We believe it's very important to evaluate the training we deliver so that we can (a) monitor behavioural adherence to the processes we teach and (b) correlate our efforts with business results. When we evaluate training, we often discover insights that we can use to improve our training programs, increasing the chances of getting better and better results for our clients and their sales teams.
It's a common concern: you invest in training, spend time and energy working with the trainer to set it up, devote valuable time to send employees to the training event... and nothing changes. When they return, it's business as usual, and the training seems to have no impact whatsoever. What went wrong?In this post, Laura Livesey helps us understand how to make training stick, so that you can get the return on investment you are seeking.
If there were only a few numbers you could use to gauge your sales performance, what would they be? In thisvideo, Laura Livesey tells us which key performance indicator non-sales professionals should be looking at to judge their effectiveness.
Question: The choice to train your people might seem difficult, especially if you want to introduce a new ethos to a team unfamiliar or even negatively disposed to selling. In this post, Laura Livesey addresses the primary issue you need to consider: Who will actually do the selling?
Question: We talk a lot about how non-sales professionals might feel during sales interactions. How do you think that prospects and clients feel? What do you think they are looking for when they are trying to purchase something from a professional? What benefits might there be if the relationship gets off on the right foot? In this video, Rod answers these questions and more...
Today Rod Solar answers a question that we get asked all the time by non-sales professionals. "Is learning how to sell worth my valuable time?" If you've ever wondered if sales training is worth it, then watch this video.
Today Rod Solar answers a question that we get asked all the time by non-sales professionals. If you've ever stayed clear of selling for fear of looking or sounding cheesy, then watch this video. Question: What would you say to people that say sales is cheesy or isn’t suitable for professionals or a professional environment?
We’re continuing our new series of video Questions and Answers recorded during the recent ESCRS trade show that took place at the Excel Centre in London. Today Rod Solar answers a question that many experienced non-sales professionals might be wondering - why do I need to bother selling now when I never needed to before? Question: Why do professionals need to sell now when before they didn't need to?
Today we have 2 videos in which Rod Solar talks about our teaching approach and who might benefit most from working within this kind of learning environment. We’re continuing our new series of video Questions and Answers recorded during the recent ESCRS trade show that took place at the Excel Centre in London. Question: How would you describe your style in teaching professionals to become sales heroes?
We’re continuing our new series of video Questions and Answers recorded during the recent ESCRS trade show that took place at the Excel Centre in London. In today's video Rod Solar talks about some of the barriers that non-sales professionals put in the way of learning what they need to learn, in order to sell.