About Rod Solar

Rod Solar is the Director of Practice Development Consulting of LiveseySolar, a healthcare marketing and sales training company. Rod has created successful and engaging training systems for over 25 years. His advice routinely generates 6-figure incremental increases in income for his clients by teaching them how to systematically improve customer service while increasing sales at the same time. His training offers an elegant (and fun) step-by-step conversational approach which benefits surgeons, practice managers, hospital staff, and non-medical staff working in private healthcare settings. Rod wrote and delivered the Business Development, Clinical Governance and Medicolegal Issues module for the University of Ulster’s Postgraduate Diploma in Cataract and Refractive Surgery (Theory) - PgDip. He is a regular presenter at the European Society of Cataract and Refractive Surgeon’s Congress Practice Development Programme and has regularly published articles about healthcare marketing in The Ophthalmologist, Optician, European Ophthalmology News, Cataract & Refractive Surgery Today, Eurotimes and Independent Practitioner Today. Rod has been a professional salesperson (B2B and B2C), management consultant, college lecturer, an industry leader, and executive coach. His clients include Optegra, EuroEyes, ZEISS, Moorfields Private, London Vision Clinic, Thiele, and many other high-quality, private Ophthalmology clinics from the UK, Europe, USA, Canada, and the Middle East. Rod has a degree in Psychology and Human Performance from UBC. He lives in London, UK and you can follow him on Twitter: @rodsolar.

How can your company’s brand advertising impact politics?

The reason a brand might want to associate itself with a political position (progressive immigration policy, gender pay-equity, income inequality, climate change, etc.) is to demonstrate they share the virtues of their market...

2018-01-24T17:02:36+00:00By |Categories: Step 1: Getting more leads|Comments Off on How can your company’s brand advertising impact politics?

How does politics influence business?

If anything is certain, mixing business and politics is anything but straightforward. My aim with this article is to give you an objective view of what you may want to consider before you publicly or privately reveal your political persuasion or align yourself (and your business) with any particular political position.The choice to align your business persona with a political stance is a complicated one that depends on many factors that I will illustrate in this post...

2018-01-24T17:02:37+00:00By |Categories: Step 1: Getting more leads|Comments Off on How does politics influence business?

Cosmetic surgery down 40% due to ‘climate of global fragility’

As we predicted in June 2016, the effects of the EU referendum on elective surgery have not be positive. BAAPS yesterday reported that cosmetic surgery is at its lowest numbers in almost a decade. What suffers when consumer confidence is low are big-ticket, discretionary items – like high investment retail sales, travel, housing sales, and of course, big-ticket private healthcare. The 5 steps to healthcare growth are more critical than ever to get right when consumer confidence is low.

2018-01-24T17:02:37+00:00By |Categories: Step 1: Getting more leads|Comments Off on Cosmetic surgery down 40% due to ‘climate of global fragility’

Debunking myths in the era of ‘alternative facts’

Myths and misconceptions are everywhere in marketing, and healthcare is no exception. Debunking myths is a complicated business so we've put together a brief anatomy for an effective debunking, so you can follow a step by step process. In this post, we share the best research on how to debunk myths effectively while avoiding common traps and unintended consequences.

2018-01-24T17:02:38+00:00By |Categories: Step 1: Getting more leads|Comments Off on Debunking myths in the era of ‘alternative facts’

Online scheduling tools help book more consultations

As an independent healthcare professional, you might not have grown to the stage where you can employ a full-time appointment scheduler or telephone receptionist. We can (partially) solve these problems for many of our clients with vCita LiveSite, which acts as a virtual online appointment scheduler on your website.

2018-01-24T17:02:38+00:00By |Categories: Step 1: Getting more leads|Comments Off on Online scheduling tools help book more consultations

How to prepare for a video shoot

You've chosen to sit in front of a camera and answer some questions on video. Great choice! Now we'll make sure you get the best product you can by sharing our 7 top video tips on style, locations, wardrobe and preparation.

2019-07-09T18:43:10+01:00By |Categories: Step 1: Getting more leads|Tags: , , , , |Comments Off on How to prepare for a video shoot

SSL Certificate: Why your website might need one now

Starting in January 2017, Google might flag your website as insecure in certain circumstances if you don't have an SSL certificate. Don't get caught unawares and let your website suffer.

2018-01-24T17:02:39+00:00By |Categories: Step 1: Getting more leads|Tags: , , , , , |Comments Off on SSL Certificate: Why your website might need one now

Google v Bing – how should you split your internet marketing efforts?

What a great question. Given Google's domination of the search engine market, it's not one we often discuss. Everyone pretty much understands that ignoring Google is a terrible idea. But how should you consider Bing, Google's closest competitor in your marketing efforts?

2018-01-24T17:04:21+00:00By |Categories: Step 1: Getting more leads|Tags: , , , , , , , |Comments Off on Google v Bing – how should you split your internet marketing efforts?