Marketing Strategy

Get ready to grow. In this blog category, we share pro marketing strategy tips and tricks to get your practice thriving.

It’s no secret that running and growing private practice isn’t easy. Without a sound marketing strategy, it’s even harder. While providing high-quality medical care can be extremely satisfying, the road to building a thriving practice isn’t smooth or paved with chocolate and champagne (well, for most of us mere mortals!). Whether you’re just starting out in private practice or run a multi-location chain, we’ve got a healthcare marketing system that literally transforms high-quality clinics around the world. If you’re ready to follow our lead, you’ll be able to scale up your practice and help it thrive through the 2020s and beyond.

How to make your first million in your refractive surgery practice

By |Marketing Strategy|

Making £1,000,000 in revenue from a refractive surgery practice is a remarkable financial achievement. As a refractive surgery practice owner, you can transform your practice into a million-dollar venture. By grasping the fundamental principles of pricing, metrics and patient acquisition, you can strategically plan your journey. Remember that offering high-value services, understanding your target audience, and aiming for a relatively high price point will propel your practice towards extraordinary success. Embrace the math, set precise goals, and let determination and expertise guide you on this rewarding path.

Using a Fractional CMO for Your Medical Practice: Why It’s a Game Changer

By |Marketing Strategy|

Growing and expanding a medical practice can prove to be a daunting task. With the ascent of digital marketing and social media, it has become increasingly crucial to have a robust online presence to allure fresh patients and foster growth in your practice. However, numerous medical professionals encounter challenges in devising efficacious marketing tactics independently. A fractional CMO (Chief Marketing Officer) may be the breakthrough solution for your practice. This post will share how to make the most of that game-changing relationship.

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What our clients say…

“In a matter of weeks, we already saw results with LiveseySolar. Far before we were even finished with our project.”

Erik Chotiner, MD, FACS, Ophthalmologist

“The whole group has been very, very professional. We’re quite early in the stages, but we can see the benefits.”

Dr Nick Mantell , MBChB FRANZCO

“They’re very professional. They know what they’re doing, but they also put us at ease. This helped us to cut through what’s needed to get what we want.”

Mr Praveen Patel, MA (Cantab), MB BChir (Cantab), FRCOphth, MD (Res)

“It’s wonderful to work with an agency that engages on our level and understands our market.”

Dr Anton Van Heerden, MBChB; FRANZCO, Ophthalmologist

Get your Practice Marketing Score

Take our FREE “Practice Marketing” quiz. Get your score and benchmark yourself to practices around the world.

Meet our Founders

We’re passionate about helping leaders of high-quality, growth-minded practice owners double their practice revenue

Rod Solar

Founder & Fractional CMO

Rod co-founded LiveseySolar and acts as a Fractional CMO for our customers. He’s on a mission to help transform the lives of 10,000 people with vision correction surgery by 2024. To achieve that, he inspires his customers to make confident decisions that will help 50,000 people take the first step towards vision correction.

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LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.

— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO

Laura Livesey

Founder & CEO

Laura Livesey is the co-founder & CEO of LiveseySolar. She has developed powerful refractive surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.

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Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.

— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK

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