About Rod Solar

Rod co-founded LiveseySolar and acts as a Fractional CMO for our clients. He’s on a mission to double the size of 150 cataract and refractive surgery practices. He figures the best way to achieve that is by applying proven frameworks to discover & leverage the hidden growth opportunities in the very best practices. Rod is passionate about digital marketing.

Your private practice runs like an aeroplane

2022-03-21T16:28:15+00:00Marketing Strategy|

Your practice is a machine that makes money. It has six parts. It's easy to crash. It's also easy to get right if you build it the right way. A visual metaphor helps you to understand its parts. When you have a picture of a healthy business, you can compare that standard to your own. That metaphor will help you build yours the right way. In this post, discover how your private practice runs like an aeroplane.

Practice owners can’t do it alone

2022-03-03T13:05:34+00:00Marketing Strategy|

Practice owners should either partner with a full-time Managing Director or get physician CEO education to prepare them to lead. But even physician CEOs need help. Every leader needs to surround themselves with a team of leaders who can help them work ON the business, not just IN the business.

The Top 10 myths of eye surgery marketing

2022-02-22T10:23:06+00:00Marketing Strategy|

We all know about the many myths and misconceptions surrounding laser eye surgery. But, we shouldn’t be surprised that so many persist. After all, your patients aren’t laser eye surgeons. Similarly, you are likely not a professional marketer. So, it’s only natural that you would have many myths and misconceptions about an unfamiliar subject. So, we thought we’d reflect on the many myths and misconceptions we’ve observed in laser eye surgery marketing. Many of these may be stopping you from winning.

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