Rod Solar

About Rod Solar

Rod co-founded LiveseySolar and acts as a Fractional CMO for our clients. He’s on a mission to double the size of 150 cataract and refractive surgery practices. He figures the best way to achieve that is by applying proven frameworks to discover & leverage the hidden growth opportunities in the very best practices. Rod is passionate about digital marketing.

Your Google Ad spend might be about to go up

Rod Solar2021-12-16T03:32:27+00:00Generating Awareness|

Your Google Ad spend might be about to go up As of 1 October 2021, Google will “include ...

How to help patients finance eye surgery

Rod Solar2021-12-15T06:35:46+00:00Closing First Appointments|

How to help patients finance eye surgery Laser and cataract surgery isn't cheap. Expecting someone to make a lump-sum ...

Should eye surgeons use TIKTOK to market their practice?

Rod Solar2021-12-16T03:36:40+00:00Generating Awareness, Video blog post|

Should eye surgeons use TIKTOK to market their practice? A topic that many clients – doctors and surgeons in ...

Laser eye surgery: What’s next after COVID-19 lockdowns ease?

Rod Solar2021-12-15T06:15:34+00:00Marketing Strategy|

With COVID-19 deaths now surpassing 500,000 against a backdrop of easing lockdowns, many are starting to wonder “what’s next”? In this post, we’ll explore 3 pandemic wave scenarios to help start a discussion about how laser eye surgeons can respond in each case. Renowned epidemiologist Dr Michael Osterholm, Director of The Center for Infectious Disease and Policy (CIDRAP), has put forth 3 scenarios based on previous pandemics.

Start now to prepare your practice for the next phases of the COVID-19 crisis

Rod Solar2021-12-16T03:55:05+00:00Marketing Strategy|

Start now to prepare your practice for the next phases of the COVID-19 crisis We’re here to help ...

How 4 laser eye surgeons pre-booked hundreds of patients during shutdown

Rod Solar2021-11-18T06:52:32+00:00Converting Leads|

While everyone was trying to figure out their cash flow during shutdown and the early stages of reopening, our clients bridged the gap by generating hundreds of thousands in treatment sales.

Raising laser eye surgery prices will drive profits in “New Normal”

Rod Solar2021-11-29T08:17:29+00:00Marketing Strategy|

Raising laser eye surgery prices will be the most effective profit driver in the post-Coronavirus New Normal. Here's what will happen to your profits if you raise your prices...

How to run effective laser eye surgery patient webinars

Rod Solar2021-12-16T03:27:07+00:00Converting Leads|

Whether you want to book more first appointments from a patient event in a physical space (an open evening) or online (a webinar), you’ll find this proven advice will improve your results.