak in the main symposium on '5 smart strategies to grow your practice with presbyopic patients'. We look forward to seeing you if you're in Amsterdam - come say hello!

2018-06-04T21:57:12+00:00By |Categories: ERLS, News|Comments Off on LiveseySolar gives exclusive Practice Development workshop at the ZEISS ERLS in Amsterdam

LiveseySolar gives Asia-Pacific practice growth training to ZEISS team and surgeons for the presbyopic laser vision correction market

We're back from China and buzzing with news about new practice development opportunities as well as the launch of our new book on practice growth! You might know that LiveseySolar has been working with ZEISS to develop surgeon-focussed practice marketing solutions for the presbyopic market. After working with clinics and patients choosing presbyopic treatment solutions since 2005, we've gained insights and experience that have propelled the growth of many surgeons and eye clinics. That's why we consider the presbyopic market the next big opportunity in the laser eye surgery market and advise ophthalmologists to consider Refractive Surgery Marketing to this market segment. Here's an update about the trainings we gave to surgeons in the Asia Pacific Region, details about our new book and some insights into the incredible potential of the presbyopic market...

2018-05-11T14:55:16+00:00By |Categories: News|Comments Off on LiveseySolar gives Asia-Pacific practice growth training to ZEISS team and surgeons for the presbyopic laser vision correction market