What it takes to be a 1%-er, and what to ask yourself if you aren’t

In 2015, Market Scope estimated US surgeons performed ± 630,000 laser vision correction procedures.

Interestingly, most (63.2%) surgeons (n=2,208) performed an average of ONLY 35 procedures in ONE year – or 12.2% of annual LVC procedures (76,550).

On the other side of the pie, 1% of surgeons – a total of 39 – in the tiny light blue sliver of this pie – performed 12.7% of the LVC procedures in the US in 2015, or between 1500 to 5000 procedures annually.

As is the case with all innovations (e.g. railroads, telephones, internet service providers, media companies) – standardisation follows proliferation, and laser vision correction surgery will eventually be dominated by fewer and higher-volume surgeons as consolidation ensues. The rich will get richer.

If you’re not a 1%-er, the question today is: 1) will you get with the program (do what they do), 2) will you get gobbled up (or join them willingly), or 3) will you eventually get out of the business?

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“In a matter of weeks, we already saw results with LiveseySolar. Far before we were even finished with our project.”

Erik Chotiner, MD, FACS, Ophthalmologist

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Meet our Founders

We’re passionate about helping leaders of high-quality, growth-minded practice owners double their practice revenue

Rod Solar

Founder & Scalable Business Advisor

Rod Solar is a co-founder of LiveseySolar and a Scalable Business Advisor / fCMO for our customers. Rod mentors and coaches CEOs/Founders and their leadership teams to triple their sales, double their profit, and achieve their “ideal exit”.

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LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.

— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO

Laura Livesey

Founder & CEO

Laura Livesey is the co-founder & CEO of LiveseySolar. She has developed powerful refractive surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.

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Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.

— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK