Asking for money – how your beliefs affect your actions

In my last post, I shared the five fatal flaws that lead to selling resistance in professional service business owners. These same flaws are modelled to staff, who turn these feelings into beliefs about asking for money.

In this post, I’ll ask you to rate yourself on a scale of 1 through 5, on your agreement on how often the following beliefs about asking for money.:

(1 = never, 2 = rarely, 3 = sometimes, 4 = often, 5 = always)

  1. I’ll be criticised when I ask for money

  2. I won’t get the business when I ask for money

  3. The prospect will reject me personally when I ask for money

  4. The prospect will think our fees are too high when I ask for money

  5. I believe the Prospect can’t afford our prices

  6. The prospect will discover our prices are not consistent

  7. I’d rather help people than ask for money

  8. I believe prosperity isn’t a good value to achieve

  9. When I ask for money, I give up my freedom

  10. I feel guilty when asking for money

  11. I should give freely without expecting anything in return

  12. Customer satisfaction is more important than getting money

  13. I can’t help people and ask for money at the same time

  14. It’s unprofessional of me to ask for money

  15. We’re so good, we shouldn’t have to ask for money

Now that you’ve answered these questions, review the answers and ask yourself on last question: what beliefs are standing in the way of asking for money?

You can be confident that if these beliefs happen sometimes or more often when asking for money or commitments, then they are likely influencing your behaviour when it comes to overcoming objections, asking probing questions, and selling in general.

In my next post, I’ll share how you can take steps towards overcoming these limiting beliefs. Our approaches may surprise you.

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“In a matter of weeks, we already saw results with LiveseySolar. Far before we were even finished with our project.”

Erik Chotiner, MD, FACS, Ophthalmologist

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Meet our Founders

We’re passionate about helping leaders of high-quality, growth-minded practice owners double their revenue

Rod Solar

Founder & Fractional CMO

Rod co-founded LiveseySolar and acts as a Fractional CMO for our customers. He’s on a mission to help transform the lives of 10,000 people with vision correction surgery by 2024. To achieve that, he inspires his customers to make confident decisions that will help 50,000 people take the first step towards vision correction.

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LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.

— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO

Laura Livesey

Founder & CEO

Laura Livesey is the co-founder & CEO of LiveseySolar. She has developed powerful refractive surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.

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Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.

— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK