Video: Straight talk for non-salespeople to become good at selling

Today we have 2 videos in which Rod Solar talks about our teaching approach and who might benefit most from working within this kind of learning environment. We’re continuing our new series of video Questions and Answers recorded during the recent ESCRS trade show that took place at the Excel Centre in London.

Question: How would you describe your style in teaching professionals to become sales heroes?


I like to be very clear. I also like to be quite ordered in how I communicate and I only like to communicate information that I have evidence to suggest works.

I think one of the things people who work with me appreciate is my honesty and my directness, and if you are doing something in such a way that’s not helping you I will tell you.

If you are doing things in such a way that I can detect perhaps are related to your own self-consciousness or your own fears or your doubts about what you can do, I will tell you.

So I am really clear in being direct with people and I like to really make sure that people don’t leave my learning experiences without knowing exactly what they have to work on, how hard they need to work on it and what it takes to become successful.

That’s not for everybody, I’m not everyone’s cup of tea in the sense that some people don’t like to be spoken to directly; but, I believe that I work with adults. I want to work with adults who can respond to clear criticism but also helpful support. These people are going to do well with me.

I don’t like to mince words. I like to be direct. But I believe that most people walk away with a feeling of confidence and a feeling of competence that they wouldn’t get without that directness and clarity.

Question: So who do you think benefits the most from working with you: what kinds of people?


I think a particular level of motivation has to be in place. One has to be ready to submit oneself to being a novice. To put aside previous ways of doing things. To open ones mind to doing things differently. Without that we don’t have much to go on.

So an open mind is critical. A level of maturity is important to be able to respond to criticism appropriately, and a certain level of motivation to do something different as long as one is motivated to concentrate on the target at hand.

If you keep your eye on the target hard work becomes less hard and the people who do best in my learning experiences are people that have a sincere hope to improve themselves and to get the results that they know they can get.

The only thing lacking is the skills, and perhaps a little bit of the discipline to stick to a process. Once they have that, the door is open.

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What our clients say…

“In a matter of weeks, we already saw results with LiveseySolar. Far before we were even finished with our project.”

Erik Chotiner, MD, FACS, Ophthalmologist

“The whole group has been very, very professional. We’re quite early in the stages, but we can see the benefits.”

Dr Nick Mantell , MBChB FRANZCO

“They’re very professional. They know what they’re doing, but they also put us at ease. This helped us to cut through what’s needed to get what we want.”

Mr Praveen Patel, MA (Cantab), MB BChir (Cantab), FRCOphth, MD (Res)

“It’s wonderful to work with an agency that engages on our level and understands our market.”

Dr Anton Van Heerden, MBChB; FRANZCO, Ophthalmologist

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Meet our Founders

We’re passionate about helping leaders of high-quality, growth-minded practice owners double their practice revenue

Rod Solar

Founder & Scalable Business Advisor

Rod Solar is a co-founder of LiveseySolar and a Scalable Business Advisor / fCMO for our customers. Rod mentors and coaches CEOs/Founders and their leadership teams to triple their sales, double their profit, and achieve their “ideal exit”.

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LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.

— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO

Laura Livesey

Founder & CEO

Laura Livesey is the co-founder & CEO of LiveseySolar. She has developed powerful refractive surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.

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Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.

— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK