Marketing Strategy
It’s no secret that running and growing private practice isn’t easy. Without a sound marketing strategy, it’s even harder. While providing high-quality medical care can be extremely satisfying, the road to building a thriving practice isn’t smooth or paved with chocolate and champagne (well, for most of us mere mortals!). Whether you’re just starting out in private practice or run a multi-location chain, we’ve got a healthcare marketing system that literally transforms high-quality clinics around the world. If you’re ready to follow our lead, you’ll be able to scale up your practice and help it thrive through the 2020s and beyond.
Pricing vision correction: Cost-plus versus Value-based pricing
Discover the difference between cost-plus and value-based pricing for vision correction in the context of a Steam Train expert's story.
How to calculate the value of each 5 star review
Negative reviews impact revenue. A single bad review can cost 22% of customers. Prioritize review management to safeguard earnings.
Maximizing Your Visibility: A Comprehensive Awareness Guide for RLE and Refractive Cataract Surgeons
For refractive cataract surgeons striving for an edge in the competitive healthcare landscape, starting with an effective, well-rounded marketing strategy is paramount. This guide lays out a strategic marketing blueprint, pinpointing the top channels for reaching your target demographic, and my recommendations on how much to spend on each.
Using the 80/20 principle when pricing vision correction
Discover how the 80/20 principle can revolutionize your pricing strategy for vision correction, unlocking untapped revenue potential.
Meet our Founders
Rod Solar
Founder & Fractional CMO
Rod co-founded LiveseySolar and acts as a Fractional CMO for our customers. He’s on a mission to help transform the lives of 10,000 people with vision correction surgery by 2024. To achieve that, he inspires his customers to make confident decisions that will help 50,000 people take the first step towards vision correction.
LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.
— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO
Laura Livesey
Founder & CEO
Laura Livesey is the co-founder & CEO of LiveseySolar. She has developed powerful refractive surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.
Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.
— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK
