Getting Online Patient Reviews: David Evans Interview

If you’re noticing stars next to Google Search and Place results and would like to get in on that action, you’ll need to get your patients to submit online reviews. Some companies report 20-30% increases in click-through-rates after implementing star ratings in their search results.

Think of online patient reviews like public referrals. It’s like a bunch of happy customers standing at your shop front telling anyone who passes your clinic who good you are. Who wouldn’t want that?

Do you have an online patient review strategy for your healthcare clinic or hospital? Do you think patient reviews are important for your business? Do they impact sales? How hard is it to get patients to submit online reviews?

Rod Solar sat down with Dr David Evans, CEO of  Ceatus Media Group to discuss getting online patient reviews. In this interview, Dr Evans reveals the research and case studies that suggest online patient reviews increase sales. He discusses the difference between a testimonial and a third-party online review. He shares advice on how to best get patient reviews and how to avoid getting negative reviews. Lastly, he explains why the time is right for UK and European clinics to start getting online patient reviews.

About Ceatus Media Group

At Ceatus, our experienced team of 45+ professionals have one purpose: to take care of our clients. From our offices in sunny San Diego, we deliver the highest quality digital marketing strategies and best customer service in the industry.

Our in-house SEO, Writing, Web Development, Client Services, Sales, Software Development, Operations and Marketing teams work synergistically to ensure all aspects of your Digital Marketing Strategy work together for your success. We continuously monitor the ever-changing Internet landscape and keep up with the latest developments by regularly attending local and national SEO, social media and other digital marketing conferences.

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Meet our Founders

We’re passionate about helping leaders of high-quality, growth-minded eye surgeons double their practice revenue

Rod Solar

Founder & Fractional CMO

Rod Solar co-founded LiveseySolar and acts as a Fractional CMO for our clients. He’s on a mission to double the size of 150 cataract and refractive surgery practices. He figures the best way to achieve that is by applying proven frameworks to discover & leverage the hidden growth opportunities in the very best practices. Rod is passionate about digital marketing.

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LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.

— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO

Laura Livesey

Founder & CEO

Laura Livesey is the co-founder & CEO of LiveseySolar. She has developed powerful refractive surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.

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Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.

— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK