5 Essential steps to build a practice
So where do you begin with building a thriving vision correction practice? Check out these 5 crucial steps to elevate your success as a refractive surgeon in today’s competitive market.
How not to waste money on marketing
Learn the best way to avoid wasting money on marketing and see lucrative results in your first year.
What are you really selling?
You might be sending out the wrong signals to your patients. Here’s a clue: it’s all about YOU them, not them. If you can correctly master heroic messaging into your ophthalmology brand, then you'll likely increase number of surgeries you perform. Because it’s that simple. What does this mean exactly? And who’s the hero? Read on here to find out more.
Converting More Callers – Mini-Class
Double your conversions without spending anymore money on marketing. How? Simply leverage your phone to the maximum. We’ll discuss how you can turn any patient phone call into a booking and not another empty lead - simply through being more strategic.
Can you get back to your inquiries in 5 minutes?
Try mystery calling your practice. Do they get back to you in 5 minutes or less? Find out why speed-to-lead is so important to your success and why you’re likely not getting back to your leads fast enough. Then, solve it with the advice we give in this post.
What is patient-centric marketing?
Out-rank your competitors by understanding what you say and who it’s about.
The Consultation Process
How to create the perfect consultation process for your laser eye surgery practice. Generate more conversions. Champion customer service.
How to create effective video content for digital marketing
Founder and Fractional CMO Rod Solar, explains how we can help to innovate an effective video content strategy for you and to accelerate your laser eye practice through these simple steps.
How to grow your practice (in 34 minutes)
Are you limited by your challenges or being challenged by your limits? In this video, Rod reveals the FIRST thing you need to do if you want to grow your eye surgery practice.
8 jobs your website’s not doing
I've had surgeons tell me, "I don't care about all this leads and traffic stuff. Just tell me how many patients I'm getting from you." You know what? It makes sense. Nobody wants a power drill. They want the hole the drill makes. And that's why you don't need a new website; you need a virtual patient coordinator that captures, engages, and converts leads into patients.
