Here are some quick and easy ways to build a laser eye surgery practice with entry-point offers like self-tests, guides and webinars. You’ve probably seen self-tests time and again, but there’s a reason for that. People love free stuff. If you’re looking to generate leads with entry-point offers, self-tests are the way to go. They hit all three of our criteria: they have high perceived value, are easy to use and provide instant gratification upon completion. So whether your goal is increasing patient awareness about cataracts or getting more people in the door at your refractive surgery practice, self-tests can be an effective lead generation tool that doesn’t require any time investment on your part.These blog posts – all about “Getting Leads” – will show you how to get started today!
Creating a lead magnet to get eye surgery leads
As an advertiser for your practice’s services, understand that your advertising aims to generate leads (patients come later) from your traffic. The most effective way to generate leads is to use a lead magnet. This post will cover a lead magnet and the different types of lead magnets. I’ll also share what to think about before you build a lead magnet and the elements of an effective lead magnet.
Don’t just guess, test – how we test what works best on websites
Analytics isn’t enough. Conversion Rate Optimisation aims to continuously and iteratively tweak what you do to improve to get better results. Small changes can make a massive impact on the overall outcome. These outcomes can have a significant effect on your business goals.
How to convert more patients with entry-point offers
The purpose of your entry-point offer is to convert a lead into a consumer - or to move the patient down-funnel through the customer journey.
Meet our Founders
Founder & Fractional CMO
Rod co-founded LiveseySolar and acts as a Fractional CMO for our customers. He’s on a mission to help transform the lives of 10,000 people with vision correction surgery by 2024. To achieve that, he inspires his customers to make confident decisions that will help 50,000 people take the first step towards vision correction.
LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.
— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO
Founder & CEO
Laura Livesey is the co-founder & CEO of LiveseySolar. She has developed powerful refractive surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.
Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.
— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK