LiveseySolar presents exclusive practice development workshop at the STAAR Surgical EYES Event in Munich

The STAAR Surgical 2019 EYES Event is upon us, and this year we’re popping over to Munich on Saturday, the 15th of June. As the exclusive practice development consultants invited by STAAR, we’ll be giving a practice development workshop ‘The Patient Value Journey‘ on how to help their customers (refractive surgery clinics) can fit ICLs into their solutions mix. Why? It’s all part of our mission to help surgeons build the life and practice they love.

The agenda

ICL lenses are high-value offering that can be an ideal refractive solution for many people. Yet, with ICLs being relatively new to the refractive surgery scene, many patients don’t understand them. This can make positioning the ICL lens a particular challenge for surgeons.

Fortunately, Rod Solar and Laura Livesey will share their expert knowledge in marketing to provide surgeons with valuable guidance and strategic advice they can employ to help convey a clear message to the right patient to get the result they want.

Refractive surgery is an area in which there is a neverending list of options and new technologies that clinicians use to compete for patients’ attention. Rod and Laura will show attendees how to cut through the clutter and position ICL within the toolkit of options so that it appeals to patients for whom it’s suitable.

The workshop will be divided into three core areas:

  • Patient avatars
  • Patient before and afters
  • Patient value journey

Patient Avatar SamplePatient avatars – your marketing north star

Before you start marketing anything, you need to know who your ideal customer is, their characteristics, where they hang out, what their challenges are, and what they will buy.

Your patient avatar will influence virtually every aspect of your marketing and sales process, from your content and paid traffic, to your copywriting and email marketing campaigns. So it’s very important to get this right.

Rod and Laura will reveal a sample ICL patient avatar during the workshop, so get ready to see a vast improvement in your marketing targeting efforts.

The patient’s before and after – the picture of transformation

Once you’ve got the avatars firmly in place, the next step is to analyse the patient’s motivations. What is it that will help them to take action?

As a surgeon, your job is not to just simply fix someone vision, you’re actually getting paid to move people from a “Before” state to a desired “After” state.

In the second part of the STAAR workshop, they will help attendees identify their customers discontent – whether that’s fear, confusion, or just a general feeling of unhappiness.

Understanding your customer’s emotions will help them to overcome their barrier’s and objections so that they can transition into the new and improved after state that they desire. After all, people don’t buy products or services; they buy outcomes.

The patient value journey – the road ahead

The patient value journey is about turning strangers into super-fans.

Rod and Laura will provide attendees with a step-by-step process for attracting, converting, and keeping your best customers. We don’t want to give to much away now, but after they’ve listened to this 8-step strategy and applied it, their patients will be marketing their practice for them.

See you in Munich

We’re excited to meet up with colleagues, customers and friends from around the world for what’s sure to be a memorable educational event. If you’re there, make sure you say hello!

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What our clients say…

“In a matter of weeks, we already saw results with LiveseySolar. Far before we were even finished with our project.”

Erik Chotiner, MD, FACS, Ophthalmologist

“The whole group has been very, very professional. We’re quite early in the stages, but we can see the benefits.”

Dr Nick Mantell , MBChB FRANZCO

“They’re very professional. They know what they’re doing, but they also put us at ease. This helped us to cut through what’s needed to get what we want.”

Mr Praveen Patel, MA (Cantab), MB BChir (Cantab), FRCOphth, MD (Res)

“It’s wonderful to work with an agency that engages on our level and understands our market.”

Dr Anton Van Heerden, MBChB; FRANZCO, Ophthalmologist

Get your Practice Marketing Score

Take our FREE “Practice Marketing” quiz. Get your score and benchmark yourself to practices around the world.

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Meet our Founders

We’re passionate about helping leaders of high-quality, growth-minded practice owners double their practice revenue

Rod Solar

Founder & Fractional CMO

Rod co-founded LiveseySolar and acts as a Fractional CMO for our customers. He’s on a mission to help transform the lives of 10,000 people with vision correction surgery by 2024. To achieve that, he inspires his customers to make confident decisions that will help 50,000 people take the first step towards vision correction.

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LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.

— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO

Laura Livesey

Founder & CEO

Laura Livesey is the co-founder & CEO of LiveseySolar. She has developed powerful refractive surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.

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Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.

— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK