About Rod Solar

Rod co-founded LiveseySolar and acts as a Fractional CMO for our clients. He’s on a mission to double the size of 150 cataract and refractive surgery practices. He figures the best way to achieve that is by applying proven frameworks to discover & leverage the hidden growth opportunities in the very best practices. Rod is passionate about digital marketing.

How your healthcare business can survive the Coronavirus chaos

2021-08-16T18:00:09+01:00Off Blog|

Shortly following the WHO announced a global pandemic, we locked ourselves in a room for two full days to map out the future for our clients in the healthcare industry. We resolved to make informed predictions of how the COVID-19 Crisis will impact the elective surgery market in the short and medium-term and what this could mean for you and your practice, clinic or hospital. Watch our free webinar where we lay it all out.

How your cataract and refractive surgery practice can survive the Coronavirus chaos

2021-09-03T13:45:28+01:00Marketing Strategy|

Shortly following the WHO announced a global pandemic, we locked ourselves in a room for two full days to map out the future for our cataract and refractive surgery clients. We resolved to make informed predictions of how the COVID-19 Crisis will impact the elective surgery market in the short- and medium-term and what this could mean for you and your practice, clinic or hospital. Attend our free webinar this Thursday, March 26th and we'll lay it all out. In the meantime, read this post.

LiveseySolar presents exclusive practice development workshop at the STAAR Surgical EYES Event in Munich

2021-08-09T11:35:21+01:00News|

The STAAR Surgical 2019 EYES Event is upon us and this year we’re popping over to Munich. As the exclusive practice development consultants invited by STAAR, we’ll be giving a practice development workshop ‘The Patient Value Journey‘ on how to help their customers (refractive surgery clinics) can fit ICLs into their solutions mix. Why? It’s all part of our mission to help surgeons build the life and practice they love.

How to best use third-party patient stories to help patients overcome the fear of surgery

2021-08-12T10:10:42+01:00Creating Excitement|

As the race to the bottom has proven, price-cutting is not the route to jump-starting eye surgery volumes. For the majority who could benefit from laser eye surgery, even the lowest-price inducements of £399/eye are insufficient. No, the price objection is a superficial smokescreen that often masks a deeper objection - fear. Overcoming the fear objection, therefore, is one of the most important jobs for anyone offering laser refractive surgery. In this post, I write how using the hero's journey in patient stories can help people overcome their fear of surgery.

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