In this post, I’ll answer the question “What is a marketing funnel?” and give you eight steps to create your eye surgery marketing funnel. As I go, I’ll share some examples of these concepts in a successful eye surgery marketing funnel. The funnel is one of the most fundamental tenets in digital marketing - so it’s on the essentials list for any eye surgeon engaged in marketing to understand. Let’s get started!
Growth doesn't always come from more marketing; sometimes, all it takes is asking the right question and providing the permission and encouragement to execute what makes sense.
Double your conversions without spending anymore money on marketing. How? Simply leverage your phone to the maximum. We’ll discuss how you can turn any patient phone call into a booking and not another empty lead - simply through being more strategic.
Try mystery calling your practice. Do they get back to you in 5 minutes or less? Find out why speed-to-lead is so important to your success and why you’re likely not getting back to your leads fast enough. Then, solve it with the advice we give in this post.
Out-rank your competitors by understanding what you say and who it’s about.
How to create the perfect consultation process for your laser eye surgery practice. Generate more conversions. Champion customer service.
If you want to get more out of your patient testimonials, follow these four simple steps. By sourcing your testimonials and reviews, diving deeper into turning them into stories, building content to share those stories, and splintering that content for even greater reach, you'll be able to put your best foot forward online and offline. So what are you waiting for? Start putting these tips into action today!
Are you limited by your challenges or being challenged by your limits? In this video, Rod reveals the FIRST thing you need to do if you want to grow your eye surgery practice.
In my experience, about a third of patients will finance their eye surgery procedure. For some, it’s the only way they can say “yes”. Many surgeons, however, are surprisingly shortsighted when it comes to offering patient financing. They errantly focus on the costs of offering the facility, instead of the gains they can make by profitably expanding their volume. Imagine if you could grow your practice by 50% if you offered patient financing?
What if I told you that you and your staff could easily merge and respond to messages from phone calls, text messages, GMB chat, email, FB Messenger, Instagram DMs and WhatsAPP into a unified communications stream? And, what if those messages would be secure and accessible from the same desktops and apps your staff use to do the rest of their work? Sounds life-changing, doesn’t it? In this post, I’ll show you how.
Take your practice to the next level without losing sleep, money or both!
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