Generating Awareness
Believe it or not, attracting new patients is surprisingly like dating. Let’s imagine you’re single and looking for a suitable partner (maybe you actually are). A hesitancy to “put yourself out there” isn’t likely to find you the love of your life. Once you’ve established your target market, you need them to know you exist. Here we cover everything from paying for clicks to ranking high on Google. Get your hands on this invaluable content and start putting your service, offers and solutions in front of your ideal patients.
How strong is your brand? Can you measure it? (Hint: Yes!)
A strong brand lets you charge more, gain loyal customers, and nearly guarantee sales. Learn how to create a brand patients trust and choose.
How to get happy patients to share their eye surgery journey on video
Discover the key steps to get your happy patients to share their eye surgery stories on video.
Reaching 18-40-Year-Olds: Crafting an Effective Awareness Strategy for Refractive Surgery Services
To boost awareness of your refractive surgery services for the 18-40 crowd, focus mainly on digital channels like search ads and social media. Partner with local pros and use community outreach to build trust. Don't ignore TV, print, and radio for added reach. Keep tabs on results to tweak your approach. Follow this mix, and you'll see both awareness and profits rise.
The long tail of search
You’ve probably heard of SEO (Search Engine Optimisation). Perhaps you’ve tried SEO with mixed results. Today, I’ll explain a common mistake most refractive surgeons make when it comes to planning and writing content for SEO. If you’re looking for a way to boost your content strategy in 2022 and maximise organic conversions, this post is for you.
Meet our Co-Founders
Rod Solar
Founder & Scalable Business Advisor
For over 20 years, I’ve helped ophthalmology entrepreneurs scale their private practices. I specialise in doubling revenue within three years by offering a proven framework, hands-on experience, and a team of experts who implement what works. We take the guesswork out of growth and scale, so you can focus on delivering exceptional patient care while maximising the value of your business.
LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.
— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO
Laura Livesey
Founder & CEO
I’m the co-founder & CEO of LiveseySolar. I’ve developed powerful eye surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.
Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.
— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK
