Generating Awareness
Believe it or not, attracting new patients is surprisingly like dating. Let’s imagine you’re single and looking for a suitable partner (maybe you actually are). A hesitancy to “put yourself out there” isn’t likely to find you the love of your life. Once you’ve established your target market, you need them to know you exist. Here we cover everything from paying for clicks to ranking high on Google. Get your hands on this invaluable content and start putting your service, offers and solutions in front of your ideal patients.
The long tail of search
You’ve probably heard of SEO (Search Engine Optimisation). Perhaps you’ve tried SEO with mixed results. Today, I’ll explain a common mistake most refractive surgeons make when it comes to planning and writing content for SEO. If you’re looking for a way to boost your content strategy in 2022 and maximise organic conversions, this post is for you.
Don’t just guess, test – how we test what works best on websites
Analytics isn’t enough. Conversion Rate Optimisation aims to continuously and iteratively tweak what you do to improve to get better results. Small changes can make a massive impact on the overall outcome. These outcomes can have a significant effect on your business goals.
What is schema and why is it a MUST for your SEO?
Schema markups are an essential tool to influence how search engines recognise your web pages and increase click-through rates to your website.
How to avoid making misleading marketing claims in eye surgery
You must back up your marketing claims with evidence. This post will help you avoid making misleading marketing claims about eye surgery...
Meet our Founders
Rod Solar
Founder & Fractional CMO
Rod co-founded LiveseySolar and acts as a Fractional CMO for our customers. He’s on a mission to help transform the lives of 10,000 people with vision correction surgery by 2024. To achieve that, he inspires his customers to make confident decisions that will help 50,000 people take the first step towards vision correction.
LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.
— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO
Laura Livesey
Founder & CEO
Laura Livesey is the co-founder & CEO of LiveseySolar. She has developed powerful refractive surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.
Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.
— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK
