If you want to get more out of your patient testimonials, follow these four simple steps. By sourcing your testimonials and reviews, diving deeper into turning them into stories, building content to share those stories, and splintering that content for even greater reach, you'll be able to put your best foot forward online and offline. So what are you waiting for? Start putting these tips into action today!
Are you limited by your challenges or being challenged by your limits? In this video, Rod reveals the FIRST thing you need to do if you want to grow your eye surgery practice.
In my experience, about a third of patients will finance their eye surgery procedure. For some, it’s the only way they can say “yes”. Many surgeons, however, are surprisingly shortsighted when it comes to offering patient financing. They errantly focus on the costs of offering the facility, instead of the gains they can make by profitably expanding their volume. Imagine if you could grow your practice by 50% if you offered patient financing?
What if I told you that you and your staff could easily merge and respond to messages from phone calls, text messages, GMB chat, email, FB Messenger, Instagram DMs and WhatsAPP into a unified communications stream? And, what if those messages would be secure and accessible from the same desktops and apps your staff use to do the rest of their work? Sounds life-changing, doesn’t it? In this post, I’ll show you how.
How many visitors does your vision correction website get? 100? 1000? 10,000/month? How many become leads? Often 1-5%. What if I could show you an easy way to capture more website visitors into leads without spending anything on ads or building out new funnels or offers on your website? And then, what if I told you could start conversations in their mobile phones?
What happens when a visitor enquires your website? Someone interested in your services might send an email or submit their contact details on a form. What happens then? Whenever I ask this question, surgeons either don't know or tell me that someone gets back to the lead. When I ask about the average speed-to-lead (how fast they respond), they often don't know.
I've had surgeons tell me, "I don't care about all this leads and traffic stuff. Just tell me how many patients I'm getting from you." You know what? It makes sense. Nobody wants a power drill. They want the hole the drill makes. And that's why you don't need a new website; you need a virtual patient coordinator that captures, engages, and converts leads into patients.
As a busy practice owner who is missing a lot of calls because your team is engaged most of the time, the missed call text-back might be just what you need. In this post, I’ll explain why you need it, how it works, and how you can get it for your practice to manage inquiries on your time and not let them slip through the cracks.
A fractional CMO is an answer if you're ready to take your vision correction practice to the next level. But having a role like this in your practice isn’t for everyone. If you genuinely want to scale and are prepared to hand over the marketing reigns to a seasoned marketing leader, then it might be for you.