The fog of war – How to keep your cool during times of great uncertainty
The fog of war - How to keep your cool during times of great uncertainty Originally used when referring to ...
Extended due to popular demand: second coronavirus survival webinar announced
Extended due to popular demand: second coronavirus survival webinar announced Those of you who tuned in to our webinar ...
How your healthcare business can survive the Coronavirus chaos
Shortly following the WHO announced a global pandemic, we locked ourselves in a room for two full days to map out the future for our clients in the healthcare industry. We resolved to make informed predictions of how the COVID-19 Crisis will impact the elective surgery market in the short and medium-term and what this could mean for you and your practice, clinic or hospital. Watch our free webinar where we lay it all out.
How your cataract and refractive surgery practice can survive the Coronavirus chaos
Shortly following the WHO announced a global pandemic, we locked ourselves in a room for two full days to map out the future for our cataract and refractive surgery clients. We resolved to make informed predictions of how the COVID-19 Crisis will impact the elective surgery market in the short- and medium-term and what this could mean for you and your practice, clinic or hospital. Attend our free webinar this Thursday, March 26th and we'll lay it all out. In the meantime, read this post.
How to unite your ideas to form your brand personality
How to Unite Your Ideas to Form Your Brand Personality Ask key questions to help crystallize what you ...
LiveseySolar presents exclusive practice development workshop at the STAAR Surgical EYES Event in Munich
The STAAR Surgical 2019 EYES Event is upon us and this year we’re popping over to Munich. As the exclusive practice development consultants invited by STAAR, we’ll be giving a practice development workshop ‘The Patient Value Journey‘ on how to help their customers (refractive surgery clinics) can fit ICLs into their solutions mix. Why? It’s all part of our mission to help surgeons build the life and practice they love.
What it takes to be a 1%-er, and what to ask yourself if you aren’t
If you’re not a 1%-er, the question today is: 1) will you get with the program (do what they do), 2) will you get gobbled up (or join them willingly), or 3) will you eventually get out of the business?
How to best use third-party patient stories to help patients overcome the fear of surgery
As the race to the bottom has proven, price-cutting is not the route to jump-starting eye surgery volumes. For the majority who could benefit from laser eye surgery, even the lowest-price inducements of £399/eye are insufficient. No, the price objection is a superficial smokescreen that often masks a deeper objection - fear. Overcoming the fear objection, therefore, is one of the most important jobs for anyone offering laser refractive surgery. In this post, I write how using the hero's journey in patient stories can help people overcome their fear of surgery.
My laser eye surgery journey – Or, how I overcame my fear of laser eye surgery
In November of 2018, I had laser eye surgery. In doing so, my relationship with the medical procedure I’ve marketed for almost 20 years changed forever. I became my customers’ patient, and it transformed my understanding of their patient’s psychological journey and what they most fear and desire.
To people who want to write a book but can’t get started
In this post, we share our top "lessons learned" after writing our first book - How to Grow Your Practice with Presbyopic Patients. If you've ever contemplated writing a book of your own, read our tips to help you get started, and most importantly, finish that book inside of you. In 2017, ZEISS commissioned us to write a book aimed at summarising everything we know about what we do best - growing medical businesses - and apply it to their most recent innovation - PRESBYOND Blended Laser Vision - or LASIK for people who wear reading glasses. We've wanted to write a book for a long time. We even had about 70,000 words written as a draft that we'd been slowly working on for years. However, it took a customer (ZEISS) to prompt us to finish it, and for that, we're genuinely grateful. If you want a copy of our book, you can get it in this post but first, let's get started by answering the question - why should you write a book at all?
