ZEISS invites Rod Solar to speak about marketing PRESBYOND

Carl Zeiss Meditec AG, the ZEISS medical technology company, invited Rod Solar to speak at the European Refractive Laser Symposium in Paris on May 21st. Rod will be delivering a lecture entitled “5 ways to grow your laser eye surgery business” with examples relating to marketing PRESBYOND in a refractive surgery clinic.

“I’m excited to be presenting about marketing PRESBYOND at this year’s ERLS,” said Rod. “Not only because it’s a great chance for us to share how incredible the PRESBYOND healthcare marketing opportunity actually is – with around 400 laser eye surgeons, but it’ll likely be an excellent time to catch up with many old friends in a wonderful city.”

PRESBYOND is a trade name for Laser Blended Vision, an advanced method for treating patients with age-related loss of accommodation, also known as presbyopia. LiveseySolar’s first client in the UK, Professor Dan Reinstein London Vision Clinic pioneered Laser Blended Vision in 2004. He will also be presenting and chairing several panels at the event. Here is a video of Dan explaining the procedure’s benefits in those early days.

LiveseySolar’s experience with marketing PRESBYOND began at the London Vision Clinic. It continued at the NHS in Leeds and Sheffield. We have most recently applied our experience in marketing PRESBYOND in our most recent projects, a website for James Ball’s Custom Vision Clinic. James will also be speaking at the event; specifically about his experiences marketing PRESBYOND with LiveseySolar. He’ll be covering examples like this video that we produced together.

The event in Paris will also address clinical experiences with ReLEx® SMILE, as well as different opportunities for mastering presbyopia and how to ensure success with ZEISS refractive products and support – including marketing and clinical support.

At the event, ZEISS offers refractive surgeons the opportunity for scientific discussions and provides them with the latest updates on refractive laser solutions, with invited speakers and peers. Practical experiences, trends, tips and tricks will all be presented by European and international users. Practice marketing for the successful, commercial development of your laser clinic will also be a highlight of the symposium.

Registration for this year’s ERLS is now closed, however, more information can be found here.

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Meet our Founders

We’re passionate about helping leaders of high-quality, growth-minded practice owners double their practice revenue

Rod Solar

Founder & Fractional CMO

Rod co-founded LiveseySolar and acts as a Fractional CMO for our customers. He’s on a mission to help transform the lives of 10,000 people with vision correction surgery by 2024. To achieve that, he inspires his customers to make confident decisions that will help 50,000 people take the first step towards vision correction.

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LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.

— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO

Laura Livesey

Founder & CEO

Laura Livesey is the co-founder & CEO of LiveseySolar. She has developed powerful refractive surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.

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Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.

— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK