The reason a brand might want to associate itself with a political position (progressive immigration policy, gender pay-equity, income inequality, climate change, etc.) is to demonstrate they share the virtues of their market...
The font size on your website is probably too small. The marketing trend for website font size has been increasing (thanks to presbyopic baby boomers in part). In this post, we share the many benefits of having bigger body text font size...
If anything is certain, mixing business and politics is anything but straightforward. My aim with this article is to give you an objective view of what you may want to consider before you publicly or privately reveal your political persuasion or align yourself (and your business) with any particular political position.The choice to align your business persona with a political stance is a complicated one that depends on many factors that I will illustrate in this post...
As we predicted in June 2016, the effects of the EU referendum on elective surgery have not be positive. BAAPS yesterday reported that cosmetic surgery is at its lowest numbers in almost a decade. What suffers when consumer confidence is low are big-ticket, discretionary items – like high investment retail sales, travel, housing sales, and of course, big-ticket private healthcare. The 5 steps to healthcare growth are more critical than ever to get right when consumer confidence is low.
Myths and misconceptions are everywhere in marketing, and healthcare is no exception. Debunking myths is a complicated business so we've put together a brief anatomy for an effective debunking, so you can follow a step by step process. In this post, we share the best research on how to debunk myths effectively while avoiding common traps and unintended consequences.
The Ophthalmologist Magazine published Rod Solar's article on effective video production on a budget in its January 2017 issue.
As an independent healthcare professional, you might not have grown to the stage where you can employ a full-time appointment scheduler or telephone receptionist. We can (partially) solve these problems for many of our clients with vCita LiveSite, which acts as a virtual online appointment scheduler on your website.
You've chosen to sit in front of a camera and answer some questions on video. Great choice! Now we'll make sure you get the best product you can by sharing our 7 top video tips on style, locations, wardrobe and preparation.
Starting in January 2017, Google might flag your website as insecure in certain circumstances if you don't have an SSL certificate. Don't get caught unawares and let your website suffer.
What a great question. Given Google's domination of the search engine market, it's not one we often discuss. Everyone pretty much understands that ignoring Google is a terrible idea. But how should you consider Bing, Google's closest competitor in your marketing efforts?