I've had surgeons tell me, "I don't care about all this leads and traffic stuff. Just tell me how many patients I'm getting from you." You know what? It makes sense. Nobody wants a power drill. They want the hole the drill makes. And that's why you don't need a new website; you need a virtual patient coordinator that captures, engages, and converts leads into patients.
Here’s a marketing system where referrals drive happy customers back to the top of the sales pipeline. As a bonus, you’ll reduce your overall marketing costs.
A fractional CMO is an answer if you're ready to take your vision correction practice to the next level. But having a role like this in your practice isn’t for everyone. If you genuinely want to scale and are prepared to hand over the marketing reigns to a seasoned marketing leader, then it might be for you.
3 fundamental insights will help you become the most attractive option in your market. In this podcast, Rod Solar and Laura Livesey share three surprising ways to position at your offer, competition, and yourself.
In this audio podcast about how to run world-class consultations, Rod Solar plays the part of the clinic team with Laura Livesey playing the part of the patient. They run through a demonstration of what a world-class first appointment should look and sound like to increase the likelihood of converting appointments into patients.
What are the three steps you need to take to find a suitable marketing partner? I think the first step is you need to figure out if that partner shares your values by subscribing to their free content. Then you should get some kind of assessment from them. Finally, have a chat to see if you are compatible.
The clients that get the best results with us are those that share our values. In this post, we articulate our five values and demonstrate how embodying these enables both us and our customers to be more successful in their endeavours.
We could have chosen many things to do and whom to target with those services. However, we chose refractive surgery marketing for some specific reasons, and we share them in this post.