Will Millennials save laser eye surgery?
We had a spirited discussion at the “Meet the Experts” panel discussion on Marketing at the European Refractive Laser Surgery Conference in Paris last month. The presenters mainly focused on promoting ReLEx SMILE and how Millennials are the primary target market. The mood was buoyantly optimistic. The panellists agreed that, if only marketed to correctly, Millennials will adopt ReLEx SMILE just like their parents (the Baby Boomers) flocked to LASIK in the late 1990s an