13 word of mouth statistics you must know

Word of mouth. We all love to engage in it. We all love to benefit from it. These statistics, released by WOMMA (The Word of Mouth Marketing Association based in America) last week serve to remind us of how important it is.

We know that word of mouth is more trusted than traditional advertising. But, you may be surprised, as I was that 9/10 conversations about brands still occur offline. I believe, however, that with the rising ubiquitousness and adoption of social media, we’ll be seeing it used for this purpose more and more. The reason I believe this is that online word of mouth is so much easier than offline word of mouth. Well, it is for me anyway, I could be wrong. Take yourself for instance, would it be easier to talk about this blog post with someone or would it be easier to share on your social media profile (e.g. Twitter, LinkedIn or Facebook?)

Putting the quality of the interaction aside for a moment, I think that for most people clicking the button would be easier.

A completely unscientific experiment in word of mouth

As solely an experiment in word of mouth, choose at least two of the options below to pass this important infographic around, and see which one is easiest for you to do. :)

  • click on to enlarge it and print it out in colour and post it in your staff room or kitchen
  • email it to a friend or colleague – here’s the link the post: www.liveseysolar.com/13-word-of-mouth-statistics-you-must-know (copy and paste that link into your email client, or use your browser’s “Send by email” function)
  • print out the whole post (using our handy “print this page” function at the top of the page) and have a real conversation with someone and discuss the infographic with them
  • share it on Twitter, Facebook, LinkedIn using the buttons below

When you’re done, post a comment at the bottom of the blog post online (where it says “leave a reply”) and let me know which one was easier for you.

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What our clients say…

“In a matter of weeks, we already saw results with LiveseySolar. Far before we were even finished with our project.”

Erik Chotiner, MD, FACS, Ophthalmologist

“The whole group has been very, very professional. We’re quite early in the stages, but we can see the benefits.”

Dr Nick Mantell , MBChB FRANZCO

“They’re very professional. They know what they’re doing, but they also put us at ease. This helped us to cut through what’s needed to get what we want.”

Mr Praveen Patel, MA (Cantab), MB BChir (Cantab), FRCOphth, MD (Res)

“It’s wonderful to work with an agency that engages on our level and understands our market.”

Dr Anton Van Heerden, MBChB; FRANZCO, Ophthalmologist

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Meet our Founders

We’re passionate about helping leaders of high-quality, growth-minded practice owners double their revenue

Rod Solar

Founder & Fractional CMO

Rod co-founded LiveseySolar and acts as a Fractional CMO for our customers. He’s on a mission to help transform the lives of 10,000 people with vision correction surgery by 2024. To achieve that, he inspires his customers to make confident decisions that will help 50,000 people take the first step towards vision correction.

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LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.

— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO

Laura Livesey

Founder & CEO

Laura Livesey is the co-founder & CEO of LiveseySolar. She has developed powerful refractive surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.

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Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.

— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK