Use these 2 key ratios to monitor sales efforts

Question:

If there were only a few numbers you could use to gauge your sales performance, what would they be?

In this video, Laura Livesey tells us which key performance indicator non-sales professionals should be looking at to judge their effectiveness.

Answer:

“The number one thing we look at are conversion rates. These conversion rates happen, when you are out at a trade show or when you are out talking to clients/prospects.

The conversion rate is: how many people after having had a brief conversation with you actually then agree to have a further conversation, a more formal conversation, where you sit down and you actually talk about potentially doing business together. So this is the first conversion rate that we look at. Taking somebody who is very casual to someone who actually agrees to have a sales appointment with you.

The second conversion rate that we look at is the close rate.

The close rate is the percentage of people that having had a sales conversation with you actually sit down and decide to become your customer.

So those are the 2 most important metrics that you want to be looking at with your professional team.”

We use these numbers to identify the 6 ways to grow your business, the six ways being:

  1. increase your enquiries
  2. increase your conversion rate from enquiries to appointments
  3. increase your conversion rate from appointments to customers
  4. increase your transactions per customer
  5. increase your price
  6. increase your margins

Learn more about the 6 ways to grow your business, or better yet, to get in touch with us so that we can take you through this process to see how much you can grow.

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What our clients say…

“In a matter of weeks, we already saw results with LiveseySolar. Far before we were even finished with our project.”

Erik Chotiner, MD, FACS, Ophthalmologist

“The whole group has been very, very professional. We’re quite early in the stages, but we can see the benefits.”

Dr Nick Mantell , MBChB FRANZCO

“They’re very professional. They know what they’re doing, but they also put us at ease. This helped us to cut through what’s needed to get what we want.”

Mr Praveen Patel, MA (Cantab), MB BChir (Cantab), FRCOphth, MD (Res)

“It’s wonderful to work with an agency that engages on our level and understands our market.”

Dr Anton Van Heerden, MBChB; FRANZCO, Ophthalmologist

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Meet our Founders

We’re passionate about helping leaders of high-quality, growth-minded practice owners double their revenue

Rod Solar

Founder & Fractional CMO

Rod co-founded LiveseySolar and acts as a Fractional CMO for our customers. He’s on a mission to help transform the lives of 10,000 people with vision correction surgery by 2024. To achieve that, he inspires his customers to make confident decisions that will help 50,000 people take the first step towards vision correction.

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LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.

— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO

Laura Livesey

Founder & CEO

Laura Livesey is the co-founder & CEO of LiveseySolar. She has developed powerful refractive surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.

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Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.

— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK