About Rod Solar

Rod co-founded LiveseySolar and acts as a Fractional CMO for our clients. He’s on a mission to double the size of 150 cataract and refractive surgery practices. He figures the best way to achieve that is by applying proven frameworks to discover & leverage the hidden growth opportunities in the very best practices. Rod is passionate about digital marketing.

How to go from your first million to 10 million in refractive surgery practice

2023-06-09T15:22:14+01:00Marketing Strategy|

Scaling a vision correction medical practice from £1 million to £10 million per year requires strategic initiatives and alternative strategies. Expanding to serve multiple patient avatars, diversifying service lines, and exploring new markets can unlock growth potential. By sweating the assets, maximizing appointment capacity, utilizing equipment and staff expertise, and exploring telemedicine options, additional revenue streams can be generated. Expanding marketing channels, optimizing tactics, and building referral networks enable the practice to attract a larger patient base. Finally, installing a professional operating system ensures efficient growth and improved profitability. Implementing these strategies will pave the way for successful scaling and the achievement of revenue goals in the vision correction industry.

Using a Fractional CMO for Your Medical Practice: Why It’s a Game Changer

2023-04-04T08:31:07+01:00Marketing Strategy|

Growing and expanding a medical practice can prove to be a daunting task. With the ascent of digital marketing and social media, it has become increasingly crucial to have a robust online presence to allure fresh patients and foster growth in your practice. However, numerous medical professionals encounter challenges in devising efficacious marketing tactics independently. A fractional CMO (Chief Marketing Officer) may be the breakthrough solution for your practice. This post will share how to make the most of that game-changing relationship.

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