Pricing vision correction: The Price – Quality Relationship (data & case study)
Uncover the psychology of pricing: Odd numbers suggest bargains, while round numbers signal quality. Choose your professional service pricing strategy wisely.
Pricing vision correction: Are you fighting a war on two fronts?
Unveil the two pricing strategies laser eye surgery competitors should choose and why they matter for your vision correction practice
Pricing vision correction and product life cycles: why you probably should be increasing your price (case study)
When pricing professional services, you may want to consider product life cycle management - a number of strategies used as a product goes through it's lifecycle...
Pricing vision correction: Increasing or decreasing your prices & impacts on profitability
Explore the profound impact of price changes on your sales, profit, and professional practice success. Make informed pricing decisions today.
Pricing vision correction surgery: Differentiating between cost, price and value
Pricing professional services: How differentiating between cost, price and value can enable you to charge what you're worth, instead of what it costs you to work...
How do I set a price when I don’t know what my competitors charge?
How do I set a price when I don’t know what my competitors charge? A few weeks ago ...
Commoditisation in private healthcare
The enemy isn't your bargain basement competitor. The enemy is price competition. But because you chosen the wrong target, you've performed a principal role in what we perceive to be a marketing tragedy. We could write a book with this tragedy at the centre, and it could be called: The commoditisation of professional medical services...
