Bringing a passion for practice development to ERLS 2018 in Amsterdam

2024-02-22T21:24:01+00:00News|

It is a rare treat to be given the opportunity to share what one loves to do with allied professionals who serve the same customers. We experienced this opportunity with the European launch of our book entitled "How to Grow Your Practice with Presbyopic Patients" in Amsterdam last month for the ZEISS ERLS 2018. We were able to bring our passion for practice development to ZEISS staff and customers and enjoyed launching our practice development recipe book - this time in the European market after the successful launch in Asia earlier this year...

Who should pay for sales training: the employee or the employer?

2022-03-23T06:03:26+00:00Converting Leads|

Today I read a thought-provoking question on LinkedIn. What a novel concept, asking end users to contribute to their own career progression by paying for training. So how do we decide who should pay? One's response to this question might depend on so many things, most importantly whether you are the employer or the employee! Other influencers might include one's culture, personal sense of proactive responsibility, and of course, one's means.

How to avoid cheesy salesmanship and sell like a professional

2021-08-12T13:21:51+01:00Converting Leads|

Today Rod Solar answers a question that we get asked all the time by non-sales professionals. If you've ever stayed clear of selling for fear of looking or sounding cheesy, then watch this video. Question: What would you say to people that say sales is cheesy or isn’t suitable for professionals or a professional environment?

The new client power dynamic that professionals were never taught to deal with

2021-08-11T11:39:20+01:00Converting Leads|

We’re continuing our new series of video Questions and Answers recorded during the recent ESCRS trade show that took place at the Excel Centre in London. Today Rod Solar answers a question that many experienced non-sales professionals might be wondering - why do I need to bother selling now when I never needed to before? Question: Why do professionals need to sell now when before they didn't need to?

If you want to increase sales you must embrace incompetence

2021-09-15T09:43:41+01:00Converting Leads|

We’re continuing our new series of video Questions and Answers recorded during the recent ESCRS trade show that took place at the Excel Centre in London. In today's video Rod Solar talks about some of the barriers that non-sales professionals put in the way of learning what they need to learn, in order to sell.

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