Getting Leads
Here are some quick and easy ways to build a laser eye surgery practice with entry-point offers like self-tests, guides and webinars. You’ve probably seen self-tests time and again, but there’s a reason for that. People love free stuff. If you’re looking to generate leads with entry-point offers, self-tests are the way to go. They hit all three of our criteria: they have high perceived value, are easy to use and provide instant gratification upon completion. So whether your goal is increasing patient awareness about cataracts or getting more people in the door at your refractive surgery practice, self-tests can be an effective lead generation tool that doesn’t require any time investment on your part.These blog posts – all about “Getting Leads” – will show you how to get started today!
How giving more and selling less will FILL your practice
Build trust, not pressure. Give value upfront, and ideal patients will naturally choose you—no chasing, no convincing.
Crucial choice of vision correction target market (including refractive and lens replacement) can make or break you
Choosing the right target market for vision correction is key to practice growth. Focus on patient need and value.
Which traffic source is best to acquire refractive and cataract surgery leads? Paid search, paid social, or SEO?
Discover the best traffic source for refractive and cataract surgery leads—paid search, paid social, or SEO.
8 ways to get more customers for your practice
Learn 8 strategies to get more customers and differentiate your eye surgery practice.
Meet our Co-Founders

Rod Solar
Founder & Scalable Business Advisor
For over 20 years, I’ve helped ophthalmology entrepreneurs scale their private practices. I specialise in doubling revenue within three years by offering a proven framework, hands-on experience, and a team of experts who implement what works. We take the guesswork out of growth and scale, so you can focus on delivering exceptional patient care while maximising the value of your business.
LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.
— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO

Laura Livesey
Founder & CEO
I’m the co-founder & CEO of LiveseySolar. I’ve developed powerful eye surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.
Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.
— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK