13 word of mouth statistics you must know

Word of mouth. We all love to engage in it. We all love to benefit from it. These statistics, released by WOMMA (The Word of Mouth Marketing Association based in America) last week serve to remind us of how important it is.

We know that word of mouth is more trusted than traditional advertising. But, you may be surprised, as I was that 9/10 conversations about brands still occur offline. I believe, however, that with the rising ubiquitousness and adoption of social media, we’ll be seeing it used for this purpose more and more. The reason I believe this is that online word of mouth is so much easier than offline word of mouth. Well, it is for me anyway, I could be wrong. Take yourself for instance, would it be easier to talk about this blog post with someone or would it be easier to share on your social media profile (e.g. Twitter, LinkedIn or Facebook?)

Putting the quality of the interaction aside for a moment, I think that for most people clicking the button would be easier.

A completely unscientific experiment in word of mouth

As solely an experiment in word of mouth, choose at least two of the options below to pass this important infographic around, and see which one is easiest for you to do. :)

• click on to enlarge it and print it out in colour and post it in your staff room or kitchen
• email it to a friend or colleague – here’s the link the post: www.liveseysolar.com/13-word-of-mouth-statistics-you-must-know (copy and paste that link into your email client, or use your browser’s “Send by email” function)
• print out the whole post (using our handy “print this page” function at the top of the page) and have a real conversation with someone and discuss the infographic with them
• share it on Twitter, Facebook, LinkedIn using the buttons below

When you’re done, post a comment at the bottom of the blog post online (where it says “leave a reply”) and let me know which one was easier for you.