What it takes to be a 1%-er, and what to ask yourself if you aren’t

In 2015, Market Scope estimated US surgeons performed ± 630,000 laser vision correction procedures.

Interestingly, most (63.2%) surgeons (n=2,208) performed an average of ONLY 35 procedures in ONE year – or 12.2% of annual LVC procedures (76,550).

On the other side of the pie, 1% of surgeons – a total of 39 – in the tiny light blue sliver of this pie – performed 12.7% of the LVC procedures in the US in 2015, or between 1500 to 5000 procedures annually.

As is the case with all innovations (e.g. railroads, telephones, internet service providers, media companies) – standardisation follows proliferation, and laser vision correction surgery will eventually be dominated by fewer and higher-volume surgeons as consolidation ensues. The rich will get richer.

If you’re not a 1%-er, the question today is: 1) will you get with the program (do what they do), 2) will you get gobbled up (or join them willingly), or 3) will you eventually get out of the business?

Get our newsletter: Best Practice

What smart medical practice owners and marketers read weekly

Sign up now!

Why subscribe?

If you like our content but feel too busy to remember to keep coming back to our blog just in case we’ve published a new post, subscribe and you too will receive weekly notifications linked to relevant and timely advice about how to build the practice and life you’ll love. We’ll also throw in some subscriber-exclusive content that will enable you to stay ahead of the competition. We’ll keep your email address private and you can unsubscribe at any time.

Subscribe and get:

  • Powerful tips in succinct and timely articles
  • Insightful interviews that educate and inform
  • Useful videos that show you how to grow your practice
  • Invites to interactive webinars that teach real-world techniques
  • Case studies that show you how we reliably grow your colleague’s practices
Sign up now!

Do you use Facebook?

Like and follow our Facebook Page HERE to grow your private healthcare clinic with hundreds of other healthcare marketers.

If you enjoyed this post, you can also get updates from us. We’ll send email updates about new posts, and tips and tricks to build the practice and life you love. Just sign-up as a blog subscriber and you’re good!

Can I make a tiny request?

I know most people don’t share blog posts because they feel that us bloggers don’t need their “tiny” social share. But here’s the truth…

We built this blog piece by piece, one small share at a time, and we will continue to do so. So, thank you so much for your support, dear reader.

A share from you would seriously help a lot with the growth of this blog. It won’t take more than 10 seconds of your time. The share buttons are right here. 🙂