
The 3 key unlocks to more surgical bookings
If not, you’re missing a vital link in your conversion chain. In this blog post, I’ll walk you through 3 key links that will transform your consultations into successful surgical bookings and help you create lasting relationships with your patients.
There are 3 key links to success in any business:
1. Convert inquiries into first appointments.
This step sets the tone for everything. It shows patients that you have a system and know what you’re doing. Your goal here is to make them feel confident and eager to take the next step.
2. Convert first appointments into bookings.
Now that you have your patient’s attention, this is where your consultation must *wow* the patient. Give them an unforgettable experience that shows how much you care. Even if they don’t book immediately, you want them to feel: “That was different. That was all about me.” A positive and personalized consultation builds trust and increases the likelihood that they’ll commit to the surgery.
3. Convert happy patients into raving fans.
Happy patients are your best advocates. A remarkable experience turns patients into advocates who spread the word. Focus on delivering exceptional service, and actively ask for feedback and reviews. These raving fans are key to building a thriving practice.
Remember, it’s not just about the sale. A great consultation is about building a relationship, offering an exceptional experience, and making your patients feel valued. When you get this right, you’ll see a clear boost in your conversion rate.
NOTE: The best way to answer that nagging question about practice growth or marketing or patient volume in the back of your mind is to book a free 15-minute compatibility call. Get some options and go away with a clear idea of what’s possible.
About the author

Rod Solar
Founder & Scalable Business Advisor / fCMO
Rod Solar is a co-founder of LiveseySolar and a Scalable Business Advisor for its customers. Rod mentors and coaches eye surgery business CEOs/Founders and their leadership teams to triple their sales, double their profit, and achieve their “ideal exit”.
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Meet our Co-Founders

Rod Solar
Founder & Scalable Business Advisor
For over 20 years, I’ve helped ophthalmology entrepreneurs scale their private practices. I specialise in doubling revenue within three years by offering a proven framework, hands-on experience, and a team of experts who implement what works. We take the guesswork out of growth and scale, so you can focus on delivering exceptional patient care while maximising the value of your business.
LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.
— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO

Laura Livesey
Founder & CEO
I’m the co-founder & CEO of LiveseySolar. I’ve developed powerful eye surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.
Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.
— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK