How do I set a price when I don’t know what my competitors charge?
How do I set a price when I don’t know what my competitors charge? A few weeks ago we ...
Commoditisation in private healthcare
The enemy isn't your bargain basement competitor. The enemy is price competition. But because you chosen the wrong target, you've performed a principal role in what we perceive to be a marketing tragedy. We could write a book with this tragedy at the centre, and it could be called: The commoditisation of professional medical services...
Pricing Professional Services: The Price – Quality Relationship (data & case study)
The Price - Quality Relationship explained: a case study showing how psychological pricing can be used to dominate the high end of a market category. Read more
Pricing professional services: Increasing or decreasing your prices & impacts on profit
Increasing and reducing prices: how much sales can fall before profit reduces, or how much sales must rise before profit increases.
Pricing professional services: Cost-plus versus Value-based pricing
When pricing your services, while it's advisable to consider your costs, avoid the temptation to set your prices by simply adding a percentage to your costs.
Pricing professional services and product life cycles [case study]
When pricing professional services, you may want to consider product life cycle management - a number of strategies used as a product goes through it's lifecycle...
Pricing professional services: Differentiating between cost, price and value
Pricing professional services: How differentiating between cost, price and value can enable you to charge what you're worth, instead of what it costs you to work...
Pricing professional services: Are you fighting a war on two fronts?
Pricing professional services - understanding how to price your services in a competitive marketplace by adopting a pricing strategy.
