About Rod Solar

Rod co-founded LiveseySolar and acts as a Fractional CMO for our clients. He’s on a mission to double the size of 150 cataract and refractive surgery practices. He figures the best way to achieve that is by applying proven frameworks to discover & leverage the hidden growth opportunities in the very best practices. Rod is passionate about digital marketing.

The Top 10 myths of eye surgery marketing

2022-02-22T10:23:06+00:00Marketing Strategy|

We all know about the many myths and misconceptions surrounding laser eye surgery. But, we shouldn’t be surprised that so many persist. After all, your patients aren’t laser eye surgeons. Similarly, you are likely not a professional marketer. So, it’s only natural that you would have many myths and misconceptions about an unfamiliar subject. So, we thought we’d reflect on the many myths and misconceptions we’ve observed in laser eye surgery marketing. Many of these may be stopping you from winning.

3 reasons you’re unhappy with your marketing agency

2021-12-20T09:47:11+00:00Marketing Strategy|

How long have you been working with your marketing agency? One year? Three years? Five years or more? If your relationship has lasted longer than 3.2 years, then it’s lasted longer than average. 3.2 years is less time than both agencies, and clients would like their relationships to last. Most clients I speak to say they want a long-term relationship. And I also know that most agencies value client retention. Read all about it in this post.

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