What it takes to be a 1%-er, and what to ask yourself if you aren’t
In 2015, Market Scope estimated US surgeons performed ± 630,000 laser vision correction procedures.
Interestingly, most (63.2%) surgeons (n=2,208) performed an average of ONLY 35 procedures in ONE year – or 12.2% of annual LVC procedures (76,550).
On the other side of the pie, 1% of surgeons – a total of 39 – in the tiny light blue sliver of this pie – performed 12.7% of the LVC procedures in the US in 2015, or between 1500 to 5000 procedures annually.
As is the case with all innovations (e.g. railroads, telephones, internet service providers, media companies) – standardisation follows proliferation, and laser vision correction surgery will eventually be dominated by fewer and higher-volume surgeons as consolidation ensues. The rich will get richer.
If you’re not a 1%-er, the question today is: 1) will you get with the program (do what they do), 2) will you get gobbled up (or join them willingly), or 3) will you eventually get out of the business?
Meet our Co-Founders
Rod Solar
Founder & Scalable Business Advisor
For over 20 years, I’ve helped ophthalmology entrepreneurs scale their private practices. I specialise in doubling revenue within three years by offering a proven framework, hands-on experience, and a team of experts who implement what works. We take the guesswork out of growth and scale, so you can focus on delivering exceptional patient care while maximising the value of your business.
LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.
— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO
Laura Livesey
Founder & CEO
I’m the co-founder & CEO of LiveseySolar. I’ve developed powerful eye surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.
Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.
— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK
