Bringing our passion for practice development to the ZEISS European Refractive Symposium in Amsterdam

PDC Recipe BookIt is a rare treat to be given the opportunity to share what one loves to do with allied professionals who serve the same customers. We experienced this opportunity with the launch of our book entitled “How to Grow Your Practice with Presbyopic Patients” in Amsterdam last month. Aimed at ZEISS laser refractive customers and the applications staff that support them, we truly believe that that this book will become their “PDC Recipe Book” for years to come.

Training ZEISS staff to identify growth opportunities for their customers

We began the conference training ZEISS sales, applications and PDC staff on Practice Development Consulting (PDC). Over the two days, we covered our 5-Step Private Healthcare Marketing System and explained many of the tactics we use when growing our customers’ refractive surgery practices.

Exposing ZEISS customers to practice development consulting and how it can grow their practices

We then led a workshop for ZEISS customers about PDC. In this session, we led surgeons and practice administrators through the 5-Steps, the customer value journey, and how to evaluate a call handler’s reception of a prospective patient’s first call to a refractive surgery practice.

Showing how to quadruple the laser eye surgery market with presbyopic patients

Several days later, Rod Solar addressed the entire symposium. It was here that he spoke about the opportunity to quadruple the size of the laser eye surgery market! Refractive surgery stands at the start of a slope of opportunity, and it’s exciting to promote the new advances that push the forefront of medical technology into the future. That is where we also officially launched our book in Europe, How to Grow Your Practice with Presbyopic Patients. 

We are so grateful to ZEISS for the opportunity to speak at 2018 European Refractive Laser Surgery Symposium. Bringing our passion for practice development to your staff and customers wouldn’t be possible without you.

Thanks again to everyone who helped make this ERLS in Amsterdam an outstanding success and we hope to return next year!

Get your Practice Marketing Score

Take our FREE “Practice Marketing” quiz. Get your score and benchmark yourself to practices around the world.

GET YOUR SCORE

Find articles on:

What our clients say…

“In a matter of weeks, we already saw results with LiveseySolar. Far before we were even finished with our project.”

Erik Chotiner, MD, FACS, Ophthalmologist

“The whole group has been very, very professional. We’re quite early in the stages, but we can see the benefits.”

Dr Nick Mantell , MBChB FRANZCO

“They’re very professional. They know what they’re doing, but they also put us at ease. This helped us to cut through what’s needed to get what we want.”

Mr Praveen Patel, MA (Cantab), MB BChir (Cantab), FRCOphth, MD (Res)

“It’s wonderful to work with an agency that engages on our level and understands our market.”

Dr Anton Van Heerden, MBChB; FRANZCO, Ophthalmologist

Get your Practice Marketing Score

Take our FREE “Practice Marketing” quiz. Get your score and benchmark yourself to practices around the world.

Get your score

Related Posts

Meet our Founders

We’re passionate about helping leaders of high-quality, growth-minded practice owners double their practice revenue

Rod Solar

Founder & Fractional CMO

Rod co-founded LiveseySolar and acts as a Fractional CMO for our customers. He’s on a mission to help transform the lives of 10,000 people with vision correction surgery by 2024. To achieve that, he inspires his customers to make confident decisions that will help 50,000 people take the first step towards vision correction.

Read more

LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.

— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO

Laura Livesey

Founder & CEO

Laura Livesey is the co-founder & CEO of LiveseySolar. She has developed powerful refractive surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.

Read more

Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.

— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK